These five new trends can not be missed

According to relevant data, the international cosmetic packaging market is becoming more and more ambitious and is expected to exceed 210 billion yuan in 2016. Dennis Morin, vice president of HCT Packaging Co. of New York, United States, pointed out that "beauty packaging industry is rapidly moving into a new era. The technology inside the outer packaging begins to be as important as visible external packaging. This is the current situation in the packaging industry."

Dennis Morin, vice president, also emphasized that “the most frequently used packaging in the beauty market today is vacuum packaging.” Filacuridi Cattani of Abbiati & Fabbri Srl. said: “We are looking for continuous innovation. This is a cosmetic packaging supplier The pressure is that they must try their best to reduce costs while innovating.

Faced with this giant cake in the cosmetic packaging market, packaging suppliers need to pay close attention to the significant changes in cosmetic packaging in the following five areas.

Highlight 1: Timely Application of Advanced Technology

Finding a more effective decentralized system is indeed one of the main ways to differentiate your products. Seaquist Closures focused on its SimpliSqueeze valve dispersion system at Cosmoprof 2004 in Italy. With the cap open, the product will only flow out when the container is squeezed. The original SimpliSqueeze was designed specifically for beverage products but is now widely accepted in other areas such as cosmetics. Teraxyl toothpaste products also use this bottle cap, which can be used with only one hand and will not be messed up.

Airspray International Inc. has achieved great success on bubble-type dispersion systems. According to Robert F. Brands, president and CEO of the company, “children like to use this type of product in the bath, but the current dispersion system is not suitable for the bathroom environment, so we have developed a new type of moisture-proof pump.” Brands also added Says, "We hope this type of product will become more popular and widely used in bathing and skincare products."

Highlights 2: Diversified packaging styles

There is a new trend in perfume packaging today: colored bottles such as YSL 7 perfume bottles and Calvin Klein's violet bottles. Bottle shape design is still pursuing simplicity, but more and more designers like to use colored bottles. Eric Vaxelaire, vice president of Valois, said that in the packaging of perfumes, the design of pumps has become increasingly sophisticated, especially low-profile pumps. Valvois' Compact series pumps are the lowest in the industry today. In the cosmetics packaging industry, the braking device must be smooth and gentle. Revlon's Age Defying series gave up its old glass lids and switched to plastic bottles and Evolution pumps.

Highlight 3: Vacuum packaging emerges quietly

As a product closely related to the beauty industry, the packaging of cosmetics needs to be both protective, functional, and decorative, and multi-layer plastic composite technology is highly valued. It can combine multiple layers of different types of plastics to form containers of any color and shape at a time. On the one hand, the performance of the package to block light and air is enhanced. On the other hand, by combining different types of substances, wonderful visual effects and unique touches are achieved in appearance.

Vacuum packaging emerged quietly. Vacuum packaging can protect skin care products containing fat, rosin oil and vitamins, and it has the advantages of strong protection and high elastic recovery. Another important development direction of vacuum packaging is to highlight functionality, which is important for less complex containers.

Highlight 4: Application of New Materials

Transparency is a big trend in today's cosmetics packaging. Domenic Maisano, Qualipac’s business development manager, said that the transparency of plastic resins is getting higher and higher, so they can be injection molded into bottles that look close to the glass. These resins not only have improved transparency, but also have improved durability. The degree of wear is also getting stronger.

Heinz Plastics recently introduced the Heavy PET plastic bottle, which is a PET bottle injection molding technology and is the industry's first plastic bottle with a wall thickness of 3mm. The thick-walled plastic bottle is extremely popular and maintains a long-term growth rate. . Abbiati & Fabbri Srl. introduced the Bell series makeup box at the exhibition with a transparent window on the lid. These makeup boxes use a co-extrusion process and are processed together with a transparent front window, saving cost and production time. "The large transparent window can both attract consumers' attention and display their products well."

Traditional ceramic containers and glass containers have the advantages of non-toxicity, good sealing and smooth surface, which have already occupied an important position in the packaging industry. However, due to the disadvantages of fragile and inconvenient handling, it was replaced by some metal packaging. In recent years, Western Europe, the United States, Japan, and other countries have added nano-particles to ceramics or +9 glass to obtain tough ceramics or glass materials. For example, the United Kingdom mixes nano-alumina with zirconium dioxide and has obtained high-toughness ceramic materials in the laboratory. As another example, Japan added aluminum oxide nanoparticles to ordinary glass, significantly changing the brittleness of the glass.

Highlight 5: Green Packaging

“Green packaging” refers to the recycling and conservation of packaging design as a resource, and it means a new technological revolution in the packaging design industry—solving the disposal of packaging materials and the development of degradable plastics. .

Use the same material or separate materials that can coexist when designing the package. Packaging made from a single material is easy to recycle. For example, a pure polyester coke bottle without a high-density polyethylene pedestal appears on the market, which facilitates regeneration. Multi-layered composite materials must be considered for ease of separation without hindering reuse. Such as aluminum packaging idea.

The quality of packaging depends largely on the properties of the packaging material. Due to environmental protection requirements, packaging materials that are environmentally unfriendly to the environment need to be updated; new packaging materials are being developed, and some have achieved initial success: plastic packaging represented by EPS fast food boxes will be replaced by new types of paper packaging. Packaging materials are moving in the direction of soluble, non-polluting materials, wood packaging is seeking alternative packaging materials, and other new auxiliary packaging materials are also under intense research around the world!

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