This is the most critical point of cross-border entry into the closet . We know that every brand predator enters the closet and is managed by the original brand. And basically the first handle. Marketing is basically the same. However, it is not exactly the same. Just like Chinese medicine and western medicine, although the same disease can be cured, the method used is decided to be different. The manufacturers who cross the border to operate the closet wardrobes have used the original brand talents to a certain extent, which has given them a platform for many years of success in their own companies, and also a grave for their own brands.
Why is this conclusion? These big brands that cross the border. Which one is doing well? These companies are not bad money, whether they are listed companies or not, these companies are the industry leader in the original brand influence. Then why cross the border to operate the closet wardrobe will immediately become unacceptable? These problems are the problem of employing people.
First, the talents dug are stupid. The general manager of the business department who crosses the border, because he does not understand the wardrobe, this is what is often said, how the interlacing is like a mountain, the general manager who crosses the border has to dig the so-called "talent" in the industry because he does not understand the closet. . These "talents" are recommended by people who are familiar with them, so they have to put double quotes on "talents." Because the general manager who crosses the border is obsessed with the talents, blindly obeying the recommendations of the familiar people, and some of the so-called "talents" dug up are actually some groups that are very common in the industry.
After this kind of person came to the company, due to lack of experience, because of the lack of a deep understanding of the wardrobe industry, the work is very superficial, doing surface engineering, more is to take the doctrine, take the front wardrobe business Some of the information was modified to use some of the simple experience of the past. Due to the lack of a deep understanding of the industry, it can only be a simple copy of the company before, and does not know how to combine reality. Therefore, in the early stage of the wardrobe business, we must recruit really good talents. Otherwise, if the basic work in the early stage is not done well, the foundation will not be salvage, and the people coming over will be very passive.
Second, there is no standard without reunification. Due to the great need of talents in various positions in the early stage, the general manager who has crossed the border has to dig the wall for various positions in the wardrobe industry. However, due to the eagerness of employing people, it has become a cross-border to engage in wardrobes. All of the marketing divisions are from different brands. This hybrid combination is very troublesome. First of all, the communication between people is the need to run in. The new combination of personnel must take more than half a year to work.
Secondly, the hybrid group together, because the knowledge level and the way of dealing with the problem are not unified, resulting in a new wardrobe department has no unified standards, whether it is market planning, public relations media promotion, or product development, operating mechanism There is a world of difference. This different unity has a decisively different way of dealing with many problems. This combination brings more than just time barriers to the new business unit, more money, and the best opportunity to enter the industry!
Therefore, companies that cross the border to engage in the marketing of wardrobes must be cautious and cautious in the so-called talent selection.
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