Analysis on the Development Opportunities and Prospects of Metal Packaging in China

China's packaging industry (referring to mainland China) has developed rapidly in recent years. The sales revenue from 2003 to 2007 was 240 billion yuan, 270 billion yuan, 360 billion yuan, 440 billion yuan and 510 billion yuan, with a compound annual growth rate of 21%. % is expected to maintain a relatively rapid growth in the next five years. In 2012, the total revenue of China's packaging industry is expected to exceed one trillion.

China's packaging industry includes seven sub-sectors: paper packaging, plastic packaging, metal packaging, glass packaging, packaging and printing, packaging machinery manufacturing and other packaging products:

The metal packaging industry is an important part of China's packaging industry. From 2003 to 2007, metal packaging accounted for a rising proportion of sales revenue in the packaging industry. The 2003-2007 sales revenue grew at a compound annual growth rate of 23%. In 2007, metal packaging overcome the difficulties of price increase, transportation cost increase and energy shortage. The production and sales continued to maintain a strong growth momentum, and the scale and efficiency were basically improved. The sales revenue of the whole industry was 46.3 billion yuan, an increase of 18%. The total profit reached 1.64 billion yuan, and the total assets reached 40.2 billion yuan, a year-on-year increase of 11.5%. The whole industry is in a new period of development that is showing a steady rise, and is expected to maintain a relatively rapid growth in the next five years.

After 30 years of reform and opening up, China's economic and consumption growth has driven the growth of the packaging industry and the quality of packaging products. Metal packaging is widely used in the food, beverage, daily chemical and household products industries due to its good sealing and bright patterns. The food and beverage industry has become a major market for metal packaging, and the chemical, cosmetic and pharmaceutical industries are important markets for metal packaging.

China's metal packaging industry has now formed a complete metal packaging industry system including printing and coating iron, cans, caps, barrels and other products. Its main products can be divided into: printed iron, beverage cans (including two aluminum beverage cans, two-piece beverage cans for steel, three-piece beverage cans for tinplate), food cans (general food cans and milk powder cans), aerosol cans (medical cans made of tinplate, insecticide cans, cosmetic cans, industrial and household care cans, etc.), chemical tanks, steel drums and metal lid products of 200 liters or more (crown cans, unscrewed cans, cans, etc.), The metal packaging product line is rich and the application field is very broad.

Compared with developed countries such as the United States and Japan, China's metal packaging industry still has a broad space for development. For example, the sales revenue of metal cans, other metal containers and metal covers in the United States in 2006 was about 16.2 billion US dollars, equivalent to RMB 126.5 billion. In 2006, the per capita metal packaging consumption in the United States was equivalent to RMB 420, while the per capita metal packaging consumption in China was only 30 yuan. From the perspective of specific products such as beverage cans, China's per capita consumption in 2006 was only 17 cans. Compared with 380 cans in the United States, the domestic market has great potential.

From the comprehensive development of the industry and the performance of 2007, metal packaging has entered a stable and sustainable development period, basically forming the Yangtze River Delta and Beijing in the Greater Pearl River Delta including Guangzhou, Shenzhen, Zhuhai and Hong Kong. The three concentrated metal packaging industry belts in the Jin and Tang Dynasties triangles have emerged from the eastern coastal areas to the central and southern regions, and the developed southern regions have expanded toward the northern regions. The regional development of metal packaging has been further improved. Metal packaging has developed from a decentralized industry to a complete industrial system with certain modern technical equipment and complete categories. A number of leading metal packaging enterprises with new products, large scale and good benefits have emerged, especially COFCO packaging. Boer Asia Pacific and Origen cans.

The main problems in metal packaging Metal packaging has developed into a complete industrial system and category, but compared with the international development, compared with the requirements of social development and national economic growth and export packaging changes and upgrades, There are still many gaps between the quality variety, the technical content of new products, the level of technology development, the layout of metal packaging, and the talents. There are still many shortcomings, mainly:

1. The scale of enterprise development is not economical: metal packaging enterprises are mainly small and medium-sized, industrial concentration is not high, metal packaging enterprises with outstanding main business, independent intellectual property rights and core competitiveness have not yet formed, metal packaging industry compared with other packaging The industry is still in the growth stage.

At present, China's 1,400 metal packaging enterprises consume 1.4 million tons of horses per year, and less than 60 tons of enterprises with a capacity of over 10,000 tons, accounting for only 4%. The average annual consumption of tinplate per enterprise is only 1,000 tons.

