Third, the use of packaging materials and the overall expression
Packaging design is first of all an art of materials. Packaging materials include natural materials and artificial materials. The vastness of nature provides us with endless, complex materials. From natural materials such as rough wood, rattan and bamboo, artificial fine materials such as metal and glass have their own beauty. Artificial fine materials such as metal and glass are matched with natural coarse materials such as rough wood, rattan, and bamboo. Metals such as glass reflect the precision and regularity of artificial materials, and natural materials such as bamboo, wood and rattan Shows people's hand-made traces, conveys a kind of humanized things, and enables people and nature to achieve better integration. For example: a pair of glass bottle packaging with a transparent texture and exquisite bottle label printing. Please note that the clever design idea of ​​this bottle stopper is neither a cork stopper produced by machining, nor is it a common plastic or metal cap. Instead, it uses a wooden stopper that looks as if it was hand-cut. With linen and hanging beautiful pendants, this simple and exquisite combination of contrasts allows us to really feel the romantic complex of returning to nature. It conveys the breath of nature and brings people and people together. Natural distance. Therefore, the packaging design combining natural materials and artificial materials reflects clever borrowing contrasts and material collocations. It will be rough and delicate, precise and extensive, and can reflect a texture contrast in a specific environment, through different materials. The visual contrast allows viewers to appreciate the details of different materials. This is the art of materials. To truly represent the art of materials, it is up to the designer to carefully manage the packaging design process.
Humans began to discover the expressiveness of materials. In its rich form, materials inject a never-ending stimulant into human artistic creation. Packaging materials have become a language for design expression and become a designer for packaging. The design of the most direct conceptual medium, and the beauty of the packaging material is not specific, but the use of different materials will have different temperament.
The use of some hard materials gives more room for the beauty of materials. For example, the packaging of ordinary items such as food, dried flowers, soaps, solitaire, cigars, etc., is packed into the boxes of the original wooden land, with exquisite floral ornaments and exquisite buckles, so that the packaging is not ordinary, and even a noble one is filled. Breath. The rustic materials, if carefully crafted and carefully decorated when used, can be completely reborn to show a new look and a different kind of temperament. Another example is the packaging design of red wine bottles. It is most appropriate to put red wine bottles on finely woven ropes in boxes of original wooden shapes. It presents an idyllic and simple scene. Fascinated. The clever use of these comprehensive materials not only expands the designer's creative tactics, but with the continuous development of packaging art, designers continue to explore the application of new materials in the design, but also increase the expression of material beauty. At the same time, the contrast between hard materials and soft materials makes it easier for people to connect natural complexes and social complexes to achieve spiritual satisfaction and enjoyment.
In the actual design, we can find many materials that are suitable for performance characteristics. Only by fully exploring the internal beauty of the material and the beauty of the applied materials in the design can we give full play to its use value. Packaging is actually the overall expression of the material. It depends on the concept of the designer and the style of the material. In particular, the handling of the material itself is a particularly important part of the overall expression of the material. Only through training, designers can break away from the original level of creation and use professional insights and standards to organize and combine the experiences of abstract, fragmentary, complex, and unsystematic knowledge about the United States according to their own needs. Perfect to apply.
The aesthetic properties of the physical attributes of different materials reveal the unique personality and connotation of the material from the visual or tactile language of color, texture, texture, etc. The use of different materials presents a diversified pursuit. It provides designers with The vast creative space, so that the design works show a rich aesthetic appearance. The design should be based on the specific requirements of specific goods, the type of style of reasonable and purposeful design, the use of material language to express the characteristics of the goods and the beauty of the packaging.
As material technology continues to advance today, we have the opportunity to apply contemporary new products and materials to packaging design. More attention is paid to the natural beauty of the material and the performance of the excavated material. The material is materialized in the packaging design, and the aesthetic characteristics of the material are developed, ultimately conveying the designer's thoughts. This is the goal of packaging pursuit.
(Author: Chen Weimin, Institute of Fine Arts, Hubei Xiangfan University)
China Packaging