Donghe Enterprise Development Patent firstly from the experience of Shuaikang to see how companies carry out intellectual property work, said that China has joined the evaluation, intellectual property question will be the most headache for Chinese companies to be able to successfully process patents in just a few months. The infringement case is the result of the company’s work on intellectual property rights since the beginning of the period.
Shuaikang's first patented product is the design of a deep range hood. The patent was granted in September 1992. This is the first patent, which has made Shuaikang a huge economic benefit.
When Shuaikang's deep-type range hood was just manually tested out of the first grass prototype, Shuaikang general manager Zou Guoying asked the designers to apply for a patent as soon as possible. Therefore, before the product was launched in 1993, it had obtained the authorization certificate of the National Patent Office at that time. At that time, China's range hood market was still the world of thin machines. After the Shuaikang deep-type range hood was launched, although it began to be slow and unsatisfactory due to its lack of appearance, its 4 wind pressure was 30 higher than that of the thin machine, and the noise was 20 dB lower than that of the thin machine, which was recognized by consumers. Fast selling market. Since then, Shuaikang has repeatedly applied for patents related to deep-type machines.
In 1995, Panasonic Corporation of Japan took a fancy to the Chinese deep-type range hood market and was preparing to build a production base in Guangzhou.ä½´Because the Shuaikang patent was first, 1 Panasonic entrusted a patent office in Shanghai to challenge the patent of Shuaikang before the investment, and requested the Chinese Intellectual Property Office to revoke the patent right of Shuaikang, the smoke of the front cover activity of Kang The machine product 1 is widely known for its long-term advertising on CCTV's film channel, and it has been recognized by consumers because it not only has the advantages of deep suction hood suction, low noise, easy to remove and wash, but also has a lighter and more compact shape. Unexpectedly, the products are selling well, which evokes the enthusiasm of other companies.
Take the range hood of the product. After tune, it was found that this is the product of Zhejiang Two Appliances Co., Ltd., which was driven by the interests, and copied the product of Shuaikang, and carried out sales and promotion. The occurrence of counterfeiting did not cause Shuaikang's slight confusion or uneasiness. As early as February, 200, this product has been granted a utility model patent by the Chinese Intellectual Property Office.
A number of Shuaikang Groups in their hearts quickly carried out a series of patent protection work. After the company obtained the evidence for the infringing manufacturer, in 2001, Shuaikang filed a civil lawsuit against the two infringing companies against the Hangzhou Intermediate People's Court on the grounds of patent infringement. In a large number of external reconciliations. After negotiations, the two sides reached a settlement agreement.
The agreement requires that the two companies invade, the company stopped infringing products and lost 330,000 yuan.
The patents brought by the first-time patents brought by the Patent Reexamination Committee of the State Intellectual Property Office of China to achieve the goal of profit sharing. Ultimately due to the Shuaikang investment plan. Domestic companies have also delayed the entry into the deep-machine market due to the patents of Shuaikang.
This made Shuaikang completely monopolize the deep-type machine market before 1999, and enjoyed this big cake exclusively, thus completing the original capital accumulation of Shuaikang. The economic benefits brought by the deep machine to Shuaikang are as follows.
After the patent consciousness permeated the first taste of each work link, Shuaikang paid more and more attention to the patent work, and the patent consciousness gradually penetrated into the technology development and introduction. Transformation. produce. Sales and other aspects of corporate work.
In the new product development process, every time a company develops a new product, it always thinks about patent application work. It is a common practice for scientific and technical personnel to complete patent applications before new products are introduced to the sales market. For example, the smoking king series new human body induction ceiling type ventilation fan and the active front cover type range hood, etc., all apply for design and utility model patents in time, and some new products declare two patents of design and utility model. So far, Shuaikang Group has obtained 63 national patents, and 56 patents were valid at the end of 2000, of which 59 are effective patents for range hoods.
The patent application is to protect the new product development and sales and carry out patent protection work. After the deep-type machine developed by Shuaikang was put on the market, it was quickly in short supply. This has prompted many companies to join the production of deep-type range hoods, and more, unscrupulous manufacturers for counterfeit production of Shuaikang products. Under such circumstances, Shuaikang began to set up a person to be responsible for the patent management business of the entire enterprise. The economic benefit of the unit of 10,000 yuan was also established at the same time, the enterprise intellectual property office was set up, which was responsible for the protection of the knowledge and production of Shuaikang products. Since the establishment of the department, the staff has been in Jiangsu, Jiangsu. Fujian, Shandong. There were 72 provinces in Guangdong and more than 370 people, and carried out anti-counterfeiting activities. A total of more than 4,500 range hoods and more than 80 infringing gas cookers and parts were obtained.
