When Nakazaki conceived the POS industry, he also noticed the replacement of pos machine products. With the improvement of China's purchasing power and the continuous updating of new logistics management mode and new business management mode, new requirements have been put forward for the daily performance, usage habits and summary functions of POS machines. For example, a decade ago, it may not be known that a networked POS is awkward, but today, networked POS has provided decision-making data support directly to management headquarters in many national supermarket chains and food and beverage outlets.
Therefore, Nissaki first planned the operation mechanism of the new generation POS machine in application technology, providing customers with effective, rigorous and economical business solutions based on POS machine management. Then, through a large number of market research, Nagasaki developed tailor-made embedded retail and catering software for each category of franchise stores, and cooperated with POS sales. For example, in the past few years, the mainland retail market suddenly emerged a large number of small tea shops selling milk tea, and Nagasaki developed the milk tea system with milk tea sales software suitable for tea shop applications. The software and hardware are two in one. During the development, the products and inventory characteristics of the tea shop were specially investigated, which is highly targeted. A printer label with a label printer for printing milk tea. Once the milk tea system went on the market, it was immediately welcomed by the employees in the tea shop industry.
With technical support and strong financial and strength support, Nakazaki has a team of more than 50 engineers. Constantly carry out technical reserves. The common market competition strategy of price war is not actively followed up. In addition to continuously strengthening product quality, Nissaki products have core competitiveness and development prospects. Customers are confident that they are not too sensitive to price. Therefore, the product price of Nakasaki is not the lowest, but it sells very well. According to the statistics of relevant departments in 2011, among the rankings of domestic famous POS brands, Zhongqi has an important position in important indicators such as brand influence, sales volume and production volume.
Nakazaki recently launched a series of All-In-One touch screen POS products, the design is done by German designers.
This series of products incorporates key technical points such as ticket printing, fingerprint recognition, IC card reading, and magnetic card reading. Because of the strong technical team, the appearance, internal structure, electronic circuits and so on are all right. This series of products that are widely welcomed by the market is so lightly weighted. If there is no long-term development plan and no technical reserves accumulated over the years, it is almost unthinkable to try to produce products with superior performance, balanced price and fashionable appearance in the short term.
Nakasaki’s understanding of the price war is that a moderate price war can play a role in the survival of the fittest, eliminating some of the less powerful manufacturers, but in the long run, frequent price wars will inevitably lead to the loss of the interests of the entire industry. Formal benign competition should not be a form of “killing one thousand, self-destruction of eight hundredâ€, which eventually leads to the emergence of industry oligarchs, but should prosper the entire market and everyone can make a reasonable profit.
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