With the "Internet spirit" becoming more and more popular, the cross-border cooperation between the traditional furniture industry and the Internet platform has become a normal state of innovation. As one of the ways of “micro-investmentâ€, crowdfunding allows ordinary people to purchase expensive products with a small amount of capital, or directly participate in the investment of products. In recent years, this large-scale, small-scale, convenient and fast investment method has been greatly developed in the trend of the Internet, and the crowdfunding mode of all walks of life has flourished.
In March of this year, two large domestic furniture chain groups and a crowdfunding platform held a press conference for the first crowdfunding project in China's home furnishing industry, indicating that three crowdfunding projects will be launched in the future. Imagine that you only need to invest 5,000 yuan, you can not only buy the favorite products at a price lower than the retail price of 30%, even if you do not buy furniture products, you can get 800-2000 after the end of the two-month crowdfunding period. The income of the yuan, such as "lying" and making money, is undoubtedly a huge attraction for consumers.
Up to now, the total fundraising amount of crowdfunding has exceeded 200 million. In 2014, the fundraising amount accounted for 60% of the entire industry. It is currently the largest equity crowdfunding platform in China, and its leading position in the industry is obvious. This cross-border cooperation has completely overturned the impression that the public initially had only hardware, and it has become a tasteful and innovative lifestyle.
Furniture products have always been criticized for their wide variety of materials and brand variations. Because the actual value of the products is "incomprehensible," consumers will always feel "not practical" when purchasing furniture. This crowdfunding project is aimed at this consumer pain point. Try to use the Internet's thinking, relying on years of brand, marketing, and channel resources to help consumers dispel this "not practical" feeling, and "want to buy and can't afford", through the collective strength, from the brand manufacturers Get the biggest discount. Because the demand for gathering is a strong party in such a game, in the face of many furniture brand-name enterprises, this kind of crowdfunding method can let furniture brands produce furniture products with good quality, excellent quality and extremely low price.
Behind the crowdfunding, the two major furniture giants will pay: using rich industry resources and efficient brand resource integration capabilities to build crowdfunding projects; using the information superiority of the national ERP system, through the price trends of national storefront household products, In the retail situation, get the consumer's consumption dynamics and demand, and find out the crowdfunding projects that consumers need most. This crowdfunding model will "force" dealers to improve efficiency and adapt to new challenges. At the same time, the entire furniture industry will be more dynamic and vital. This new model connects the three aspects of consumers, furniture brands and home circulation platforms, and achieves a win-win situation among the three parties. As the first crowdfunding project in China's furniture circulation industry, its combination of online and offline also makes people see the successful use of Internet thinking in furniture companies.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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