Using overhead roads packed as goods

It seems that the packaging of open goods for packaging is simple, but it actually contains a deep knowledge. Therefore, in order to make better use of the overhead of packaging as a commodity, we should also pay attention to the following aspects:

1 It should be noted that the use of trademarks in the packaging of goods can be said to be the largest and best carrier of trademarks, and many savvy businesses have taken a fancy to this point, making full use of the carrier of the packaging of goods and promoting their own products in a grand manner. Trademarks have effectively promoted competition. As everyone is familiar with the “Master Kong” brand instant noodles, the reason why it can be a hit, and quickly occupied the market, generally favored by the vast number of consumers, I am afraid that it is on the packaging of the eye-catching “Master Kong” trademark has played a huge publicity effect is divided Not open.

2 Care should be taken to avoid the blind pursuit of gorgeous packaging. As the saying goes, Buddhas rely on gold and people rely on clothing. Packaging plays a crucial role in the promotion of goods. This has long been the consensus of many businesses. The same goods, but the packaging is different, even if the package is pretty expensive price is slightly more expensive, most consumers are still willing to give a generous gift, reason is actually very simple, love the heart of the United States, everyone has it! However, some manufacturers out of reality, one-sided pursuit of luxury For example, the packaging cost of some products is higher than the product itself, causing some consumers to lose their desire to purchase.

In order to achieve the purpose of promotion, some companies use insulation cups, lunch boxes, and rice cookers as packaging materials for their products. Of course, the vast majority of purchasers are “public” and they are all “without the meaning of acid "The purpose; Some fake and shoddy products, often with a beautiful outer packaging, deceive consumers and make people deceived. Therefore, the packaging of a product should be compatible with the product itself. Consumers must ultimately use the product itself. They want to buy genuine goods instead of “extraordinary things,” and they have a false name. package.

3 Packaging should pay attention to different levels of consumer El flavor Due to different countries, people's career, interests, aesthetics, lifestyle and experience are not the same, so they have different requirements for the packaging of goods . For example, Americans like something new. Their products must be constantly refurbished. Even if it is not a new product, the packaging is often replaced. And our country is different. A large part of people, especially older people, have a very nostalgic mood and like to use something they are accustomed to. Therefore, they have new products and they also use original packaging, and they say that they are old brands. Otherwise it will be difficult to sell. Some savvy businessmen are keen to find that as long as the goods are "old-fashioned" packaging, there is a good chance of getting rich. For example, some entrepreneurs in Shanghai at the time of the centenary of Mao Zedong's birthday had timely launched the "Celebration of Mao Zedong's birthday, a plaque for the 100th Anniversary of Fou Lian" and were accompanied by old-fashioned packaging. Sure enough, this watch, full of rich nostalgia, is selling well.

In addition, children like interesting, inspiring, fairy-tale goods packaging, colors and patterns are also emphasised on the bright and lively; young people like to compare the trendy, romantic and full of sense of the times and enterprising commodity packaging; and middle-aged People like stable, practical and humane product packaging.

4 should pay attention to the use of clever packaging of goods in a variety of forms, how can we correctly use the packaging technology, open the best-selling door? Some businesses will be "smartly" make a fuss, they use reasonable and exquisite packaging for consumer demand, And it was a success. For example, some of Shenyang's operations in the vegetable market have found that when customers come to buy food, they always like to select carefully, which is time-consuming and laborious. It can be bought for a while, and the fork can't be eaten, resulting in waste. So they launched a small package of fine dishes in due course, and the result was very popular with consumers. As the pace of life is getting faster and faster, shopping is more convenient and faster.

Small packages are easy to buy and carry, and they are mostly metered by standardized measures, which saves time and reduces housework. Japan has a kind of fast food soup. The packaging is designed as a foldable waxed paper cup with a handle next to the cup. When eating, it is only necessary to tear off the edge of the upper seal, remove the small plastic spoon, and then open the hexagonal paper cup. After filling the boiling water, it is a delicious and delicious snack. This novel and unique packaging is deeply loved by consumers. A seasoning produced in Italy is packaged in injection-molded bright red “Lantern peppers”, and the emerald green “chili shank” cover can be opened. This eye-catching, stylish packaging is very stimulating for people's appetite and opens up the market. Export packaging should pay attention to avoid the "minefield" in color.

Different nations, religions, and political beliefs in the world are different in their love of color and taboos. This is caused by many factors, such as customs, languages, cultures, history, and society. This should be especially noticed in the use of color in commodity packaging. For example, after a group of wool sweaters were exported to Iraq, they were returned. The reason is that the sweater is blue, and the packaging is olive green, because the Iraqi people regard the green as Islam, the merchandise is the olive green that prohibits the use of the national flag, and the blue is considered unlucky. An oil company in the United States learned that Indians like bright colors such as red and yellow, and they also adore monkeys. Therefore, they have printed red, blue, and other colorful monkeys on petroleum packaging containers sold in India. Unexpected sales effect. â—†

Reprinted from: Packaging World