China is a big beer producing country and a big consumer country. In 2005, China surpassed the United States to become the world's number one producer. In 2008, China's beer production and sales exceeded 40 million liters. China's three major beer production brands Qingdao, Yanjing, and China Resources dominate the beer industry in China. In addition, foreign companies have launched large-scale mergers and acquisitions in the Chinese market, plus large and small local beer manufacturers, beer One can imagine the competition in the industry. Faced with fierce market competition, improving product image, establishing high-end brand image, and improving consumer brand stickiness have become a magic weapon for manufacturers to get rid of the vicious circle of low profits.
The development of beer labels has also experienced the development process from low-end to high-end, from plastic sleeve labels to paper labels to aluminized paper to laser aluminized paper and now the transparent crystal stickers, along the way, wonderful and endless. China ’s per capita sticker label is much lower than that of European and American countries. According to statistics, the annual per capita consumption of sticker labels in developed countries in Europe and America is more than 10 square meters, while China ’s is only 0.3 square meters. With the increase of domestic GDP There is still considerable room for development in the sticker market. The application of beer crystal stickers as a novel label in the beer industry has only been in the past 5 years. The printing process and technology of transparent crystal stickers have developed rapidly. Among them, the stickers of Canadian ETI (Yidi) Company The application of processing technology in beer stickers can subvert the game rules of the entire industry.
The process of producing beer stickers using ETI equipment and technology is now compared with the traditional sticker printing process. I believe everyone can experience a revolutionary breakthrough.
Traditional process: Firstly, the adhesive material manufacturers apply silicon, glue, compound, etc. to make the adhesive materials, and then our printing factory buys the adhesive materials from the adhesive material manufacturers, and does it on the adhesive materials. Printing and Other post-processing work.
Let's take a look at the process of using ETI equipment to produce adhesive labels:
Printers no longer need to buy self-adhesive materials, they directly buy face materials and backing paper, and pre-print the face materials (inner or surface printing) on ​​any form of web printing machine, and then rewind them into rolls. Then unroll on the ETI COHESIO silicon coating and gluing all-in-one machine, in-line silicon coating, gluing, compounding, die cutting to make finished labels. Everyone knows that if you buy transparent adhesive materials (face material: 50micron BOPP / backing paper: 36micron PET) from the market, the price is about 6 yuan / square meter, and the cost of the adhesive material produced by the ETI Cohesio coater Below 2.5 yuan / square meter, the material saving alone reaches about 58%.
Do n’t forget, using the ETI process, the surface material can be printed in, so that there is no need for peritoneum or varnish, and the printing surface is sandwiched between the glue and the film layer, which will not scratch the printing surface. This is another saving and process innovation . Using the ETI process, printing first, then applying silicon and gluing, the printing waste is only the surface material rather than the entire self-adhesive material, which is both beautiful and economical. After calculation and actual production inspection, using ETI technology and process to produce beer stickers, its comprehensive cost is nearly 70% lower than that of printing labels after purchasing materials from stickers materials factory.
Beer crystal stickers are used in a large amount and the price competition is fierce. The profits of manufacturers that use traditional methods to produce beer stickers are generally around 5% to 10%. Sometimes the quality control is not good, but they will lose money. ETI ’s customers The average profit is around 40% to 50%.
The latest development trend of the beer crystal label is that the label can be washed off during the bottle washing process, and the wine bottle can be recycled and reused. It is estimated that within 2-3 years, the washed label will replace the now unwashable crystal label. Since washable crystal labels involve multiple core technologies and no washable materials are available on the market, ETI ’s customers have become the exclusive qualified supplier of beer washable stickers. When other printing companies are still fighting for the price of ordinary crystal labels When struggling, ETI users are already providing washed crystal labels to the market. Recently, ETI has reached a strategic partnership with Haoneng Packaging Company in Jiashan, Zhejiang Province. Haoneng currently holds more than 70% market share in the beer crystal label market. With the installation of two additional ETICohesio coating and compounding equipment from ETI, ETI will help Haoneng to achieve a 150% to 200% increase in beer sticker sales in 2009. Because of its core technology, its profit growth is even more Amazingly, under the current economic crisis conditions, this performance is simply incredible.
The beer crystal label is just a simple application of ETI sticker technology. ETI equipment actually provides an innovative platform for sticker label manufacturers. The average savings brought by self-produced sticker materials are about 50%. The unique products produced by the innovation have made other printing companies unmatched.
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