In 2011, "Qin Wei Design" created the Honeydew Warm Pomelo Drinks for Suntory Company of Japan. This product marked a milestone by achieving the first-ever sales success for Shanghai winter beverages in the market and continued to maintain a leading position throughout the year. Since then, each annual release of the product series has consistently performed well at retail outlets.
The "Honey-scented" series is highly appreciated by consumers for its simple, clean, and straightforward design approach. The intricate design elements are subtly reflected in the product's visual details, making it both functional and visually appealing.
"Qin Wei Design" believes that everyday products should not be overly flashy. They need to be eye-catching but also easy on the eyes. It’s essential to build long-term consumer trust while balancing aesthetic appeal with purchase intent. The design must speak to the user without being overwhelming, creating a sense of familiarity and comfort.
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