Faced with the enormous pressure on prices and the view that printing is just a commodity, web offset printing has overcome this difficulty in 2005. In the past, it was expected to add more economy by selling to existing customers. Now printing companies are turning to new markets to find new profits. In addition, many web offset printing companies have seen that for continued success, internal integration and automatic control have become increasingly important.
As a part of the printing industry that has the largest output and total sales, it can be said that web offset printing companies dominate the image art industry. The ups and downs of its operations will affect the entire printing industry, and will also largely reflect the changing situation of the entire industry and the challenges it needs to face.
It is precisely because of the prominence of web offset printing that "American Printers" and other partners conducted a comprehensive survey of the market by sending e-mails (including links to questionnaire pages) directly to 3512 subscribers.
Web offset printing in focus
The web offset business in 2005 reflected a side of the printing industry's transition period. With the intensification of competition from non-print media and the continuation of the view that printing is still a commodity, web offset companies are in the process of transforming their economic models. Perhaps more importantly, web offset printing companies are changing the way they want to maintain their continued prosperity. Prosperity now depends on the effective enhancement of agile, innovative and management technologies.
Gradually, web offset printing companies also found that their competitors did not include those with a large number of sheet-fed duplex printing machines or those with variable data printing capabilities. Web offset printing has always been a seasonal industry, and web printing companies are facing unprecedented challenges to keep the press running continuously. After all, once the printing press ceases to function, capital also ceases to flow-this often forces printing companies to face the threat of too low a profit to support their existing business operations.
The more complicated situation makes customers more and more need better service, more innovative products and faster turnaround time. Hiring technical staff is still a guarantee. Time requirements make it difficult for retraining technicians to meet customer expectations. However, none of this constitutes an obstacle to the desire for profit. Customers are often faced with the challenge of changing their schedule due to their undoubted loyalty to the printing industry.
Starting from the printing shop
Among the survey respondents' identities, the largest part are those that have both heatset and sheetfed presses, but do not have coldset presses (30.8%). Almost the same number of respondents only have thermoset printing presses or only condensing solid printing presses (19.2% each), and about 11.5% of respondents use condensing solid printing presses and sheet printing presses However, it does not use a heat-set printer for production. Those who only used heat-set printing presses and sheet-fed printing presses, but did not use condensation-fixed printing presses, accounted for 7.7%. Finally, about 11.5% of the respondents were fully equipped with the above three printing equipment.
The information of the printing companies integrated in the survey clearly shows that the profits made by web offset printing companies by providing professional services have exceeded the client's budget. The survey also pointed out that web offset printing companies are looking for new markets, that is, those markets that are often supported by printing methods other than web offset printing. Although it is not possible to know exactly how many web offset printing companies are engaged in digital printing and other types of production, this survey does show the opinion of most respondents, that is: toner-based printing presses will Over the next three to five years, it became a major competitor for web offset presses. After that, it will be more intense.
The survey shows that, on average, 38.5% of enterprises that started production in the printing workshop for seven days in a week accounted for 26.9% of enterprises that started production five days in the week, and 23.1% for enterprises that produced six days. We believe that this is a reflection of the stronger economy in the past year and the shorter printing time requirements of customers.
Interestingly, the workshop in 2005 seemed to be more busy compared to 2004. For example, the survey results show that 14% of the respondents only produced four days a week in 2004, but in 2005 only 3.8% of the respondents only produced four days a week. In the outlook for 2006, 46.2% of the respondents indicated that their printing presses would be produced seven days a week, while 23.1% of the respondents expected the production workshop to be produced on Friday, 2006. In addition, 19% of the respondents indicated that they will produce six days a week in 2006. None of the respondents expected their workshops to produce less than five days per week in 2006.
Production efficiency
Web offset printing companies find that when faced with all the pressure, job preparation is as important as ever. In the survey of 2006 Outlook, 33.3% of thermoset printing companies set their average job preparation time to 45 to 60 minutes; however, 22.2% of the respondents had an average job preparation time of 0 to 45 minutes. Correspondingly, 61.5% of offset condensate printing companies claimed that the average job preparation time was less than 45 minutes; 23.1% of respondents had an average job preparation time between 45 and 60 minutes.
Color is still the biggest factor in wasting job preparation time. Its factors include color registration, color matching, and color settings. Of course, the increase in the degree of automation of ink settings and the help of closed-circuit color control equipment have indeed made the job preparation time significantly reduced in 2005.
Compared with the average job preparation time of thermoset printing presses in web offset printing companies in 2000 is 1 hour and 43 minutes, the average job preparation time of cold-set printing presses is 1 hour and 15 minutes. Greatly shortened. This shows that printing companies have applied new technologies, reducing the waste of the entire job time by reducing preparation time.
In this survey, 50% of the respondents indicated that their average preparation time wasted between 6% and 10%, and it was gratifying that 38.5% of the respondents indicated that their waste of preparation time was low Within 5%.
53.8% of the respondents indicated that their average production time wasted less than 5%, and 42.3% of the respondents indicated that their waste was between 6% and 10%. This data is basically the same as the survey data in the 1990s, when the average wasted production time was approximately 5%.
Statistical preparation and waste of production time are often difficult to estimate because of the lack of strict time wastage standards in our industry. Various standards have arisen due to factors such as printing press years, job preparation methods, external equipment, coverage, and color requirements. In a recent survey, the new printing equipment can reduce waste by about 2% to 5%. However, even with the latest equipment, most automated printers must have time to prepare and optimize them by the operator.
However, there is another thing is wear and tear. According to the opinions of some industrial consultants, the loss of a printing company should be less than 2%. If the loss is between 2% and 5%, this indicates that the company needs to further save costs.
The fact that the average waste and loss data has maintained a certain degree of stability over the years shows that there is still much work to be done. With the increase in paper prices noted in the 2005 report, in the 2006 survey report, most respondents should still monitor waste data very carefully.
In fact, slightly more than 69% of the respondents indicated that they had seen the increase in the price of coated paper, and another 53.8% of the respondents noticed the increase in the price of non-coated paper. Taken together, the respondents have noticed an increase in the price of all types of paper, including newsprint and SCA. When the price of paper was expected to increase in 2006, 50% of the respondents considered coated paper, 42% considered non-coated paper, and about 27% considered newsprint. About 80% of the respondents believe that paper will become a more expensive part of the entire process.
Diverse product production
In 2005, when web printing companies were asked to evaluate their company's productivity level, 50% of the respondents thought their company had general productivity, compared with 37% in the 2001 survey. Another 30.8% of the respondents believe that their enterprise's productivity is not enough, which is slightly lower than the 2001 data. Only 15.4% of the respondents believe that their enterprise has sufficient productivity. This set of data is very interesting for the printing industry, which often claims to have too many printing pursuits and too little work. It seems that the web offset printing part has effectively solved the productivity problem and has a stronger economy compared to 2001.
In the survey of the main production content in the past year, direct mail products accounted for 50%, commercial and advertising printing accounted for 46.2%, followed by catalogs, magazines and inserts, each accounting for 38.5%. Book printing demand remained stable, accounting for 30.8%. Obviously, web offset companies often produce a variety of products.
In the following year, the respondents expected that direct mail will still be the mainstay of production, but 50% of the respondents also saw an increase in the demand for general commercial advertising. Catalogs and magazines will remain a major part of production, as will newspaper inserts. Of course, these companies will also produce many other products.
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