Cloud printing technology, also known as cloud-based printing and print O2O platforms, is a remote network printing service that integrates modern communication, computer science, printing technologies, and logistics systems. At its core, it enables the rapid delivery of printed materials through online orders. This advanced printing solution has already gained widespread adoption in China, and with continuous technological innovation, it is expected to bring even greater convenience to people’s daily lives in the future.
At a recent press conference, Yunyin introduced a new "Business Card" product series aimed at addressing long-standing issues within the industry. Based on insights gathered over the past year, they identified several critical challenges:
1. The current national terminal market suffers from price opacity, low-quality products, excessive paper smuggling, use of inferior inks, and significant color inconsistencies. There are no professional tools for document production and transmission, leading to misprints, missing prints, and privacy breaches—major pain points for users.
2. A mismatch exists between user needs and their understanding of the printing industry. Many users lack knowledge about professional printing processes, while printers often struggle to interpret user requirements. Additionally, traditional offline print shops lack design innovation and are highly homogenized.
3. High intermediate costs force producers to reduce quality and cut costs to remain profitable.
To address these issues, Cloud Printing launched a new "Business Card" series, redefining what a business card can be through internet-based solutions. Yunyin introduced two versions: "New" Business Card – made from 300g classic coated matte paper, and "New" Business Card PRO – featuring textured papers such as cloth paper, Dutch white paper, and three ancient papers.
The key features of the new business card series include:
1. After testing over 1,000 paper samples and consulting more than 100 printing experts, four classic papers were selected for their quality and performance.
2. Designed using the golden ratio (90mm x 54mm), the cards were developed by Yunyin's in-house design team.
3. A cloud-based material library allows easy storage, modification, and access, with advanced encryption ensuring data security.
4. 24-hour online ordering is available, with real-time updates via SMS, email, website, or WeChat public account.
5. A professional distribution system supports nationwide order fulfillment, especially for multi-location deliveries.
Pricing for the new business cards is competitive: the standard version costs 8 yuan per box (100 sheets), or 3.8 yuan per sheet, while the PRO version offers two boxes (200 sheets) for 26.8 yuan, with each additional box priced at 5.8 yuan.
Despite challenges like price competition and low profit margins, the domestic printing industry remains a trillion-yuan market. Traditional printing faces a major transformation, and Zhang Jun believes that O2O in this sector represents a closed loop—where one "O" focuses on merchant services, and the other on user experience. By adopting a layman-friendly approach and integrating cross-border teams, Yunyin aims to bring fresh value to the traditional printing supply chain.
Although the broader printing industry still faces obstacles, the demand for high-quality business cards is strong. In countries like Japan, Canada, and the U.S., large-scale printing companies have long dominated the market. With the rise of the emerging printing industry, combined with cross-border marketing strategies and the media-driven nature of printing, the sector is gradually gaining attention from investors.
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