Zhuo Frame Decoration Lin Wei: Designing from customer needs

Shanghai Zhuo Frame Decoration Design Co., Ltd. Lin Wei


Lin Wei , 2003 alone established Zhuo frame LINWEI design company began to embark on the road to entrepreneurship. In 2006, he convened a group of like-minded talents to join, and later established branches in Zhejiang and Jiangsu. From the original personal studio to the medium-sized decoration company with design, construction, supervision and processing, and hundreds of employees, Lin Wei also hopes to bring true human design and quality assurance to customers.

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Customized processing services


Lin Wei graduated from the first interior design major in East China in the late 1990s and graduated from the Department of Architecture of Fuzhou University. Interior design is the second extension of architectural design. It is the process of redesigning the building. When the architecture department was born, he was more comfortable in the planning of space than many designers who started painting.


In 2003, he founded the Zhuo Frame Design Shanghai Company. Lin Wei said that the goal at that time was to be able to support himself. In 2006, Suzhou and Hangzhou branches were established. In 2009, the company's personnel has reached 70 to 80 people. Until now, the number of employees has reached hundreds, and more than 2,000 orders have been received, serving more than 1,000 customers. This ranks among the more than 10,000 home improvement companies in Shanghai.

After the financial crisis in 2008, real estate regulation and control has been further tightened. At least 10% of small home improvement companies have closed down each year because of poor management. In the context of the arduous environment, Zhuo frame design is still developing steadily. This aspect is attributed to Lin Wei's simple and fashionable design positioning and precise control of customer needs. On the other hand, it is attributed to his franchise policy adopted in the company's management and management. Around 2007, Zhuo Frame merged with the construction management supervision company and also acquired a processing factory. Increasing the custom processing can not only save money for the owner, but also reduce the intermediate link furniture and other products by only one quarter of the market price, and also meet the needs of the customer's personalized order.


Design from customer needs

   Some netizens commented on Lin Wei’s design: "He does have some unique ideas, not subject to the original layout, and some arrangements are not just for decoration, but very reasonable." Lin Wei told the author bluntly From the beginning of the university, these designers have looked at the works of masters such as Liang Zhitian, Shi Nanqiao, and Tan Jingzhong. From the initial plagiarism and imitation, they gradually developed their own proprietary techniques. Lin Wei loves simplicity and has his own unique insights into simplicity.

The first time Lin Wei was also through his and his team's works, sometimes colored and bold, sometimes delicate and gentle, simple style without losing the sense of fashion and warmth. The most impressive thing is that the name of each piece of work is as warm and romantic as its design, "Jane Eyre", "Sunshine of Florence", "Freehand Waltz", "Socrates"...

Lin Wei does not like to follow suit. The decoration style of Shanghai is changing faster and faster. Among them, there are changes in customer psychology, from simple to pastoral, to American, to Mediterranean, and once again to simple Chinese, but Lin Wei pursues The most essential thing in space. “The owner may not be able to understand what we are saying, but we will really give him the best thing for him based on the owner’s own conditions, his own cultural background and his own growth process. This is what we call humanity. Careful design.” Communication with the owner, Lin Wei does not stay on the surface of the decoration, he is more willing to discuss their life and their values ​​with the owners to understand their most essential needs.


Practicing techniques


What qualities do a good designer have? Lin Wei is summarized as four points: one must understand all kinds of decorative materials, the second must have obvious style, the third must learn to listen, and the fourth must have a sense of responsibility. Among the four points, Lin Wei emphasized the responsibility, especially in the face of the current online market. The supervisory power of the online platform is very powerful, and it is possible to be infinitely magnified, whether it is awkward or awkward. This requires the network design company to respond to the owner the first time in case of problems. Lin Wei believes that the interior design industry provides the owner with both decoration design and service. The skill of the technology is of course important. This reflects the professional ability, but the responsibility is closely related to the designer's professional ethics. It is a company. Core competitiveness. Lin Wei wants to do more than just business. He has done business for more than ten years. Now he hopes to take a step forward on this basis. He hopes to bring real human design to customers.

Today's Lin Wei practice techniques also practice the mind. In the words of Lin Wei, the technique is actually a cloud. The design he pursues can be appreciated by the owners and he hopes to be appreciated by the public. Like the story of the turtle and the sparrow mother he told the baby daughter, “The designer’s own self-cultivation, its own level determines whether the things you make can only be appreciated by the sparrow mother, or can be appreciated by the public. For the next stage of development goals, Lin Wei does not have too complicated ideas. Under the open platform of the Internet, he hopes to grow and develop the company on the basis of continuing to survive. This is also the test of his own years of entrepreneurship. Identity.

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