In 1999, Shuaikang Group also formulated a patent management method, and made specific provisions on patent transfer patent ownership patent protection and other aspects. At 1 o'clock, Shuaikang also hired two patent law questions and agents, thus effectively safeguarding the rights of the group's patents.
Without paying attention to patents, there has been no development of today's Shuaikang. After nearly 10 years of development, Shuaikang has become a large-scale enterprise group with an output value of more than 100 million yuan. At present, the Group has 14 production lines with an annual output of 1.2 million sets of electric hoods and 1 million sets of gas appliances. The production capacity of 10,000 sets of kitchen and toilet equipment and central air-conditioning and 100,000 household air conditioners. Sin Bai Xu Wanjia oil smoke, Shuaikang Ma has long been familiar to consumers. But Shuaikang stressed that without paying attention to patent work, there is no Shuaikang today.
As a patent enterprise in Zhejiang Province, Shuaikang Group always operates patents as commodities. It can be said that Shuaikang has made great achievements in intellectual property work. The Shuaikang people have the following factors in their performance.
It is the attention of the leaders of Shuaikang Group. Since the establishment of Shuaikang, the company's leaders have attached great importance to intellectual property rights, blatantly applied for patents, and vigorously cultivated the Shuaikang trademark to the infringing industry, which has effectively strengthened patent protection.
A special organization was established. In 1997, Shuaikang established the Intellectual Property Protection Office to make the series of intellectual property work more effective.
It is bungee seeking support from patent offices.
Shuaikang has worked with Ningbo Patent Office. The patent offices of Zhejiang Patent Office Beijing Jinzhiqiao Patent Office signed a contract for intellectual property legal counsel, hired them to conduct business guidance for Shuaikang Company, and represented Shuaikang’s patent application patent litigation, which made the Shuaikang Group’s intellectual property rights better. The perfect guarantee for China's Siemens home appliance replacement heads announced that its Chinese regional heads have changed. Mr. Roland Galk will succeed Mr. Beaufort as the new President of Siemens China.
From December to April 2002, he served as the regional president of Siemens Home Appliances China.
During this period, Siemens has become the most successful year in China's home appliance market in recent years, and its companies in China have all made profits. Due to his outstanding performance in the Chinese market, Mr. Bofang will be the president of Boxi Home Appliances in the US market. The United States is the focus of the Bosi Home Appliances Group's global strategy in addition to its home appliances.
For the new president, Mr. Galke, China is no stranger. In 995, when Siemens Home Appliances entered the Chinese market, as the general sales manager of the China region, Gailke opened up the market in China for five years and successfully established a comprehensive sales network in China. Since then, he has been responsible for the sales of Siemens home appliances in the South Asian market. Mr. Galker is confident that he will be the first head of Siemens Home Appliances in China and hopes to ensure the continued growth of Siemens home appliances in China. Mr. Galke said that with the comprehensive rollout of Siemens China's China strategy, its investment in China will also expand and expand. Xizi’s ultimate investment goal in China is to make China the most important production and product development base in the Asia-Pacific region. The factory in China will be the largest except Germany. Zhigang bid farewell to the small island era Shanghai Hitachi home appliances for the first time, the pioneers and pilots of the Hitachi home appliance market in Japan, will soon step down and return to China. The reporter learned from Shanghai Yuli Household Appliances Co., Ltd. that on May 31, the founder of the company, who was in charge of Hitachi’s white-haired business for eight years, will officially retire and return to China. Now the deputy general manager Yan Zuohong will take over as general manager. .
This is the second time that the famous multinational home appliance giant has re-elected in China after the chairman of the Korea Star China Headquarters. Despite the frequent changes in the household appliance industry, it is the first time for Shanghai Hitachi, which has an 8-year history.
That is to say, the management transformation is localized and young. Among the 40 middle-level leaders of the company, China has accounted for 70, and the youngest minister is only 32 years old. The incoming Yanzuo Hiroshi is 55 years old, which is also a very young general manager for Japanese-funded companies. Iwasa Hiroshi graduated from Kyoto University and worked in the Hitachi Home Electric Division Business Unit Business Unit, the Ministry of Industry and Hitachi Home Appliances Group, and has more than 30 years of experience in home appliance planning and sales. In 2001, Iwata was sent to Shanghai Hitachi as a deputy general manager by Hitachi, and he personally served as a training instructor for Hitachi sales staff.
After Kojima’s resignation on May 31 this year, Yanzo will be the general manager of Shanghai Hitachi from now on. For Yan Zuo, he is facing a new market new company, and will also shoulder the heavy responsibility of leading Hitachi home appliances to open a new era in China. Huwen
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