At present, color management has passed the stage of concept popularization in China's printing industry, and its importance has been widely recognized in the industry. Many printing companies are applying color management software, but is there a certain gap between the effect of the application and their pre-conceived goals? The software function has not been fully utilized. Have you encountered some bottlenecks in the application? Are there any good measures to solve this problem?
In order to collect information from all parties, the "Observation" column specially invited industry experts, digital printing users and color management software suppliers to discuss this issue.
Market: Curious knowledge
"Color is the life of color printing. To improve the quality of color printing, we must first improve the quality of color. The process of copying color images, in the final analysis, is the copying of colors." An image reproduction expert Mr. Yin Youfang said the importance of color management in printing Sex and the market ’s strong demand for color management.
The purpose of color management is to establish a color space that can communicate and convert between monitors, printers, and printing presses to achieve accurate colors for printed products. This point was supported by two printing companies in the interview. Mr. Chen Xiaogu, general manager and technical director of Yingtian Printing Co., Ltd. (hereinafter referred to as Yingtian), introduced that in the actual production of Yingtian, color management should be carried out between screen soft proofing, digital proofing, and digital printing machines; Yingtian is in When producing some flat works, such as the reproduction of paintings, it is necessary to achieve a more consistent color effect on different paper media.
Beijing Yachang Color Printing Co., Ltd. (hereinafter referred to as Yachang), which is well-known in the industry for fine printing, takes the precise restoration of artworks as the company's unremitting goal. Jiang Xianhu, deputy director of the platemaking department, said: "The second darkroom of the printing company as a photographer needs accurate color reproduction, and Yachang's customer base is experts in various fields such as art, design, photography, art, and business. They are professional and unique. Artistic accomplishment and level require us to have perfect and accurate color management. "In order to achieve accurate color reproduction, Artron requires that the same file shows the same color in different processes and different media, so the color management system must have excellent The accuracy of the color reproduction and the compatibility of different devices to ensure the accuracy of the color transmission of the entire system to meet the various needs of different customers.
At present, many printing companies are committed to establishing their own digital workflow. Whether it is a traditional printing process or a digital process, color management is an important project throughout the entire printing workflow.
In response to such a situation, sharp-eyed color management software vendors are seeing this market demand. Mr. Yan Jianhai, general manager of the Shanghai office of the German GMG company in China, said that in the Chinese market, both large printing companies, small output companies, and advertising companies are developing in the direction of digitalization. CTP has been widely accepted and recognized ; In the actual production process of printing companies, color management is the most important and most important issue for many companies.
Mr. Zhu Jianhua, business development manager of EFI China, believes that there are three main driving forces for color management in the Chinese printing market. First, and the most important driving force is that the growth in demand for digital proofing brought about by the growth of CTP requires the introduction of color management after digital proofing. Second, the development of new applications in the digital printing market. Many customers are now launching new businesses, such as art reproduction and transfer printing. These businesses have higher requirements for color management. Third, many customers have higher and higher requirements for printing quality control. One of the most important requirements is accurate and bright colors.
It is not difficult to analyze from this. The more urgent the demand, the greater the driving force of the market. So, after the printing companies have introduced color management software, is the effect as good as people expect?
Application: Mixed
With the development of digital technology, the functions of color management software are becoming more and more powerful, which provides support for us to effectively control colors. However, the conditions of printing companies in China are very different. The requirements and application of color management software for different types and enterprises producing different printed products are different. It is understood that the number of printing companies purchasing color management software in China is increasing, but the application situation is not satisfactory.
Let us first look at the "appearances" of the two printing companies in the interview. Since the introduction of ColorBlind Prove it to monitor color management in 1999, Artron has used Labfit, EFI Colorproof, and Profilemaker for color management in the production process. Mr. Jiang Xianhu said: "Although Yachang has been on the road of color management for a long time and achieved certain results, as far as the powerful functions of the entire color management system are concerned, we are only using a part of it. A long way to go. "
Similarly, Yingtian used color management software in 1999, and the purpose of the introduction at that time was just for digital proofing. Later, this software has undergone several upgrades, and its functions have been greatly improved, but it is still only used for digital proofing. In 2004, Yingtian introduced GMG color management software according to actual production needs.
Both Yachang and Yingtian are well-known domestic printing companies that do "boutique printing". Compared with the general situation of domestic color management applications, they do a better job. But compared with the energy that the color management system can exert, there is still a lot of potential to be tapped.
Industry experts expressed the same view. Mr. Yin Youfang said that many printing companies currently do not have an effective color management system, the color control is not good, and they cannot meet the requirements of customers, which leads to rework. The cost of color control can never be reduced. In addition, color problems cause There is a lot of waste and loss in manpower, materials and time. Moreover, no matter how advanced the prepress, printing technology and equipment are, the color management is not done well, and it can't play its role. Eventually, the color control is unstable, and the quality of the printing is still ups and downs.
Beijing Huali Zhicheng Technology Co., Ltd. (hereinafter referred to as Huali Zhicheng), as an agent of color management software and hardware, has gone into practice and visited many different types of printing companies in China. The general manager Mr. Yang Liren told reporters that the level of color management applied by domestic printing companies is uneven, and overall there is still a big gap compared with foreign countries. In the North China region, many high-end printing companies that use color management software also have some problems in their applications. In the Western Region and Central China, many printing companies have already equipped the hardware configuration for digital production. However, in theoretical learning and There are still lack of skills.
It can be seen that the effectiveness of the color management system of domestic printing companies still occupies a small part compared with the functions of the color management system. The functions of the color management system in the entire printing process, such as RGB color management, CMYK color management, color conversion, digital proofing, color inspection, ink optimization, etc., have not fully displayed their skills in actual production, and are currently used by domestic enterprises. Most of the color management is just color management in digital proofing.
Find the crux of pain
What is the cause of the bottleneck in use? This issue deserves our deep consideration. The resistance caused by the combined effects of various issues cannot be underestimated.
In the interview, Mr. Yan Jianhai thought: First, there are some technical defects in the system itself, and secondly, the technical level of the seller determines the level of installation, training, and after-sales service, and again, the user himself has not given enough links Value and conduct more learning. The above comprehensive factors have caused the use of color management systems and the use of functions to not reach a high level, or even very bad use. These views represent the views of most respondents in this interview.
From the perspective of the printing company, Mr. Jiang Xianhu subdivided the factors in the user's use process: "First, the knowledge and understanding of color management is not enough, and I don't know how to do it; second, I have mastered the performance of color management software It ’s not good, it ca n’t give full play to its due effect; the third is the idleness of the system and equipment, which has not been fully applied to production. The result of this performance is 'high distribution and low energy'. "
In addition, the application of color management also depends on the various links and environmental conditions for color management. Mr. Yang Liren believes that the configuration of paper, ink, software, hardware, computers, and auxiliary instruments are important elements that constitute color management applications. Any problem with any element will affect the normal application of color management.
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