Innovation is the soul of the industry and enterprises. The innovation of packaging and processing enterprises penetrates in many aspects, including packaging materials, packaging technology innovation, management innovation and so on. With the further development of China's mechanization level, coupled with the enhancement of innovation in packaging machinery industry enterprises and the continuous investment in technology research and development, China's packaging machinery will definitely find its place in the future international market.
Innovative packaging starts with the innovation of packaging materials
Innovative packaging refers to the packaging of enterprise products, try not to imitate, do not resemble other packaging, but use new materials, new processes, new patterns, new shapes to give consumers a refreshing feeling. For example, in recent years, some companies at home and abroad have adopted "composite packaging" for food. For people's unused food, this packaging can automatically compound. This novel packaging can not only reduce the time for consumers to wrap up unused food, but also ensure food hygiene. Therefore, when this kind of packaged food is put on the market, it is very popular with consumers.
Now that the market is developing rapidly and the competition is fierce, innovative packaging plays an important role in the development and branding of new products in the global beverage market. As manufacturers and markets pay more attention to product development to cater to the preferences of consumers everywhere, the liquor market situation has become more complex and competition has become fiercer. For every aspect of the supplier (from the manufacturer to the consumer), in compliance with the increasing regulations of the regulatory authorities, innovative packaging requirements meet the characteristics of many types of packaging and large changes. Therefore, understanding market dynamics is the key to maximizing future sales.
For long-term development, packaging companies need to respond to changes in consumers and regulations. However, this does not only mean that reducing costs and reducing weight are countermeasures, but also includes product types and product positioning to make product packaging adapt to more complex consumer needs. Finished product manufacturers and retailers have more clearly positioned their products, and in some cases, have created opportunities for the custom packaging industry.
The industry adjustment started in 2013, which shows a rational return of the industry. Over time, the development direction of wine packaging will be simplified, low cost, fashionable and simplified. The reason involved in fashion is that the emerging consumer groups are gradually post-80s and post-90s. Each era has its own characteristics. In the past, the living standards were not high in the 1960s and 1970s, so people and consumers longed for complex, thick and high-end packaging. Since 1980s and 1990s, the living standards have been relatively superior since childhood, and the appreciation level is relatively high Therefore, personalization, fashion and simplicity should be reflected in the packaging. At the same time, this also represents the mentality of young people, personality, fashion and simplicity.
Innovative packaging can start with innovations in packaging materials (such as the use of rigid plastics, flexible packaging materials, paper & cardboard, rigid metal and glass, etc.), color innovations, bottle innovations, and packaging box innovations, as well as emotional aspects. Through the integration of cultural elements, highlight the brand connotation. Integrating culture into the brand and displaying it on the terminal is an excellent way to show the brand's connotation and improve the brand's reputation. Therefore, the cultural elements are reflected in the packaging, and the product has a thick cultural heritage, and this product can withstand the chewing of time.
The innovation of packaging machinery starts with innovative technology
China has entered a stage of rapid development, and packaging machinery has endeavoured to open up the European and American international markets. To successfully enter the international market, on the one hand, it is related to the technical level of China's packaging machinery, and on the other hand, it is also related to the shape of the US packaging machinery market. As a highly developed liberalized market, the polarization of American packaging machinery manufacturers is obvious.
At present, the development of the world's advanced packaging machinery has shown a trend of integrating machine, electricity, gas, liquid, light, magnetism, and life. The production has become more efficient, energy-saving and recyclable products, high-tech practical and intelligent. As a trend, this should also be the mainstream development direction of China's packaging machinery industry.
Small and exquisite electronic products, represented by testing equipment and coding devices, are booming in the United States; general-purpose packaging machinery, mainly heat shrink packaging machines, wrapping machines and sealing machines, also account for a considerable proportion; filling Large-scale packaging machinery production lines mainly including machines, labeling machines and capping machines are basically no longer produced in the United States, and the market is almost entirely occupied by imported equipment, especially equipment produced by German and Italian manufacturers.
China's packaging machinery manufacturing level and industrial design level have been rapidly developed through imitation, introduction of technology and capital, and global procurement. Today, Chinese packaging machinery manufacturing enterprises can easily obtain some key components through global procurement, thereby rapidly improving the technical level and reliability of the equipment.
For some products with low technological content, many packaging machines currently produced in China can already meet the requirements of the US market, and are most likely to make breakthrough progress in the short term. But in the equipment such as automatic baler, labeling machine, sealing machine and manipulator, Chinese-made machinery cannot compete with German, Italian and Japanese products.
Through the improvement and optimization of technology, the localization of high-end packaging equipment is just around the corner, and through the continuous application and promotion of high and new technologies, the overall level of the industry will be armed and strengthened, and China will continue to move towards the direction of the world packaging center.
The packaging industry is facing a new round of structural adjustment
At present, some excellent domestic packaging machinery companies in Shanghai, Wenzhou, Guangzhou and other places are on the rise. They already have a perfect R & D team and management system. The emphasis on innovation makes the company continue to grow and develop, and the products have been recognized by foreign users.
Faced with the vast application market and the competitive pressure brought by foreign companies, there is still much to be improved in China's packaging machinery industry. At the moment when the industry is facing a new round of structural adjustment, technological upgrading, and product replacement, domestic companies need to strengthen their competitiveness by means of independent innovation and improving their own management.
Relevant experts suggest that China's packaging machinery industry can only promote the healthy development of China's packaging industry and market by replacing the traditional model of blind introduction and imitation with scientific and technological innovation, close to users, and independent research and development. At the moment when the industry is facing a new round of structural adjustments, technological upgrades, and product replacement, domestic companies need to develop enterprises and enhance competitiveness with a pragmatic attitude through independent innovation and in-depth digestion, with a view to becoming a giant in the packaging machinery industry.
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