Personalized product design concept for personal care packaging

The green trend is not only reflected in the addition of natural raw materials, but also reflected in the development and design of packaging materials. Some packaging suppliers are constantly looking for environmentally friendly packaging from a materials perspective and looking for ways to make packaging more natural.

The packaging designer will take into account not only the promotional role and protection of the packaging materials, but also whether these materials can be easily recycled to the maximum extent possible. For example: If the lid of a bottle of latex bottles is composed of plastic and aluminum, they should be separated by simple operations so that they can be recycled. After the solid powder content is used up, you can buy a simple package. The powder core is replaced so that the box can continue to be used; although the packaging tray with the plastic film on the surface is clean and elegant, due to its inability to be recycled, manufacturers using this material will be considered by the public to be irresponsible for the human living environment. The packaging box that serves as the product facade will also be marked with dignity, "This package is made of recycled paper."

Savage Beauty, an organic skincare line in New York, is a good example. Its packaging is modern and simple in appearance, and the contents are said to be chemical-free and preservative-free. Pumps and elastomeric caps are used to dispense products and avoid direct contact with the contents; while deep-violet glass is said to provide maximum protection against light and ultraviolet light, photo organic pollutants, and harmful gases through the bottle wall Absorption.

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Serialization of packaging design: The biggest challenge in branded product packaging design is to maintain the visual consistency of the entire product family. That is, serialized packaging design, which refers to the same category of product packaging design based on a unified trademark pattern and text font, based on different colors, water lines or different modeling structures, with similar requirements in the same, different In the same way, there are both diversity and a sense of unity.

In the practical application of cosmetic packaging, there are generally two situations. First, the same brand, different functions of the cosmetics are packaged in series to facilitate the purchase of consumers, while making the overall price lower than the total price of the individual purchase. For example, a brand of a series of cosmetics, to maintain the overall design style, and then use a larger container, a variety of cosmetics packaged together, as a sales unit for overall sales. Unilever’s Dove has added hair care and skin care products to its original soap and bath products, and all products are consistently represented in a simple, feminine packaging that is a good example; The second is: a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics with the same brand, the same function, but different formulas, are designed serially during packaging design. For example, a brand of a variety of moisturizer, its main function is skin care, but the auxiliary functions are different, like a brand of a variety of cleansing milk, its function is cleansing, but the manufacturing formula is different. For this series of cosmetics, in the packaging design, it should meet the characteristics of series of packaging design, both to achieve the role of series packaging, but also conducive to consumer choice.

Personalization of packaging: The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by consumer demands of different personalities, and represent the aesthetic appeal of different groups of people in order to successfully realize the sales of cosmetics.

Both protective and functional: Today's skin care products are more effective, but also more sophisticated. Its packaging needs to be both protective, functional and aesthetic. In the past few years, the packaging industry has been working hard to develop a product that can effectively protect the quality of skin care products while satisfying the luxurious and novel appearance needs. The emergence of multilayer plastic technology can meet the above two requirements at the same time. It allows multiple layers of different plastics to be combined and molded at one time. With multi-layer plastic molding technology, our plastic packaging can completely block light and air on the one hand and oxidize skin care products on the Other hand, on the other hand, by combining different types of substances. Get fantastic visual effects and unique hands in appearance.

Transparent materials: Consumers want a sense of straightforward quality and purity, and the transparency makes it easy to create 3D effects, so transparent materials are particularly popular. This is why despite the fact that glass is heavy and fragile, it is still widely used.

However, a new type of plastic product made of DETG material has broken this situation. Containers produced by Nadel Inc. using PETG in the United States are transparent, can hold various chemicals, and have achieved the characteristics that only the glass had before, such products and glass. The appearance is exactly the same. In addition, PETG is easily dyed in different colors and the transparency remains unchanged even after UV treatment.

Advances in thick-walled clear plastic and glass packaging have led to attempts to create 3D effects in all parts of the package (double walls of containers, and/or lids, outer layers of secondary packaging). In addition, in the transparent wall trend, changes in transparency (alternating or co-use of matt, reflective, and flash effects), and transparency with color are being used as alternatives.

This led to a major change in replacing glass bottles with thick-walled transparent plastic containers. Many well-known brands such as Clinique, Avon, Revlon and Estee Lauder have gradually turned their skincare line to PETG containers.

Technological advances have allowed the perfect combination of transparent plastic and glass to form yet another new fashion trend. Rosen's Shanghai perfume packaging is an eye-catching spherical bottle divided into two hemispheres: the bottom is transparent, strong glass, the same transparent top with a bright red perfume. The cover is transparent plastic, showing gold-tone nozzles and bottlenecks. A transparent plastic band extends through the lid and has a subtle Chinese flair. The entire package display is very charming and exotic.

Precise product distribution system: Some cosmetics such as mousse, perfumes and other products are packaged in spray packages to facilitate consumer use. The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, so that the consumer is easy to grip, easy to access, and easy to quantify in various environments.

The distribution system that can deliver accurate quantities of product is airless (gas does not enter the container during dispensing), and/or the ability to distribute dual-phase products is increasing. Pumps that convert liquid formulations into foam are gaining popularity. Ponds and Stridex use foaming agents as a convenient skin cleanser. Even perfume delivery systems have a tendency to allow consumers to precisely spray the required amount.

More complex dispensing devices such as pumps can easily dispense precise doses, while ergonomic elastomeric accessories provide more comfortable grips. In order to show greater value, the hose will be replaced by a flat tottle.

Mini-packaging: Conveniently embodied in mini-packing, it is easy to carry and has value. It is embodied in two-in-one packages and additional accessories such as cosmetic bags and mirrors. Because "small" is a big trend in the future.

Small-volume packaging: For single-use small packaging products. In order to prevent the rich nutrients from rapidly spoiling due to secondary pollution during use, manufacturers fill them in very small containers and use them up once. However, due to the high price, such cosmetics will not become mainstream products in the market. However, it is a sign of future fashion and luxury lifestyle and will have a stable consumer base.

The other is high-end products, which are packed in small capacity to meet the needs of low-income people, especially to meet the consumer psychology of young girls who are curious.

The packaging of personal care products needs to be both protective, functional, and decorative, and the Trinity is the future direction of personal care packaging. In the aspect of decoration, fashion, eye-catching, vitality, fun and personalization will be the eternal theme of packaging design.