Mahogany furniture has been at the bottom of the bar

In the past year, the domestic mahogany furniture market has been in a sluggish state. Since the second half of last year, the demand for mahogany furniture has begun to weaken, and “redwood furniture price reduction” has quietly appeared in the market. For consumers, is mahogany furniture really cheap? Is it really appropriate to buy mahogany furniture now? Industry insiders say that “bottom-hunting” is at the time, the current mahogany market is indeed at the “bottom”; but the price of mahogany furniture is affected by multiple relationships. Investment in mahogany products should also be taken a long way.

Market visits to the market, no clear sales

Recently, the reporter visited the mahogany area of ​​a store in Beijing. The reporter saw that more than a dozen brands in the region, "Yuxiang Redwood", "Tingmei Redwood", "Yunlonghai", "Hong Dingge" and Other brand stores did not open. In many mahogany stores, when the reporter asks about the product price, the salesperson's quotation is often lower than the label price. In the "Jinqiyuan Redwood" store, the salesperson pointed to a Dahongjiao Duobao Pavilion with a price of 70,000 yuan and told reporters that it can now be sold for 35,000 yuan. He said: "Now the market is not good, the quotation is very real, can be sold and sold."

Previously, the reporter had visited the mahogany furniture area of ​​a certain store. Although it is the peak season of consumption, but unlike other sales areas in the surrounding area, the mahogany furniture area is deserted. The reporter saw that many furniture stores have closed their doors and have not opened. Although some brands still have the threshold, the store has basically been emptied. The reporter walked into a store, and the owner told the reporter: "Since the second half of last year, the business was not good. The situation in the first half of this year has not improved. Many merchants around the city feel that the rent is expensive. They have chosen to move out. The rest is also in the situation. If you still don't sell the goods, you can only withdraw the money if you don't come back."

Market analysis of mahogany furniture prices have bottomed out

Since the second half of last year, mahogany furniture has seen a "price cut." Some insiders told reporters that starting from July and August 2014, the mahogany furniture market “suddenly sold”, until the end of 2014, mahogany furniture began to appear “price reduction”. From the National Redwood Products Market Prosperity Index released by the China Redwood Committee, it can be seen that since May 2014, the index has been falling all the way. In April 2015, the value was 96.0, down 22.4% year-on-year and 5.9% lower than the previous month. The index continued to fall. In April, the new order index for the mahogany industry was 85, down 14.5% year-on-year and 6% quarter-on-quarter. The production volume index was 84, down 12.7% year-on-year and down 11% from the previous month. The decline of the two important sub-indices reflects the weak market demand in the industry. The production volume and orders of the enterprises have experienced a large decline year-on-year and the chain ratio, and the market continues to bear large downward pressure.

The direct reason for the price reduction of mahogany furniture comes from the price reduction of mahogany materials. According to industry insiders, since the second half of last year, the prices of mahogany raw materials and furniture have dropped significantly. For example, compared with 2013, Burmese rosewood has fallen by at least 50%; Daye rosewood has reached more than 300,000 yuan per ton at the top of the price in 2012, and now it can be bought at 70,000 yuan per ton; Laos Red in 2013 The sour branch can be bought for more than 200,000 yuan per ton. Now it can be traded at 134,000 yuan. Once it was 1.2 million yuan per ton, the lobular rosewood can now be bought for 800,000 yuan.

There are also superpositions of various factors. In 2013, the newly revised “CITES Convention” was introduced, and materials such as Sian Dalbergia (Laos) were trade-restricted, which drove up the price of materials and brought the sales of mahogany furniture. Early-overdraft consumption has caused the downturn in mahogany furniture in the second half of 2014. Coupled with the downturn in the housing market, the slowdown in overall economic development and the “anti-corruption” trend, the mahogany market has been affected multiple times.

Some insiders said that under the market downturn, which business is not good. Consumers often have the mentality of “buy high and not buy low”, and the price cut of furniture has deepened this consumer psychology. In fact, brand mahogany furniture has been “priceless”, and many brands have abandoned the strategy of attracting consumers at low prices, and instead focus on collection-grade boutique furniture to find more high-end consumer groups. For consumers, it is time to buy furniture now.

How can I pay attention to the purchase?

To "bottom", or to choose materials that are generally recognized by the market, such as red rosewood, lobular rosewood. The furniture of these materials has been tested for hundreds of years, and it is indeed the best material, and the market recognition rate and value recognition rate are relatively high, and the appreciation value is favored. When buying, be sure to buy "genuine", some similar "new materials", such as similar dimpled Dalbergia, although it is also a kind of red rosewood, but the value is far from the red rosewood.

For consumers with rigid demand, the value of “bottom-hunting” is that the current market conditions are generally deserted. Most furniture is close to the material cost price, even lower than the cost price of the material. The purchase of furniture is cheap and can reduce the budget. In addition, the value of fine furniture is slowly becoming prominent. The mahogany furniture with excellent quality and beautiful appearance will enter a steady upward channel. If you do not want to “hand over the price difference” and value the appreciation potential in the coming decades, Or choose high-end high-grade furniture as well.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().