2. Heterogeneous competition and lack of innovation ability: In the field of metal packaging, we are accustomed to the importance of packaging manufacturing and investment, but the investment and service of independent intellectual property rights for process, technology, management and packaging design are insufficient, and there are not many conclusions. Big. From the perspective of industrial efficiency, the average annual production of tinplate iron consumables in Western Europe is 320 million yuan/ton, while that in China is 190 million yuan/ton. The income of metal packaging industry in Western Europe is 70% higher than that in China. In terms of the number of metal packaging, there are fewer than 20 companies in China's top metal packaging, and the number of Japanese Toyo cans registered in China is 58. Therefore, domestic metal packaging companies must increase research. The investment in development, metal packaging companies with independent research and development capabilities will occupy a dominant position in the future competition.

Metal packaging development prospects 1. The market environment is getting better and there is huge potential and room for growth. China is a huge consumer group with a population of 1.3 billion. It has abundant industrial products, agricultural products and export commodity resources. In addition to the rapid development of the beverage industry, the development of new industries such as chemistry, cosmetics and medicine has also provided huge room for growth in metal packaging. . Moreover, the 2008 Olympic Games, the 2010 World Expo and the investment of multinational companies in China have greatly boosted the demand for packaging. It is expected that the next 5 to 10 years will be an opportunity for the development of metal packaging strategy. According to the development trend of China's metal packaging industry sales revenue in 2007, it is expected that the production and sales volume in 2015 will far exceed the national original planning target.

At present, the relationship between the consumption level of per capita packaging products and per capita GDP in China is quite different from that in the international market. China's metal packaging industry has great potential, especially the development of China's economy after joining the WTO. Corporate competition will shift from price competition to brand competition and service competition. Competition in scale and strength. This brings a new growth opportunity for the development of China's packaging industry.

2. Scale and specialization are the development direction of modern metal packaging. In the next 3 to 5 years, the metal packaging industry will face a comprehensive transformation and upgrading of scale, group, specialization and lean manufacturing and clean production: from a single production enterprise to a cross-regional group development; from extensive management to refinement, Digital and scientific transformation, thereby improving the management level and entry threshold of the industry and narrowing the gap with foreign countries. Metal packaging companies with their own brands and intellectual property rights can choose to gradually develop into a large metal packaging group through the acquisition of small packaging companies.

3. Metal packaging reduces emissions and saves energy, as well as promoting the upgrading of the metal packaging industry around the development of circular economy.

The state has successively introduced and implemented circular economy and clean production legislation, formulated relevant standards, and implemented special support for clean production, control of waste and reduction of harmful substances. It is expected that UV printing, computer networks and digital printing technologies will be widely used. . Promote emission reduction, energy conservation and consumption reduction, reduce resource occupation, create conservation-oriented enterprises, develop circular economy, and achieve sustainable development with efficiency and speed.

China's metal packaging development ideas 1. Grasp the opportunity, increase investment, and expand the scale. Grasp the opportunities of market development, increase investment in equipment, technology, management and talents, narrow the gap with foreign similar enterprises, and ensure that economies of scale change from quantitative economy to efficient economy.

2. With technological advancement, brand building, advanced marketing model and intensive integration of small and medium-sized enterprises, the implementation of "joint development", enhance and strengthen the overall level of metal packaging, and accumulate the ability to compete and cooperate with multinational companies.

In addition to hardware and equipment, technological advancement should pay more attention to product design process and process reengineering; the focus of brand building is to build a national brand of metal packaging in China; the advanced marketing model mainly provides solutions and provides value-added services from the original single selling products. Service transformation; the intensive integration of SMEs focuses on joint innovation, quantitative change to qualitative change, and joint development and win-win through joint development.

3. Strengthen emission reduction and clean production, and create green enterprises and green products. The consumption of metal packaging materials is high, and the proportion of cost is high. The development and research of “reduction” and “thinning” are emphasized. The focus is on the reduction rate of consumption of metal packaging materials, the reduction rate of consumption of auxiliary materials, and the reduction of energy consumption. Rate, reduction rate of consumption of public resources, utilization of waste materials, and material recycling during processing.

4. Strengthen exchanges and cooperation. Exchanges and cooperation include alliances and exchanges between enterprises, exchanges and cooperation between enterprises and upstream and downstream industries, between domestic and foreign metal packaging industries, and between enterprises and institutions to promote the healthy, sustained and rapid development of the metal packaging industry.

5. Focus on metal packaging companies and build a community of interests. Drawing on the experience and practices of international metal packaging, combined with China's actual situation, actively carry out the coordination of the industrial chain, forming a packaging container manufacturing as the leader, joint cover factory, printing plant, paint factory, combined aluminum, steel and other raw material manufacturers, joint packaging machinery and other equipment Enterprises, forming a closely linked industry chain, enhance their ability to cope with challenges and risks.

(Article source: Heilongjiang Packaging Network)

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