[Chinese Packaging Network News] product packaging design is usually the first impression of people on the brand, which is why those successful companies have been trying to adopt innovative, attractive and unique packaging design, the following collection of four packaging design features, hope Give designers inspiration for packaging design.
Meet the season
The way most companies keep products fresh is to constantly change the way products are sold, such as to cater to the season. Oreo is a good example. Every specific holiday, Oreo's packaging design will undergo some changes, blending in with the seasonal taste and color, red, orange, and yellow are their own, so will not let Consumers mistakenly think that Oreo in his hands is out of date.
Environmentally friendly
Especially in the past few years, environmental protection has become a necessary responsibility of a good company, and consumers usually prefer to buy products that make them feel that they have made some contribution to the protection of the earth. This is particularly evident in the bottled water industry, such as Arrowhead. ) Mineral water uses recycled water bottles in its new products, which reduces the plastic content by 50% compared with the original mineral water packaging. They found that these bottles are cheaper and easier to produce, and more importantly, they are very environmentally friendly.
Localization
"This company really understands my mind!" is the first impression of local design, AbsolutVodka (absolute vodka) has experimented with this design method, it has successfully promoted the product through localized and artistic advertising design. market. It is no easy task for consumers to pay, so AbsolutVodka has spent a lot of time on the details: they have made detailed market research on the geographical location and local people’s age, gender and culture, so that they can use precise Packaging design touches the mind of consumers.
Vintage
The technology and trends of product packaging are constantly being introduced. Technology is a bright spot for companies to attract consumers. However, it is difficult to stand out with technology. However, there is a small secret here: retro, most people have this nostalgic complex. Although many companies are not using retro packaging design, General Mills is trying to turn retro into a modern packaging design element. They use vintage design to present the history of food origin to consumers and let this kind of counterproductive practice. It has become a unique and lasting influence, and at the same time it has gained a good reputation.
