Print on demand: photo gift card market has broad prospects

Personalized photo gift cards have become a popular gift option in the past Christmas holidays. Despite the rapid spread of digital photos on the Internet, advances in digital photography, easy-to-use websites and digital technologies have led to double-digit growth in photo gift cards. David Haueter, deputy manager of the Consumer and Professional Imaging Group at InfoTrends, USA, said: "Especially during the holiday season, most people want to receive greeting cards in their mail, which has a lot of special meaning compared to e-cards."

According to InfoTrends, consumers will spend $450 million on photo gift cards in 2010, and this number will continue to grow in the next few years. Although Shutterfly, Snapfish and KodakGallery are the three giants in the photo market, some small companies can still get a slice of the market.

For example, TinyPrints, based in Sunnyvale, Calif., produces high-quality prints, including photo gift cards, stationery, desk calendars, and installable prints, and has seen explosive growth in recent years.

The company was founded six and a half years ago, and the three founders had their own life savings of $10,000, and they began to make a profit from the day the company was founded. TinyPrints has grown into a comprehensive printing services company with 1 million customers, 250 full-time employees and 200 part-time employees.

EdHan, executive and founder of TinyPrints, a technology revolution, said: "In 2003, we realized that advanced production and networking technologies would revolutionize the on-demand printing market, but it was quickly smothered in the Internet bubble. I have always believed that communication through letters is more intimate than online communication." His partners Kelly Berger and Laura Ching are also advocates of paper documents.

TinyPrints has long produced birthday announcements. The so-called "birthday notice" is a document that announces the birth of a newborn, which has a certain relationship with the size of the time. But as time went by, the company's production scale continued to expand, and has 28 HP Indigo digital presses - these devices can produce 1 million cards per day for TinyPrints.

Han said that TinyPrints has two major killers in terms of operations: first, superb production technology; second, perfect customer service. The company often communicates with customers and proposes improvements to their orders. In Han's words: "We not only provide services to our customers, but also bring them a lot of love."

Dr. Becky Peterson is an old customer of TinyPrints. She buys Christmas cards and address labels for her children every year. When talking about the service of TinyPrints, she said: "The customer service of this company is shocking. I just need to place an order and I can get a call from the designer within two minutes. They will ask me about the job. The requirements - even at 9 pm - the company's attention to detail left a deep impression on me."

Digital Features Although the main business is printing, TinyPrints still has a lot of digital features. This year, all of the company's holiday cards are equipped with a free hosting website that allows users to upload 50 photos and share them with everyone. Unlike meager photo prints, photo prints, desk calendars, and photo albums are so expensive that they are so expensive that they make TinyPrints stand out from the competition.

Digital imaging expert Chris Chute said: "You can only open up a new world for yourself if you have something extraordinary. Even though young people like to be online, they will change once they have children. No matter you When you were born, as you grow older and start forming a family, you will definitely have a demand for photo products."

Photo gift cards will grow dramatically In the next few years, consumer demand for personalized photo gift cards will grow rapidly.

Photo Gift Card Order Forecast 2010: 35 million 2012: 49 million


2014: 58 million* can print multiple photo gift cards per order Photo Gift Card Revenue Forecast 2010: $448 million 2012: $591 million 2014: $662 million

(Article source: China Printing Industry Network)

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