Safavieh has long been recognized as a leader in the home furnishings industry, seamlessly blending advanced technology with personal service. As an authority on fine quality, craftsmanship, and style, they have maintained their commitment to excellence while expanding their logistics and warehousing capabilities. This growth has enabled them to form strong partnerships with the nation’s top retailers, serving all distribution channels—from big box stores and multi-unit chains to designer showrooms—with products that meet the needs of various markets.
For over four generations, the Safavieh family has dedicated itself to delivering exceptional quality. They believe that handmade rugs and well-crafted furniture represent the pinnacle of durability, beauty, and artistry. Their research and development focus on creating high-quality products that cater to a wide range of budgets, ensuring accessibility without compromising on design or performance. Their mission is to preserve traditional craftsmanship while pushing the boundaries of innovation across all categories, from antique reproductions to contemporary styles.
Since its founding in 1914, Safavieh has emphasized consumer education as a core value. This approach, combined with a deep commitment to quality, has helped them become one of the world's leading manufacturers of luxury rugs. Their dedication has earned them numerous industry awards and recognition from top designers and architects. The company closely follows trends in fashion and lifestyle, often studying fabric, color, and style up to three years before launching new collections in their New York design studios. By staying ahead of the curve, they ensure that their products remain relevant and stylish.
Based in the U.S. since 1978, Safavieh operates showrooms in Atlanta, Las Vegas, and High Point, North Carolina, offering customers a firsthand experience of their extensive product lines. With production facilities in classic rug weaving centers around the world, they maintain a unique blend of tradition and modernity. Their ability to combine global expertise with local market knowledge sets them apart in the competitive home furnishings landscape.
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