Abstract: In today's social economic wave, commodity circulation is rapid and the elimination rate is extremely fast. For products to succeed in marketing, it is not enough to rely solely on the superiority of the product itself. As a traditional product, in the packaging design Clever use of traditional art, combined with modern science and technology, into the form of modern design, so that the use of the value of traditional art has been a new sublimation, so that commodity packaging has a strong sense of the times and the sense of nationality, full of personality characteristics of the brand It has a positive effect on the circulation and sales of commodities.
Keywords: Chinese traditional products; modern packaging design; perfect combination
1 Definition of traditional and traditional products
“Traditional†mainly refers to the traditional culture of mankind. Traditional culture is the result of human civilization accumulated in various aspects such as production and life in the long historical period of mankind. It is also the result of the existing human wisdom. It is the foundation for future generations to inherit and develop their knowledge and skills."
Different regions or countries have different traditional cultures. For example, the traditional culture in the coastal areas and the traditional culture in the inland areas cannot be exactly the same, and there will be even greater differences. The traditional cultures of the East and West, the South and the North will also have a greater difference.
There will also be cultural differences between different eras. The new culture that has evolved or emerged on the basis of inheriting the predecessors has become a new tradition over time. Take the evolution of the Chinese language as an example. Compared with hieroglyphs, Jin Wen and Shi Guwen were new words that were generated on the basis of inherited hieroglyphs. However, relative to Daxie and Xiao Biao, they were Has become a traditional text form. By analogy, Lishu and Shushu were also popular new writing forms in the Han and Tang dynasties. However, for modern times, they have also become part of traditional forms of writing. They are one of the main contents of traditional Chinese culture. .
Different nationalities or ethnic groups also have different traditional cultures. This can be seen from the different costumes of different nationalities in our country and the traditional culture of marriage and funerals.
The most important point is that excellent traditional culture is the lifeline of a nation. China is an ancient civilized country with a history of 6,000 years. In that long history, the Chinese nation has accumulated excellent traditional cultural heritage that is both thick and broad, and profound, and is an inexhaustible cultural treasure for our descendants. We can only inherit and carry forward the excellent traditional culture of the Chinese nation, and at the same time, we must absorb the nutrition and essence of foreign culture so that we can stand on our own for the world's people.
"Traditional products" is also an important part of traditional culture. It mainly refers to local characteristics (such as Wuxi clay figurines, oil gluten and sauce ribs and other foods; Suzhou pine nuts sugar, brine sweat dried bean curd food, Suzhou embroidery, sandalwood fan crafts, etc.; party flag hemp cake, radish; Yixing teapots, salted ducks and ducks in Nanjing; Xuan paper and ink in Anhui, and kites in Weifang, Shandong; kites in Weifang, Shandong Province, etc.), ethnic characteristics (such as halal foods for ethnic groups, Tibetan waist knives, buttered tea, etc.; Guangxi Zhuang people's hydrangea crafts; Guizhou batik and wood carving mask crafts, etc.), Times features (having a long history such as Zhenjiang's vinegar, Danyang's sealed vats, Zhangzhou's Laojiao wine, Guizhou's Maotai, Lanling wine, Dukang wine, etc. Of course, local characteristics and times are generally closely linked. Products that are not available in other places, ethnic groups, or in different eras.
Knowing the definition of "tradition" and "traditional products", we must give the connotation of traditional product spirit from "tradition".
Therefore, traditional product packaging in the design of creativity, should be a variety of ways or methods to fully reflect the characteristics of traditional products, use packaging to more fully convey the geographical, national and timely information, reflect the packaging of cultural connotation and artistic conception. Conversely, the packaging of traditional products will certainly reflect the traditional cultural information of the products and products, which reflects the traditional style.
(to be continued)