Press: The BACARDI GOLD rum is a new type of double-layer gold foil sticker with a high technical content.
The earliest rum was made from sweet sugar cane juice, a harsh drink with a strong mouthfeel and was loved by seafarers and pirates in the Caribbean Seaport. In 1862, the situation changed and Mr. Don Facundo Bacardi established a company in Cuba under his own name to improve the formula and processing of rum. Bacardi couldn’t think of it anyway. Now that Rum is sold all over the world, the BACARDI brand has become one of the most famous brands in the last 20 years.
The left picture shows the famous Bacardi rum.
Bacardi's trademark is processed by an on-line printing production equipment. As shown on the left, there are 6-color printing units, hot double-layer gold foils, two coating units, embossing and inline die-cutting units, and all processing processes are completed at one time. In addition, a trademark badge is stamped with a matt gold foil. As shown on the right.
In 1999, the company redesigned the outer packaging of the rum so that it would be more attractive to consumers on the shelf of the store, and also to reflect the quality and value of world famous brands. This design has made some improvements to the bottle and cap, but the most important improvement is the logo on the bottle. The company has added some high-tech elements to the newly designed trademark. The graphic design is more attractive, the trademark structure is more advanced, and the adhesive technology is adopted.
The cost of this new double-layer gold foil sticker trademark is twice that of the old trademark, but the company believes it is worth the money. The person in charge of new product development and packaging believes that “BACARDI is the industry leader and changes to product packaging will affect the entire industry.†BACARDI's annual output of rum wines is 20 million bottles. 11 processing plants, producing 9 types of bottled products, from 50ml to 3l, of which 750ml bottled products are best-selling. At present, all 9 types of products have all applied new packaging designs.
The design of a new type of brand At the beginning BACARDI worked with Avery Dennison and Fleming Packaging to form a project team to design new trademarks. After two years of arduous efforts, a plan was finalized, namely the proposal of bringing together two front bottle brands and bringing them together, and using the company’s unique bat pattern to fill the gap between the two.
Avery Dennison supplies Fasson brand PS trademark materials and the final labeling label is processed by Fleming Packaging. For Avery Dennison, the biggest challenge is that since rum is a series of products, BACARDI usually removes the wrong label from the bottle and then puts a new mark on delivery. This requires The trademark material should have sufficient adhesive properties to adhere firmly to the product and be easily peeled off when it is not needed, leaving no trace.
The picture on the left shows that the label cutting station is stripping off waste between multiple brands.
Chris Weir, Avery's Beverage Marketing Manager, said: “We work very closely with Fleming and BACARD. We are very familiar with the printing equipment they use. Based on these devices, we recommend to them the normal working trademark materials. The beverage industry provides major suppliers of self-adhesive materials, and our experience has been very helpful to BACARD's image and operational requirements. Such trademarks should have a certain degree of water resistance and should be suitable for the work of labeling machines and bottling plants. surroundings."
Avery's final development of the trademark is to attach the paper surface material to a polyester liner with an emulsion adhesive. Printing is done on the surface of the paper. Next Fleming’s sample of trademarked materials provided by Avery was extensively tested in the laboratory, including abrasion resistance testing, tear resistance testing, durability, and other aspects of testing. After the test in the laboratory was successful, the on-board test was started. When everything was fine, Fleming gave the sample to BACARD. This is totally collective wisdom.
Fleming produces this trademark in many of its processing plants. For example, it has a Gallus press at its Orlando plant. It can complete six-color printing, two-level hot stamping, two-pass coating, alignment embossing and on-line printing at a time. Die-cutting process. The device can produce multiple rows of labels.
In addition, because the bat icon is pressed on the bottom edge of the top label, the need for die-cutting registration is also very high, and Fleming can fully meet the expectations.
The Gallus press has six rotary flex printing modules, two coating units, two rotating hot stamping units and one embossing module. The device can also be screen-printed but it is not suitable for BACARD's trademark production. The director of the factory introduced: “The device is very powerful and can change the function of the module in a very short time, without the need for any tools to complete a different printing process sequence. One of the more interesting features is the machine The control panel is mounted on a track that is the same length as the entire device, allowing the operator to move it to any position for control."
After printing begins, the roll of film installed at the end of the device slowly unrolls and removes dust or dirt that has adhered to the film via a vacuum cleaning step. The working mechanism for transporting the film can also brake the movement of the film and incorporate a roller guide, which is equipped with a detection eye at its edge for adjusting the trajectory of the paper roll.
The left picture shows the slitter cutting a row of labels into narrow strips and wrapping the strips around the paper jam shaft.
The web then passes through the transfer crucible, which stretches the film and controls the stretching tension, while the web also has a pulling force from the rewinding roller located at the end of the device. Pulled by pulling force, the web enters the first printing point, and in this printing unit, printing cheese color is applied to the bottom layer. The ink is then dried by a UV lamp. This step is followed by each printing module.
After passing through the UV dryer, the web enters the second printing unit and the gold ink is printed to form the letters on the label badge. The third crew formed the badge on the label for bronzing. A roll of matt gold foil material was installed above the unit. The foil material was pulled on the stamping die drum by pulling. The die drum was heated and the raised part was heated. Hot badges on gold foil forming a label.
The fourth unit prints red ink to form the background color of the BACARD bat icon, as well as the ring sash and the red letter. Next, apply some black ink gently on the bat icon and some areas of the golden badge.
The fifth unit is another gilding unit, which has a flash of gold foil around the product name and ring sash. The sixth crew printed heavier black ink on the bat and the name "BACARDI GOLD". The eighth unit is a printing module that glosses the bat icon, product name, and ring sash; the ninth unit mates the entire label outside the area where the previous bright light was removed.
The web was then passed through a video surveillance system provided by CC1, which sent the label's icon to the video monitoring system. At the end of the inspection system, a worker carefully examined each trademark for flaws.
Unit 10 is a press-convex module that raises a certain area in the logo. This is followed by a die-cutting unit where the missing part of the trademark array can be peeled off and the stripped part is re-rolled onto the upper drum. The last unit is used to trim the outer edge of the web and rewind the remaining rows of labels on a spool shaft.
Finally, the Tracker Premier Slitter cuts the final roll of labels containing multiple rows of labels into single-row labels. The slitter was supplied by Arpeco Engineering. The label roll with multiple rows of labels is located at the front of the device and stretched forward into a platform. Below the drum there is a strobe light that transmits a steady image and is displayed on the screen, allowing the operator to see the quality of each label. The web passes down one roller and then goes up through an edge guide and counter to record the number of labels on the roller. The web then runs through a pick-up roller, which slits the web into rows of labels and rewinds it around the paper shaft to complete the entire label production process.