Web Publishing - New Topics in the 21st Century

Web publishing is the focus of the publishing industry in the 21st century. In a narrow sense, online publishing is a new form of traditional publishing methods in the era of electronics and Internet. In a broad sense, all online media can be called online publications, and use these online publications for publishing, online transactions, etc. Events can be seen as web publishing. From the perspective of publishers, online publishing not only publishes information directly on the Internet, but also can use network technology to achieve the transformation of traditional publishing methods, and it also has the meaning of both narrow and broad network publishing.

I. The Necessity of Internet Publishing According to the report of the China Internet Network Information Center of the Chinese Academy of Sciences, by the year 2000, the number of Chinese netizens will reach 6 million to 9 million. (Rotchin Note: The original text was written before 2000, according to the latest information The number of Chinese netizens has now been several times that, and the Internet has become part of people's daily lives. If any publisher ignores this fact and does not make a timely response, it will be relentlessly eliminated. Now, almost all publishers in the country that have a certain scale have established their own websites, which is enough to show everyone's emphasis on participating in the new online publishing market competition.
In summary, the necessity of online publishing is reflected in the following aspects:
1. The first goal of online publishing is the promotion of self-image. The publisher's webpage is a window for self-display. The consequences of closing this window are conceivable.
2. As more and more people use the Internet to exchange information, many materials have gone through the process of accumulating and releasing network information before they are finally completed. This will be the main form of publisher's future book source. Therefore, losing online publishing also means losing future authors.
3. Online publishing has increasingly become a market with huge potential. Any publisher is considering taking a place in this market.
4. Traditional print publishing and online publishing have the tendency of cooperation in division of labor, giving up on online publishing, and the development of traditional publishing will also shrink.

Second, the development trend of Internet publishing The Internet is developed on the basis of free, all online media (network publications) are initially free to provide information to readers. The purpose of this is to attract readers to collect advertising fees or conduct online transactions. With the continuous expansion of the Internet, there have been many service companies that have developed using online advertising to make profits.
Driven by the profits of the Internet, many online media have changed and changed the free-to-use charging policy in recent years. Recently, several U.S. online publishers have decided to charge readers. This is the beginning of a new network model.
From the history and status quo of online publishing, it is possible to infer several trends in online publishing:
1. Network publishing and traditional printing and publishing will coexist for a long time. As far as the final finished product is published, online media is certainly novel, but it cannot substitute for printing technology, and it is difficult to change people's long-experienced reading experience and reading habits. Therefore, printed text-based prints, such as long-standing written texts that can be understood only after repeated reading, need to be considered and understood, print publications still dominate.
While printed publications were partially replaced by online publications, they also clearly demonstrated the trend of division of labor and cooperation. Not only does printed materials rely more and more on online publishing, but distribution channels also rely mainly on the Internet. The development of network technology will also make profound changes in the workflow and technical means of printing and publishing. Each part of printing and publishing will be linked by electronic networks. Web publishing and print publishing will increasingly become two major components of a new publishing model.
2. The technical support needed for online publishing has become increasingly mature. The speed of network information will accelerate, software tools will become more convenient, and e-commerce systems will also mature. The necessity and feasibility of online publishing are increasingly recognized by people. The number of participating online publications will increase rapidly, and the amount of information published on the Internet will also exponentially increase.
3. In the coming period of time, free web publishing will still be the main form of web publishing. This is mainly due to historical background, viewing costs, media competition and other reasons. In China, the development of e-commerce has not yet reached a very practical stage, which also makes the operation of network publishing fees difficult.
Online publishing will still be an auxiliary means to gain economic benefits for some time. However, the proportion of direct access to economic benefits from online publishing will gradually increase and form an overwhelming trend.

Third, the preparation of the work of network publishing Based on the above analysis, the domestic publishing house when considering the development of the 21st century, we must give sufficient attention to network publishing, and proceed with related work.
1. Policy preparation Web publishing is a new thing and is still in a period of formation and development. The relevant national authorities should formulate appropriate policies and regulations in accordance with the actual situation in order to regulate the domestic online publishing market. The main aspects involved are management issues, copyright and copyright issues, charging standards, and so on.
2. Technical research work Network publishing is a highly demanding job and must be well-researched. There are several specific aspects:
1 The form of online publishing interface should pay close attention to the main forms of online publishing at home and abroad, and keep its own online publication consistent with international practice.
2 Software tools The production and distribution of online publications must use relevant software tools. While studying the latest and most powerful software tools in the world, we must also combine the actual work of the publishing house and aim at some local links to develop some proprietary software.
3 Web database Web database is a technical focus of online publishing. How a large amount of data is organized directly affects the efficiency, reliability, and security of web publishing.
4 Network Multimedia With the continuous increase of the network information transmission rate, it is only a matter of time to achieve smooth multimedia information transmission on the network. People engaged in online publishing should implement real multimedia on the Internet as soon as possible.
3. Online publication of management models Online publishing requires a set of practical management models. The following problems should be solved:
1 Determine how to communicate with readers. At present, we mainly use the browsing-"pull" method (the readers themselves find information), and the "puse" method will gradually become popular in the future. Managers must study the division of labor and cooperation between these two methods.
2 Determine the mode of communication with the author. Internet publishing cannot be separated from the vast majority of authors publishing their own works online. How to promote the idea of ​​running your own website, how to pay for the author’s reasonable expenses, and how to attract more authors to participate in the online publishing business of this unit are issues that need to be considered in the management model.
3 Determine the network publishing and printing publishing cooperation. On the one hand, the traditional publishing process needs to undergo a certain degree of change. On the other hand, it is necessary to create a win-win situation for network publishing and printing.
4. Infrastructure Construction According to the current status of online publishing of domestic publishing houses, there are currently some tasks that must be carried out in advance.
1 Website construction. Publishers that have not yet established their own websites need to set up their websites. Some of them have to work hard to build their own websites so that they have characteristics and attractiveness. Because the high-profile publishing homepage will become the center of attention and pursuit of the authors and advertisers.
2 resource preparation. The part of the traditional publication that has vitality and value must be transformed into information available for online publishing as soon as possible. Early work can be done in the form of databases, CD-ROMs, or e-books.
3 situation investigation. Through various channels, readers are most interested in the content of their own websites, and they accumulate first-hand information to provide reliable background information for the next step.
4 Have the courage to try. Be bold in trying new forms of operation, accumulate experience, and advance.