The development of traditional furniture industry e-commerce is controversial
In recent years, the overall performance of the furniture industry has declined. Under the stagnation scene, the overwhelming words of “XX billion†and “XX sales breakthrough†on the major e-commerce platforms have undoubtedly made the furniture e-commerce become the target of public criticism. Many large furniture stores have called for a boycott of e-commerce, a scene of grief and anger. For example, at the beginning of 2015, hundreds of merchants in a furniture city in Shunde closed their protests and demanded that the store reduce rents. A merchant said frankly: "In the past few months, every month has lost money, sometimes more than 200,000 yuan a month back, but the light rent is more than 300,000, and the loss is more than 100,000." The heavy rent burden makes the originally deserted furniture The physical market is worse.
Some people think that furniture is always a large-scale expensive commodity, and the virtual environment in the network cannot be guaranteed. Some people think that furniture e-commerce specializes in selling some low-priced and inferior products and impacting the furniture market. In short, while the furniture e-commerce is developing rapidly, the endless stream of negative comments has always pointed to e-commerce. It is true that there are still many problems that need to be solved in the initial stage of the development of furniture e-commerce. However, throughout the furniture industry, service and quality have always been a problem for the entire industry. When these problems are put on the network, it seems that a magnifying glass has been added to expose these problems more clearly.
E-commerce has become a way out of the downturn in the furniture industry
The industry believes that the furniture industry, as a traditional manufacturing industry, is one of the pillars of the country's real economy and an industry that will never die. At the same time, e-commerce, as an emerging industry, has a long-lasting vitality and long-term prospects. As the concept of "Internet +" mentioned in the two sessions, the combination of the Internet and traditional industries is a development trend. There are also some e-commerce companies that dare to be the first in the industry to act as the vanguard for this emerging industry.
For example, the launch of the O2O Experience Hall is to compensate for the furniture entity experience that e-commerce lacks; the “five packs†on-site service, which does not cost, is to improve the transportation logistics that consumers are worried about. There are indications that furniture e-commerce is indeed in a “young†stage, and there are still many problems that need to be solved. However, such a new e-commerce company still “crosses the river by feeling the stonesâ€, explores various development models for the entire furniture e-commerce, and injects fresh vitality into the entire furniture industry. The network allows more excellent furniture companies to develop opportunities. At the same time, some backward enterprises will be eliminated, making the furniture industry structure healthier and promoting the overall rise of the industry.
In general, e-commerce is not the "last straw" of the furniture industry. Instead, it is a way out for the downturn of the furniture industry. Furniture companies, including wardrobes, should keep up with the trend of the times, so as not to fall behind the market.
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