The direction of label printing companies should align with the evolving trends in the label market. Today, labels are shifting toward non-paper materials, such as plastic films, which are growing at a faster rate (15%) compared to paper labels (5%). There is also an increasing demand for eco-friendly and recyclable labels, especially those used on plastic containers. Transparency is becoming more important, as it allows consumers to easily view the product inside, enhancing its perceived value. Additionally, there's a rising need for promotional rolls, anti-counterfeit labels—especially for high-value or premium products—and the use of water-based adhesives. Hot-melt adhesive labels are also gaining popularity.
1. IMD Products
IMD (In-Mold Decoration), including IML, IMR, and IMF technologies, represents a significant shift in label innovation. IML (In-Mold Labeling), developed by Procter & Gamble over 40 years ago, integrates labels directly into the product, offering durability and environmental benefits. It's widely used in household goods, frozen foods, and beverages. IMR (In-Mold Roll) involves transferring printed patterns from a film onto a molded container, while IMF (In-Mold Film) uses a pre-printed film that is then injection-molded. These technologies are particularly popular in 3C products, automotive parts, and medical devices. Although challenging for many label printers, Taiwanese companies have successfully adopted these techniques, upgrading traditional labels into high-precision components.
Adopting IMR and IMF requires investment and technical upgrades, but it's essential for staying competitive. Companies must evolve every few years to stay ahead, pushing their teams to learn new skills and improve overall capabilities.
2. Security Labels
Anti-counterfeiting solutions continue to evolve alongside counterfeit methods. Security labels are now a key part of brand protection and marketing. A popular example in Taiwan is the “Set Point†label used in 7-11 stores. Customers earn points when they purchase certain items, which can be redeemed for gifts like small dolls. This system not only drives customer loyalty but also serves as a marketing tool. The label incorporates advanced security features such as temperature-sensitive ink, UV-reactive ink, and micro-text to prevent counterfeiting. This shows how label printers can integrate innovative technologies to enhance product value and support brand strategies.
3. RFID Tags
RFID tags, often referred to as electronic labels, are no longer just functional—they can be visually appealing through printing and anti-counterfeiting techniques. For instance, Yongfengyu in Taiwan has designed RFID labels that combine functionality with aesthetics, using elements like anti-counterfeit shading, cold stamping, micro-text, and OVI color-changing ink. These tags are not only practical but also add significant value. In China, they are being used for Pu'er tea cakes, showing how RFID technology can be applied across different industries.
The core of RFID tag production lies in antenna design, printing, material usage, and product development. Companies can explore patent opportunities to raise the technological bar. With the right approach, label printers can enter this space, using printing techniques not only for surface design but also for creating antennas. This opens up new markets and growth opportunities. Looking ahead, the label printing industry holds endless potential for innovation and expansion.
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