Packaging and decorating design is not a simple art design

"Design" is a creative preconception that humans make certain plans for a certain purpose. There are many types of “design”. With the advancement of science and technology and the development of production, there are process (product) design, architectural decoration design, packaging design, advertisement design, CI design, garden design, and environmental art design. Today, the professions of mass production, consumption, and product classification of human social products are increasing day by day. Historically, developed countries have strengthened industrial design as a national policy for the promotion of industrial development, but today it cannot cover a large number of industrial designs in general terms. Product design cannot be simply mixed with "decoration design".

"Packaging design" is a special form that uses goods as an object and sets science and art as one. Packaging is an indispensable and important part of a product. Therefore, in the design of packaging using science and art or a combination of the two, the object cannot be ignored - the characteristics and needs of the product.

The object of packaging design - the characteristics and requirements of goods are very extensive and complex. There are thousands of kinds of them. We usually divide it into food, beverage packaging, cosmetics packaging, pharmaceutical packaging, daily necessities packaging and so on. Various

The characteristics of commodities are all different and strange; some are afraid of moisture, mildew, some afraid of dryness, dryness, and fear of walking, fear of leakage, etc., too numerous to mention. Therefore, for different commodities, we must adopt innovative packaging techniques and use the appropriate packaging materials that change with each passing day to carry out scientific and aesthetic designs.

Commodity production is to be sold and used. The target audience is the vast majority of consumers. Therefore, it is necessary to consider the gender, age, habits and preferences of consumers, as well as the customs and human conditions of different regions at home and abroad, and they will change from time to time according to the times or their factors. Unpredictable.

Commodity producers always adjust production according to changes in the market demanded by consumers, and avoid the occurrence of unsalable sales and backlogs due to the same products or similar packaging, and loss of market share.

To sum up, I just want to explain that the packaging designer is a comprehensive discipline; it involves engineering, electronics, printing, materials and other engineering. In the field of packaging, it involves modeling, structure, materials, patterns, colors, ergonomics and so on. In the operation of packaging design, we must also understand some basic knowledge of marketing, sales psychology, humanities, geography, and life in sales areas and objects, so as to launch targeted research. In one word: Packaging design is definitely not for anyone who can draw on the packaging design. Therefore, the graphic designer is the packaging designer.

It is true that packaging designers do not have a substantial art base. However, it is absolutely incompetent that there is only a very deep artistic attainment and that it does not understand the specificity of packaging design.

In terms of the specificity of packaging design, such as the protection, convenience, beautification, promotion and promotion functions of packaging for goods, it must be understood in order to carry out a purposeful design. Another example is the packaging materials to be selected in the packaging design and their different performance characteristics, the selected processing methods, such as printing and production. And how to make it easy for filling, sealing and packing, etc. Otherwise, the design work will appear in the results of "see but not use", "exquisite" and can not be mass production.

Although packaging design in our country has historical records, it is not a foreign invention. But the real reappearance of packaging design is still after reform and opening up, and with the continuous deepening of the market economy, the importance of commodity packaging and packaging design has become increasingly evident. But where are the packaging designers? This can not be attributed to the fact that some people of insight at that time, including some art design-oriented experts and professors they came forward to take the country's only decoration design as a starting point, learn from foreign advanced experience, become a research organization, write a professional discourse, professional Training, some gradually added some basic knowledge of packaging in art teaching, created a large number of art-based designers, hurriedly boarded a much-needed design job, and engaged in various design businesses including packaging design. Only a few of the more accomplished full-time and part-time packaging designers were rated as titles of arts and crafts designers, because only this untitled job title can be rated.

According to statistics, there are about 7,000 package design personnel in Shanghai who are professional and part-time. There are currently 24 design institutes for tertiary institutions and vocational schools in Shanghai. Each year, nearly 500 students work in packaging design. However, the existing packaging designers have more complex components and a large number of levels. There are designers from the early days of the liberation of the art academies, there are young designers who graduated from art design schools in recent years, and there are also “self-taught talents” engaged in packaging designers. Some students in the school are also accepting social designing. Only a few of them received training in protection design, and the level of quality of designers was not known. Some packaging designers have long been in the plagiarism to imitate other people's works or change their face and carry out the so-called design. Strictly speaking, they are just trying to make up for mistakes and misunderstand the country.

At present, China has formally participated in the WTO. The progress of modernization of science and technology and economic globalization have been markedly accelerated. Production has been developing at a rapid rate and competition has become increasingly fierce. With the expansion and opening up of domestic and foreign markets, good products will inevitably lose competitiveness if they do not have a good packaging match. Lost. Therefore, the times and the situation require us to have professional packaging designers, advertising, posters, and other graphic designers to design the packaging. Even if all types of graphic designers are masters of drawing, it is difficult to meet the special functional requirements of packaging design. Because it is always limited by the scope of their respective professions. The situation of packaging design should be changed quickly; it is necessary to establish a professional packaging designer's qualification assessment requirements, and after passing the professional training qualification certificate, we can engage in packaging design business. At the same time, we must also pay attention to on-the-job professional training, carry out regular education on a regular basis to “charge” to adapt to the economic situation and the development and changes in the commodity market, and timely understand and apply new technologies, new processes, new materials and new product knowledge, information, and norms. Packaging design market, improve the overall level of design, to contribute to the development and prosperity of domestic and foreign merchandise trade.