The furniture industry will become China's largest industry alt=2015, the furniture industry will become China's largest industry src="http://i.bosscdn.com/blog/4d/bf/60/4c838a2.jpg">
After 2015, the furniture industry will become China's largest industry
"The biggest problem in China's economy is the growth mode and structural problems. During the 12th Five-Year Plan period, we must fundamentally change the mode of economic growth and make strategic adjustments to the entire economic structure." Yao Jingyuan, chief economist of the National Bureau of Statistics, recently hosted by Hexun.com. The Financial China 2010 annual meeting told reporters. As the “Twelfth Five-Year Plan†countries promote the transformation of economic growth mode, the economic strategy is adjusted from export-led to domestic demand-led. Hou Kepeng, secretary-general of the Shenzhen Furniture Association, expects that the furniture industry will also usher in the best opportunity for transformation. In the next five years, its market output value is expected to exceed the automobile industry and become China's largest industry.
Cao Hongfu, vice president of the China Brand Planning Alliance and director of the Furniture Committee, said in an interview that the Chinese furniture industry has experienced a period of infancy and early growth in the past 30 years. Now it is in the middle of growth and will not really be until after 2015. Enter the mature stage of growth.
According to incomplete statistics, the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, the total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.
The reporter learned from the Shenzhen Furniture Association that China's furniture production capacity has occupied 25% of the world's total, becoming the first furniture manufacturer. In 1978, just after the reform and opening up, China’s furniture had a market of 1.3 billion yuan, and the total amount has now reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan.
China's furniture industry is mainly distributed in the Pearl River Delta, the Yangtze River Delta, Bohai Rim, and Sichuan Province. According to Hou Kepeng, Guangdong accounts for 50% of the total capacity of the Chinese furniture industry, 15% in Zhejiang, 8% to 10% in the Bohai Sea, less than 15% in the Northeast, and nearly 10% in Sichuan. These areas are mainly furniture industry chains formed by natural accumulation. Most of them are extensively produced and operated, and the industrial gathering process is low. As a result, the upstream and downstream links of the industrial chain are not tight, which increases the cost of the entire furniture industry. For example, Shenzhen is the center of furniture manufacturing, but it is not a logistics center. The distribution can only go to Shekou, and the procurement of raw materials is going to Dongguan.
"This extensive production mode has led to the formation of a consumer brand in the entire industry at this stage, and its international competitiveness is weak. Although China's woodworking technology has historically been in the leading position in the world, after decades of reform and opening up, it has become the world. The first furniture manufacturing country, but still not very competitive in the world furniture industry.†Xu Shaolun, general manager of Shandong Feixian Jinhui Furniture Factory, told reporters that the so-called consumer brand is a brand rooted in the minds of consumers, such as To the air-conditioning consumers think of Gree, talking about the preferred Haier refrigerator, but mentioning the furniture industry, I am afraid that it is difficult for consumers to open a brand.
Tang Min, executive vice chairman of the Friends of the Poverty Alleviation Foundation, told reporters that if the Chinese economy is "crossing the river by feeling the stones" in the past 30 years of reform and opening up, then it will enter the reform "deep water zone" during the "12th Five-Year Plan" period. .
Natural agglomeration turns to effective agglomeration
The industry expects that the CBD model of the furniture industry will become an effective development model for the transformation and upgrading of the furniture industry. This is a concentrated industrial development model that integrates manufacturing, commerce, logistics, and park society, and has an effective agglomeration effect. Hou Kepeng believes that the past gathering of the furniture industry was naturally formed. The “Twelfth Five-Year Plan†can use the opportunity of the eastern coastal to transfer industries to the central and western regions to develop an effective agglomeration CBD model.
It is understood that in the furniture CBD, enterprises can solve the problems of wholesale, retail and product display without having to build an exhibition hall. Semi-finished products or raw materials can be skipped directly to the procurement logistics part and sent to the production workshop by the procurement logistics supplier when needed. Industrial manufacturing, commerce, and park society each have their own main axes.
“In the CBD, the future manufacturing base will no longer make all the factories build warehouses and build living facilities as before. The warehouses and living facilities are built in the park, avoiding the repeated construction of different enterprises and maximizing the utilization. Venue." Hou Kepeng said in an interview with reporters that, like the Kunming Furniture Industry Park under planning, there will be 80,000 people in the future. In the future, Wuhan Hanchuan Furniture Park will have 144,000 people.
It is understood that Hebei Xianghe Asia-Pacific International Furniture Materials City and Wuhan China Furniture CBD, which are the largest one-stop trading service platform for furniture and auxiliary materials in China and even the Asia-Pacific region, have been opened in 2009, which is the “Twelfth Five-Year Plan†period. The integration of home sales, production, R&D and service has opened up a precedent for the integration of production and sales.
E-commerce helps to develop domestic demand market
"China's furniture exports account for about 22% of the world's total, of which the US and EU markets account for more than 75% of China's furniture exports. For a long time, China's furniture industry relied on exports, resulting in many dependence on exports after the 2008 financial crisis. The small and medium-sized furniture enterprises with weak strength have come to an end.†Xu Shaolun told reporters that the furniture industry should adjust rapidly as the “Twelfth Five-Year Plan†countries adjust their economic strategies from export-oriented to domestic demand-oriented and vigorously promote domestic trade. At the same time as the strategy, "export" and "internal demand" are developing at the same time, it is necessary to increase the development of the domestic market.
The traditional domestic furniture marketing model is to use independent stores, large national chains, local chains, large supermarkets and other channels for sales.
Relying on e-commerce, the furniture industry has acquired a new effective marketing model to meet the needs of a large number of young people's furniture. “Group Buying Network is the emerging e-commerce model in China in the past two years. After the home moved to online sales, it received good feedback. For example, Qumei Home was killed by 13,000 sets within 40 days through online group purchase, with a total value of more than 100 million yuan.†China Wang Yulin, deputy director of the Mobile Commerce Expert Advisory Committee of the E-Commerce Association and a professor at Beijing Jiaotong University, said in an interview that the furniture is sold online so that consumers can add furniture to their houses without leaving home.
“E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers. With the development of Internet of Things, mobile payment and cloud computing, consumers will make resources more concise and convenient in the future.†To reporters, the future of the furniture industry relying on the e-commerce industry will usher in greater opportunities for transformation and upgrading.
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