Business bag is different from the general concept of packaging, has a strong liquidity, as a mobile "propaganda", has become an effective means for companies to promote themselves.
Classification of commercial bags
According to different uses, commercial bags can be divided into commemorative, advertising, special-purpose, gift-type several. Commemorative commercial bags are the most common at exhibitions and special events. These bags can not only reflect the organizers, but also better publicity for exhibitors. Advertising commercial bags are made by manufacturers themselves, highlighting the manufacturer's logo, name, advertising language, etc., and are accompanied by vivid colors. This kind of commercial bag is used in conjunction with product distribution, or delivered to people through exhibitions, press conferences, and other forms. It is also a commonly used method. The special-purpose business bag is universal, for example, the bags printed by major shopping malls, only show the signs, names, addresses, telephones, etc. of the shopping malls in the design. It applies to all kinds of commodities in the shopping malls, and can make the reputation of the shopping centers more in-depth. . Some publishing units also have similar bags, mostly appearing in book markets, new books, and other occasions.
With the rapid development of the discretion of the gift industry, various gift papers and gift bags appeared in the market, and paper gift business bags with different specifications have met the market demand, facilitated people’s lives, and played a role in conveying the meaning of the media. .
Business bag performance
　　 The design of the commercial bag is a graphic design, but the image is not only flat but also deformed. Semi-abstract, abstract, etc., a variety of graphic expressions, a composition of multiple ideas, a variety of creative applications. No matter what kind of performance techniques are used, it must eventually reach publicity. Establish the purpose of corporate and product image.
1. Painting style representation
The application of painting forms is most common in the design of business bags, whether it is painting, freehand drawing, or watercolor. Crayon drawing. Spray paintings, stick figures, comics, etc., can all represent the role and style of business bags. Painting form expression technique applies to department stores. Food stores, clothing stores, exhibitions, etc. The business bag designed using this method of expression not only has a prominent theme, but also has vivid colors and rich taste and meaning.
2. Photographic expression
The use of photographic works to design business bags is both simple and effective. Photographs can be single-framed or multiple collages; they can be advertising photography, movie stills, or stars. The photographic form of expression applies to department stores, advertising companies, gift shops, clothing stores and other occasions.
3. Calligraphy form expression
Using text is an important form of business bag design. The position of the font, the change of the font, the contrast of the font color and the background color are all particularly important, even if the simple monochrome design is no exception. Calligraphy style expression is a seemingly simple design technique, but it is not easy to obtain superior design results, because to make the monotonous texts look simple and lively and fresh, they cannot be separated from each other. The designer's unique ideas and color applications.
4. Corporate Logo Form Performance
This is a direct expression of propaganda to promote the image of various industrial and commercial enterprises. The design of the business bag, especially the design of the bag in the form of a logo, can have only one logo, and can also design multiple logos in a repeated manner, or arrange the logos as regular shading, or change the color of the logos, and use different textures. Pattern. We must strive for harmony in the matching of colors, and strive to be outstanding in unity.
5. Pattern form
The use of color, color segmentation, and designs such as floral or abstract designs for business bags is not only full of new ideas and sense of the times, but also a form of expression with individuality. Patterns of expression can also be applied to department stores, exhibitions, art galleries, and other occasions. Design should be complementary to the color, contrast relationship and the proportion of division, the pattern should be concise, the text placement should be decent.
Business bag design before printing
When designing a business bag, it is not only necessary to consider the ideological, authentic, and artistic aspects of advertising performance, but also to take into account the characteristics of the printing process in order to improve the performance of advertising. Business bag design should pay attention to the following issues before printing.
1. If the design of the paper does not involve a large number of openings, it will also result in waste of paper. Therefore, it is best for designers to have a sheet of paper at hand ready for reference.
2. The type of paper in the design of commercial bags should pay attention to the appropriate choice of paper types, such as color printing business bags can use single-sided coated paper, paper ration can be lower. In addition, clever use of different textures on the surface of the paper, according to the design of the content of the different choice of cloth paper, egg paper, glossy paper, etc., in order to achieve better design and promotional effect. Many commercial bags are used outdoors. In addition to the selection of durable, high-quality paper, printing also requires the use of high quality inks that are not easily discolored.
3. Image processing Prepare a picture of a plate to be enlarged or reduced in proportion to the size of the original in the size of the design draft. According to design needs, unnecessary content in the picture is cropped or hollowed out.
4. The color design designer should have a printed chromatogram on hand for use when choosing colors. The design colors should use yellow and magenta as far as possible. The combination of green and black colors will reduce the use of spot colors to avoid increasing costs. In the design should also avoid using a large area of ​​dark colors to do the background color.
5. Text design should avoid the use of italics and overly small texts when designing text. Counterfeit self-characters should not be used for fonts with smaller font size: the font size of bold fonts should not be too small. In addition, the text on the light background should not be designed to be anti-white, and the text color on the dark background should not be too dark.
6. The matching with the post-press processing should also consider the post-print processing requirements when designing the commercial bag. For example, the surface of the commercial bag should be covered. When designing, it should try to avoid using a large area of ​​dark color as the background color to avoid coating. Bubbles generated during the process are too obvious, affecting the beauty of the business bag.