Beijing Organizes Winter Olympics to Promote the Development of China's Sporting Goods Industry

Beijing Hosts Winter Olympics to Promote the Development of China's Sporting Goods Industry Date:2015-08-07 23:25

On August 5, ANTA Sports Products Co., Ltd. held a press conference in Hong Kong and announced the company's 2015 first half results announcement. According to Ding Shizhong, chairman and chief executive of Anta's Board of Directors, Beijing’s successful bid for the 2022 Winter Olympics in collaboration with Zhangjiakou will promote the development of China’s sporting goods industry.

The results announcement shows that during the reporting period, the company’s revenue increased by 24% to RMB5.11 billion, a record high; gross margin also hit a record high of 46.6%, gross profit reached RMB 2.38 billion, and operating profit was RMB 1.26 billion, business growth. The speed is also over the same period last year.

The 2022 Winter Olympics will be held in Beijing and Zhangjiakou. This brings a good opportunity for the development of the Chinese sporting goods industry. After the Beijing Olympic Games in 2008, the annual growth of China's national fitness is quite large. At present, China’s national fitness program has boomed. The hosting of a large-scale sports meeting will undoubtedly further promote the improvement of China’s national fitness program. Ding Shizhong said.

Anta has been working closely with the Chinese Olympic Committee and the Chinese Sports Delegation to provide Chinese athletes with quality award-winning equipment in important competitions. Anta teamed up with the 24 national teams under the five major sports management centers of water, winter, boxing, gymnastics, and climax to create professional competition equipment for the athletes of these national teams.

Ding Shizhong also said that in the next seven years, the Winter Olympic Games will provide more space for the development of China's sporting goods industry. Our winter products have been doing well. Last year, our outdoor products also accounted for 8% of the total sales. We expect that by the 2022 Winter Olympics, this proportion will reach 20%.

Finally, Ding Shizhong said: It is generally expected that the Chinese sportswear industry will continue to face fierce competition and integration in the short term. However, with our effective brand strategy and retail orientation, we have successfully regained our growth and are expected to brave another peak in 2015.

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