PlayScience, a research institution in the United States, found that there are gender differences in the purchase of electronic devices by parents.
They investigated the use and consumption habits of children in electronic devices in 501 American households. They found that boys and girls face very different treatments when it comes to buying electronic devices for their children. In the survey, only 6% of the smartphones were willing to buy their daughters, and this number is 15% for the son. Only 7% of parents are willing to buy a game console for their daughter, and for the son, this number has tripled to 21%.
This means that boys are more exposed to technology and games than girls. So what do the girls do when the boys play games with the handles? The survey found that parents are more inclined to buy children's tablets for their daughters. In 2013, Fuhu Company of the United States launched a series of children's flat panels with a silicone protective cover on the outside. Some learning software and parental control system are pre-installed inside the system.
American parents obviously feel that such things are more suitable for their daughters, easy to control, easy to use, and content safe. This is in line with the general public's expectations of girls: well-behaved, quiet, not good at the operation of electronic devices. For boys, their own choices are even more prevailing. This may be because parents are more accustomed to using electronic devices to comfort or appease the boys – this time the child's opinion is obviously more important. When the son is not happy, 48% of the parents will use electronic devices to comfort them. For girls, only 34% of parents will do so.
“Whether it’s conscious or unconscious, parents tend to be more respectful of their son’s choices and more protective behavior for their daughters,†said Dr. J. Alison Bryant, co-CEO of PlayScience. He believes that parents should pay more attention to their gender awareness in the choice of equipment.
Although this phenomenon cannot be arbitrarily regarded as the cause of the weakness of women in the world of technology and games in the world today, there is no doubt that this has created an unfairness for boys and girls in accessing electronic devices. Although there are surveys that show that girls have a better talent in writing games, parents obviously feel that the game console is something that boys play.
Today, women's equality in technology and games has become an increasingly hot topic. This year's GDC (Game Developers Conference) has a lot of discussion on how to get women into the technology circle and the game circle. Now it seems that this problem must not only be taken from children: it is not children, but parents.
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