During the "May 1st" holiday, it is not only real estate but also the home industry. The three-day small holiday is a key node in the home industry's marketing. The major home furnishing brands in Guangzhou are also unambiguous during the holidays. The continuous opening of new stores, the impact of new products, and the large discounts of rushing customers have made this "May 1" Golden Week a mess. The reporter visited and found that under the stimulation of the publicity of the home brand and the sharp discount, the holiday home market has also seen a slight increase, especially the opening of the new store has attracted many consumers to patronize.
The overall wardrobe is now open.
The biggest feeling of this "May 1" is that many brand home furnishing companies have issued a signal of expansion. In Guangzhou, new home stores opened almost every day during the three-day holiday. The reporter found that the fastest opening of the store is the overall wardrobe industry, such as Sophia, Europe, and Lai Ke are rushing to expand their sphere of influence during the "May 1" peak season.
On April 29th, on the first day of the “May 1st†holiday, Sophia’s store in Tianhe Zhengjia Square was renovated and opened. When the reporter came to the store in the morning, he found that the consumers had gathered outside the store to wait for the promotional offers of the new store, and the atmosphere was extremely warm.
On the same day, there was a new store opened with a new wardrobe. According to reports, on the 29th, Hao Laike opened two new stores in Guangzhou, one in Weizhou Jisheng Weibang, and the other in Wuzhou Decoration City. The reporter learned at the Jisheng Weibang Haolaike store that, similar to the Sophia Zhengjia store, the store is not a new station, but the original store in the store was moved to another location. But the same, the opening of the new store has also attracted a lot of consumers, and most of them are also coming to the opening of new stores. According to the responsible person of Hao Laike, in addition to the opening of the two new stores of “May 1stâ€, the brand will open a new store at the end of the month, and the area will be even larger.
Another big brand in the overall wardrobe industry, Ou Pai, is also unwilling to be lonely in the “May 1stâ€, and also occupying a larger market coverage by opening a store. On May 1st, the new store of the European Party at the top of the village was officially opened, covering an area of ​​more than 1,000 square meters. The opening ceremony is also crowded with people, and the new store's offers have attracted many new and old customers.
New store discounts are attractive
The opening of many home stores is like injecting stimulants into this year's "May 1" market. A series of discounts launched by newly opened stores has attracted a lot of consumers.
In the Sofia Zhengjia store, the reporter witnessed such a scene - there are many late customers who dispute with the store owner because of the discount. It is understood that the store has implemented a large discount for customers who have already placed orders before the festival. The top 8 consumers who arrive at the scene on April 29th can get an extra discount of 6.8 fold, and buy the wardrobe all day. Customers have a 7.3 fold discount. The customers who are in dispute are the consumers outside the top 8.
Similarly, the opening of the new store of Haolaike is also a substantial discount. If the opening of the business is over 3,000 yuan, it will be reduced by 968 yuan, and the part less than 3,000 yuan will also receive a discount of 7.8 percent. That is to say, if the consumer purchases a product of 5,000 yuan, it will first reduce 968 yuan, and the remaining 2,000 yuan will also get a discount of 7.8 percent. The total price only needs 3592 yuan. The European party also borrowed a new store to facilitate the promotion, the minimum reached 8.5 fold, and the buyer who has placed the order on the opening day has an additional 300 yuan reward.
The promotion of the new store has indeed achieved good results in the “May 1st†holiday. The reporters found that the three stores mentioned above had a larger discount, and many consumers reached a deal on the spot.
There are deals to make a deal
The new store is the way that the home brand hits the “May 1stâ€. In addition, there are many home brands that have not opened new stores. They are also selling in large numbers in various names. Factory direct supply is one of them. For example, during the May 1st period, the company launched the “May 1 President Signing Group Buying Conference†in conjunction with Dongpeng Ceramics, and the newly opened Huangshidian in Ouya also launched a three-day holiday. , return to the offer. The reporter learned from the merchants that these brands have achieved good results in the “May 1stâ€.
However, although the above-mentioned home brands have gained a lot in the “May 1stâ€, the market of the small holiday in Guangzhou is not “hotâ€. In fact, the law of "no concessions are not made" is still going on. During the “May 1st†period, there were no preferential measures, or the stores and brands with little incentives were generally deserted. On the first day of the journal holiday, during the visit of the Red Star Meikailong Pazhou Store, it was found that although the promotion season was high, the atmosphere of the store was still not warm, and the consumers coming and going were sparse. Some merchants on the market told reporters that the number of orders on the day was not as good as expected. "There is no feeling of peak season."
In the Tianhe, Panyu and other regions, some large-scale stores also have the phenomenon of “not busy in the peak seasonâ€, and there is not much increase in the flow of people compared to daily life. According to the business, unless it is a special product, otherwise the customers who are sparse to the store are mostly spectators.
Freestanding Plastic Toys,Clear Freestanding Plastic Toy,Outdoor Playground Swing Set,Outdoor Playground With Swings
Zhejiang Egoal Playground Equipment Co., Ltd. , https://www.trampolineparks.pl