Wang Weidong, General Manager of Weineng China
[Reporter]: Hello! Thank you very much for accepting our interview! First of all, I want to throw the first question to Mr. Wang. Mr. Wang, this time we launched a new turboMAG pro with a hot gas water heater, which has attracted the attention of the industry. First of all, please tell us about the new products released this time. In your opinion, where is his “new�
[Wang Weidong]: Just now we talked to you at the booth. This time we launched a new water heater, the main innovation has three points. First, its intelligent control means that every hot water you need can be displayed and adjusted as you need it. Second, this new product we have done is smaller than all the previous water heaters. Because there is a characteristic in China, the house is more expensive than any country, so every inch of space is very precious. This saves us space. Third, its water output is sufficient. Can provide users with a more comfortable bathing experience.
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"China has become the world's largest market for water heater sales"
[Reporter]: Merkel recently visited China. I think Weieng attaches great importance to China. I would like to ask what position the Chinese market is in your positioning. What is the way to take it in the Hong Kong market?
[Klaus Jesse]: First, for the entire Wynn Group, the Chinese market is the fastest growing country. For the management of the entire group, China is not as simple as a region. The Chinese market is becoming a whole. We have to subdivide it into areas and carefully study the usage habits of users in each region and analyze what needs different regions. Different products to deal with. Weineng has the confidence to completely penetrate China's main market, we are to be effective and organically combined - more than 100 years ago, Granville dedicated water heaters to the people of the world, and now China is the largest market for water heater sales - we want Combine these two organically.
In the 1980s, I worked in Hong Kong for a while, and at that time, I brought the White Rabbit Water Heater to Hong Kong. At that time, Hong Kong people used city gas, which is very different from the current natural gas. If time can go backwards, I really hope to bring turboMAG pro back to the Hong Kong market, but the engineers at that time probably couldn't understand the most intelligent advanced products of the Power Group.
[Reporter]: Regarding the strategy of Weineng in China, I would like to ask if this new product release can be regarded as a new round of attack on China's water heater market. Is there any specific time planning for regionalization in the Chinese market? Including the entry into the second and third tier markets, because we have seen many international brands, it took a long time and effort to enter the second and third tier markets. Is there any experience in this aspect?
TurboMAG pro new products aim at high-end people
[Wang Weidong]: I must first emphasize that the earliest batch of water heater users in China is the power water heater. At that time, the Weineng brand did not have a Chinese translation, so many people saw our logo and had the image of a rabbit. It was called the German White Rabbit, so you are going to Shanghai, Tianjin, Hong Kong, Shanxi, etc. You ask some people to know "Weineng", he may say that he does not know, but when he asks if he knows the German white rabbit, they must all know. We regard this new product launch conference as the commanding height of the German Weineng White Rabbit re-entering the Chinese water heater market, focusing on high-end people.
Lending channels to increase performance growth
Secondly, when it comes to the market strategy of the whole product, many multinational companies in the second and third tier cities did encounter setbacks when they did it, but Weiergy did different things. I have been working at Weieng for more than six years. The German company’s approach is More stable, we have been in the layout for six years. Now, there are more than 300 agents in the country with nearly 500 exhibition halls. These agents have penetrated into the second and third-tier market areas in various ways. In addition, with the opportunity of this ISH exhibition, Wei Neng will open an agent conference with the national agents in Beijing these two days, how to do it, how to support them, how to promote it to the market, to communicate with the agents, Study and arrange. We hope that from the second quarter onwards, we will have made progress to the second and third-tier markets, because this year the actual economic situation is rather severe, especially in the first- and second-tier markets. There are many national purchase restrictions, which really affect the real estate-related industries. We hope that by doing so, we will not only make up for the decline in our sales in the first- and second-tier markets, but also enable us to achieve significant growth in our performance this year.
"Combined with intelligent control technology to provide comfortable hot water for everyone"
[Reporter]: At present, the competition in China's water heater market is very fierce. There are also many brands at home and abroad. How do you deal with it?
[Wang Weidong]: In any industry, there is no sunset industry, only a sunset company, we must do things to do the best. We have seen a large number of users, from the south to the north, there are a lot of dissatisfaction with the water heater. I feel that everyone is calling for the intelligent control of the water heater. Weineng hopes to combine the comfortable hot water we have provided to you at the earliest, combined with the current intelligent control. . Based on this, we feel that the market has this vacancy. The pursuit of hot water by high-end people has always been tireless, and we feel strong market demand. Weineng is currently the most expensive and best in the market. Before the Apple iPad came out, there were a lot of small notebook products, but after Apple came out, these small and irregular notebook products disappeared. We won’t say that the small brands will disappear after the power is released, but I believe this market will definitely give Can leave more space, the brand of Granville will be welcomed by more consumers.
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