Talk about packaging design industry and market incubation (1)

Recently, we have been considering how to solve the problem of the commercialization and industrialization of packaging design. That is, how to realize the scale expansion of packaging design under the premise of maintaining originality. This is easily reminiscent of the confusion of William Morris, a famous figure in the British New Design Movement more than 100 years ago. In order to oppose industrialization and give consideration to the beauty and practicality of design, Morris designed a series of patterned carpets. However, without the intervention of industrial means, the cost of these design products is often too high, but it has caused the general public to lose the opportunity to enjoy. Design and the market are not. This is not the original intention of our designers. The gap between China's packaging design and foreign countries is very large. A lot of packaging customers can get good packaging designers, packaging design a good product, but often because of the poor level of packaging and printing can not do, or reduce the level, or die. This is a problem that has nothing to do with packaging design. This requires further marketization to solve at least alleviate this problem. Whoever has a good quality and who has a low cost will use it. As time passes, the situation will naturally change. Therefore, the market is a guarantee for improving quality. As a result, a research project of “the development of the packaging design industry and the market incubation” emerged in my mind.

First, the industry concept and market view of packaging design

1. Whether packaging design needs industrialization

What is the most valuable product? The wealth of the Coca-Cola company may be created by half the packaging of this product, because Coca-Cola packaging design has now become the most valuable asset of this product. The value of the Coca-Cola product itself may be of such a magnitude, but the wealth of Coca-Cola's wealth created by these products from product packaging and advertising design is very large. Now that the society is full of commodities, there are packaging everywhere. Is there any landmark? Is there anything left to stay? All are bought and thrown, and some are left unchanged for years. What is the most valuable thing? The time of the Han dynasty was a terracotta pot. By the time of the Tang dynasty, if you did not create your Tang Sancai but imitated the terracotta pots of the Han dynasty, it was definitely worthless. By the Qing dynasty, it was the porcelain value. You did not produce porcelain but did imitate Tang Sancai. It was not worth the money. Now that we have reached the 21st century, what kind of products should we pack with current materials under the current scientific and technological means?

From a packaging perspective, each project is commercial but also individual. This can at least explain that packaging design can still reflect individuality in the industrialized environment, but this personality is to reflect the personality in line with the requirements of the market. Because of market restrictions, the scope of packaging design has become narrow. It is because everyone understands the difficulty of creating personalities under such a narrow premise, so once you have something good, you will be more eye-catching.

Nicholas Pefsner, a prominent British artist, once stated the contradiction between design aesthetics and practicality. He said that packaging designers should accept social responsibility, packaging and packaging design will become a service, packaging and packaging design and daily necessities must not only meet the packaging designer's aesthetic desire, but also to achieve practical purposes. Packaging designers and artists are not. They were out of the public as early as the 19th century. However, packaging designers are still eager to restore the public's possible approval.

Today, practical and elegant packaging designs serve our lives and integrate into our products. On the one hand, we can allow more ordinary people to enjoy packaging designs. On the other hand, we are still struggling to maintain the industrialization environment. The original color packaging design adds a hardship and is a halo.

How to ensure the originality of packaging design work, but also reduce the cost of sales or purchase prices, is a problem faced by packaging designers, and it should also represent the bottleneck that the overall industry needs to break through.

2. Packaging design is an important service industry in the information age

Packaging design is the source of the "packaging" industry, and it is a creative, intelligent professional that requires information communication and technology exchange. Packaging design is one of the fastest growing service industries in the 20th century. It is a barometer of economic development. The economic development level of a country can be reflected in the packaging design level of this country. The packaging design directly serves the economic construction. The economic development in turn promotes the development of the packaging design. The packaging design education is almost the only way for the society to cultivate the packaging design talents and the citizens packaging design quality. The high level of economic development brings a high level of packaging design. The high level of packaging design also promotes the leap forward of the human material and spiritual life to a higher level. In the contemporary economic development, the decisive role of material and technical resources is conceding to intelligent resources characterized by packaging design innovation. She is a strategic industry and discipline. One of the conditions for the development of a modern economy is that schools at all levels generally implement effective packaging design education. This has been demonstrated by many experts and scholars since the 19th century:

Luo Bote Hayes, a renowned Harvard University professor, even asserted: "After fifteen years ago, companies relied on price competition. Today, they rely on quality competition. They will rely on packaging design competition tomorrow." Today, Robert Hoyce's prediction, Has become the 21st century is the reality of packaging design century. Robbert Hayes has profoundly revealed the strategic changes in today's world economic competition conditions and has taken a role in designing social development in the 21st century. Since the beginning of the 1950s, the number of tertiary industries in the United States, including the design industry, including commerce and service industries, has surpassed that of the primary industry and secondary industries. Many categories related to design have begun to break down the barriers of industry and region, form a socialized, large-scale, intensified, collectivized and even transnationalized, globalized pattern, and become a new growth point and an important pillar of economic development. Design services The industry provided employment opportunities for more than 200,000 people in the United States.

(to be continued)