Design of Print Advertisements (3)

Third, mail delivery

China's current postal advertising mainly includes advertising letters, advertising flyers, product samples, company profiles, and product brochures.
Creative creative color creative

★ Color Basics ★ Cool and Warm Contrast ★ Complementary Color Contrast ★ Simultaneous Contrast ★ Color Contrast ★ Area Contrast ★ Color Harmony and Change ★ Color Impression Theory ★ Shape & Color ★ Color Space Effects (1), (2)
★ Color Expression Theory - Graphic elements in yellow, red, blue, green, orange, and purple advertising layouts, mainly including trademarks and illustrations. The trademark is the direct communication of the image of the product, and is also the basis for the registration of the commodity. It is the birth of the commodity. Advertising illustrations are the most important graphic elements of advertising design and play an important role in accelerating the dissemination of advertising information. Advertising illustrations can not only pay attention to the artistic beauty of the screen, but more importantly, they must establish the image of the commodity, convey the information of the commodity, pay attention to the advertising effect, and promote the sales of the commodity.

The role of advertising illustrations

Thematic advertisements that convey advertisements show the characteristics of the goods through illustrations, show the readers the focus of the advertisements, and convey the theme of the advertisements. The theme of advertising is an abstract concept. To make it easy for the reader to understand and accept, the abstract concept must be visualized and embodied through illustrations. A car advertisement whose theme is smooth and comfortable. How to convey this abstract theme to readers? Thus, the advertising designer conceived on the basis of this theme, using a realistic approach to represent the image of a cigarette leaving a long soot without burning, symbolizing the smooth and comfortable car, indicating the quality and performance of the car. This illustration is relatively successful through a clear, concrete image, to convey the theme of advertising to readers, to build a special image among consumers, to attract people to choose the product in a number of brands of cars.

Attract the attention of readers The advertisement illustrations use shapes, black-and-white, size, actuality, and color to stimulate the reader's senses and attract attention.
Basic requirements for advertising illustration design

Advertising illustration should have simple and simple visual effects

Advertising illustrations must be creative, lively and interesting

Advertising illustrations must have targeted advertising The illustrations are targeted at different consumers. If you want to make everyone accept your advertising, it is futile. Only by selecting the advertising objects based on the content of the products and designing targeted illustrations for the needs of the advertising objects can there be a possibility of success.

Advertising artwork must meet the advertising theme

Advertising illustration should have credibility

The design of advertising graphic elements (2) ★

Performance of advertising illustrations

The illustrations of the photographic means are realistic, intuitive, and credible.

The illustrations of the painting means show more visually attractive and artistic effects.

Computer synthesized advertising illustrations. Make the picture more vivid.
Presentation of advertising illustrations

A concrete illustration

The bureaucratic illustrations are concrete illustrations of the image, depicting specific advertising content in an emotional manner. Being able to faithfully realize the use of performance goods and commodities has a sense of realism, enables readers to fully understand the subject of advertisements through specific images, and arouses emotional resonance.

Second, abstract illustration

Abstract illustrations are illustrations of advertising content in a non-realistic, abstract, visual language. Simple and abstract abstract graphics, matched with vivid colors, have a strong visual effect.

The simplistic graphic: Using a rational induction method, the natural image is summarized, refined, and simplified, all concrete things are abandoned, and abstract shapes are formed across the boundaries of the concrete image.

Geometry: From a pure point, line, or surface to form a geometric figure, or in accordance with the rules of beauty, live in strict mathematical logic to form an abstract figure.

Occasional graphics: Occasional graphics are accidental effects or graphics that result from changes in color mixing. When using it, you should pay attention to the combination with the content.
Three, cartoon illustration

With a relaxed, humorous or anthropomorphic approach to the cartoon image of the fun exaggeration. This kind of humorous and funny expression can increase the intimacy, make readers have interest in reading and attract them to watch the advertisement screen.

The design of advertising graphic elements (3) ★

Advertising illustrations

Realistic expression methods use realistic means to express the real appearance of the product or the true circumstances of the use of the product, allowing the reader to obtain real feelings, arouse their psychological resonance, and urge them to take purchase actions.

The exaggerated expression of the performance of the product through the appearance or nature of the appropriate exaggerated performance, followed by attention. At the same time, it can more clearly emphasize the characteristics of the product that is brought to consumers.

Contrasting performance techniques use physical size contrast, black and white contrast, and color contrast to create a strong visual effect.
The metaphor's performance means organically links people's familiarity with the main ideas that the advertisement expresses, and enables the reader to generate associations and realize the implication contained therein.

The lyrical expression technique uses beautiful, poetic pictures to express the theme of advertising. To create a mood or atmosphere that allows readers to have room for association and emotional resonance to achieve the purpose of advertising and promoting sales.

The suspenseful expression technique makes use of people's curiosity and uses unique ideas and expressions to surprise readers and create suspense, which in turn attracts them to watch advertising content.

The expression technique of comics uses comics to express the theme of advertising. With continuous pictures and lively and interesting storylines, the reader's interest is aroused.

Recommended Performance Techniques In order to enhance the persuasiveness of advertisements, celebrities or users are often recommended to use products, often with unexpected results.
Classification of advertising illustrations

Types of illustrations of the performance of goods. Illustrations of advertising The representation of goods, usually using realistic techniques, coupled with advertising texts, will enable readers to have an intuitive understanding of the goods, leaving a more profound impression. Because the real appearance of the product can be directly seen through illustrations, it can arouse the interest of consumers.

The type of illustration that expresses the product's locality uses close-up techniques to express the attractiveness of the product and emphasizes that using it will bring benefits to people.

The type of illustrations that are used to represent the product is simply a representation of the product itself, and the effect is not the same as putting the product in an environment that is ready to use. The latter tends to attract readers more. Because to treat a product, people have a mental state that they hope to identify the quality of the product by trying.

An illustration showing the type of product being used. A product can only leave a limited impression on the reader when it is still. If the product is being used, the reader can feel through the illustration how convenient and profitable the product can be.