The publishing industry's network revolution

Electronic publishing is the development of traditional publishing, which is mainly reflected in two aspects: First, the rich and varied expression techniques, which is often referred to as multimedia. It will record the various forms of information dissemination between human material civilization and spiritual civilization, such as languages, words, sounds, images, etc., which have clearly distinguished each other in the past and are closely guarded against each other. It may also be called a “combination of publishing methods.” Secondly, it manifests itself in The interplay between the media, ie, the differences between books, newspapers, magazines, and audio and video formats, not only shrinks or disappears here, but also can be converted to each other, which provides material and technical preparation for the development of online publishing. .
The establishment of the network has provided human beings with an extremely rich new world—the virtual world. It made web publishing possible from reality, thus completing a complete revolution in the history of publishing. The concept, form, and method of publishing have undergone fundamental changes. With respect to recording and storage methods, electronic publishing encompasses network publishing. The three links of editing, printing, and publishing are examined. Web publishing is completely different from previous electronic publishing. It is a breakthrough and revolution in electronic publishing.

Web publishing is the use of computer networks to publish, record, store, and read information. Computer networks and user terminals are the basic tool features. It is not the integration of Internet and traditional publishing methods. It is fundamentally different from traditional publishing such as audio and video, books, newspapers, and magazines, including electronic publishing, and has fundamentally changed the meaning of traditional publishing. First of all, it does not have a physical information carrier, but usually stores information in a virtual world and stores, displays, and disseminates it in the form of encoded electronic signals. People can see and hear, but they can't touch it. It omits the copying process and makes the dissemination process! Distribute "no specialization. Secondly, it can be the result of creation or the process of creation. When the reader opens the computer to read, its publication process is completed. So, online publishing is done by both the author and the reader, and readers can also communicate with the authors during this process to learn from each other, which truly constitutes the interaction between the publisher and the consumer, that is, no logistics and interaction. Sex is the two main features of web publishing.
Since online publishing is based on modern high technology, it inherits and promotes all the advantages of traditional publishing, especially electronic publishing. Compared with traditional publishing, it has unprecedented advantages:
1, fast. If you use a computer to write, you can write it instantly. If you add a camera, you can implement instant reporting and broadcast like radio and television stations. If you use a mobile phone to send photos online using a digital camera through the laptop to the Internet on the spot, as long as readers visit your website, the publishing process is complete. If he likes it and wants to download and save it, whether it is downloaded to his hard disk or floppy disk or printed on paper, it is only a few seconds. We take distance education as an example. In the past, a teacher was required to publish his excellent teaching content and methods. It was only possible to organize and modify the lesson plans, and then submit it to the publisher for selection of the topic, hand in editing and processing, and pass one, two, three trials, etc. A series of procedures, and then to print, bind, and publish, readers must go to the bookstore to find and buy before they can read and study. Now, through the Internet, the state and process of teacher teaching can enter all the electrified classrooms connected to the Internet. The teachers and students here are not only reading lesson plans, but directly attending classes. If anyone wants to study repeatedly, they can make a complete record and download and save it by giving instructions on the computer in front of them.
2, large capacity. As far as storage is concerned, a #` (hard disk, you can record the same amount of information) as the amount of information of a million Chinese characters, an optical disc, can hold #* department or even hundreds of Chinese and foreign masterpieces. With the development of computer technology, capacity is bound to expand geometrically. At present, many economically developed countries in the world are building digital libraries, digital museums, and digital video and audio-visual centers. With these libraries and large databases built and connected to the Internet, the capacity on the Internet is virtually limitless. In terms of readers, you can access the libraries or audio-visual centers of any country or region at any time through the websites of multiple countries and regions that are connected to the Internet. If you want to see what you want, what you see, what you want to hear, What to listen to, including text, pictures, audio, video, etc.
3, low cost. Compared to traditional publishing, online publishing has changed the publishing process, omitting most of the work in the various aspects of traditional publishing. Such as typesetting, proofreading, plate making, copying, packaging, transportation and so on. Publication costs have been substantially reduced. In addition, online publishing fundamentally solves the problem of inventory, and the backlog and warehousing costs no longer exist. In addition, when online publications are consumed, the non-exclusiveness of the process of dissemination can be eliminated. Reading, unlike traditional publications, a book can only be read by one person at a time, "and without harm! The books published on the Internet, no matter how long they read or how many times they read, will not suffer the slightest harm." Always maintaining its original appearance, and with the development of technology, improvement of labor productivity, and further expansion of capacity, the low cost of online publishing is an unparalleled advantage.

The impact of online publishing on traditional publishing is far-reaching and comprehensive. It can be divided into two stages: the near-term and the long-term. In the near term, it is mainly the impact of ideas and changes in the way of operation. The main performance is that the two complement each other and promote each other. On the one hand, the digital publication of digital publications on the Internet is sent to the Internet. This is a redevelopment of traditional publishing resources. On the one hand, traditional publishers look for hot information on the Internet to download and publish, and to enrich traditional publishing resources. The two will coexist for a long time, affect each other and develop together.
Specific can be divided into the following aspects:
1. Impact on editorial work. As far as the status quo is concerned, each website is a publishing unit. Every Internet user is an editor and a publisher. It eliminates the need for market research based on its own aesthetic requirements, and plans a series of technical processes such as selecting topics, organizing manuscripts, and processing and composing manuscripts. It breaks the sacredness of people's editorial work and forces people to re-examine and recognize publishing work. At the same time, attracting editors to the Internet to discover topics and download and publish them, or to take the selected topics online, to investigate the needs of readers as much as possible, if you are welcomed by a large number of Internet users, you can quickly print a large number of publications. So the netizens became a large review committee.
2, the impact of print and copy work. Because of the non-logistic nature and non-exclusiveness or non-exclusiveness of information sharing in online publishing, Internet publishing allows people to open a computer and read online. The process of communication needs almost no replication. Only when the reader wishes to save, he can issue commands to download to a hard disk, a floppy disk, or print it on paper. So the impact on the printing and copying industry will be unprecedented.
3, the impact on the distribution work. At present, the establishment of a large number of online bookstores only uses the Internet to distribute and sell traditional publications. It is the traditional publishers' use of network advantages in the distribution work. This has two advantages. One is to expand influence and reduce blindness. A network all over the world. To publish or publish the bibliographies $, including audio-visual e-reading books, and the content of the e-readers online, the scope and speed of publishing are never reachable by traditional distribution methods, and the expansion of circulation is inevitable. The second is to reduce the site, reduce storage and employees, thereby greatly reducing the cost of publicity and distribution.
4, the impact on readers. Web publishing can greatly expand readers' horizons. Sitting in front of a computer on the Internet can have almost all the materials in the world. Readers can easily purchase their favorite books online. You can also find rare out-of-print books online. If the reader is reading a new work directly published by the author, then the aesthetic process of the work can only be completed by the reader himself. Readers have gained unprecedented initiative. With the advancement of computer interaction technology, intelligence, and language translation systems, readers will be able to easily read the world's books and participate in the creation.
5, the impact on the author. Unknown authors can completely get rid of the publisher's refusal to publish, and publish their own works through online publishing. The well-known authors can even get rid of publishers' disputes and publish and sell their own works directly on the Internet. They even send the works directly to the e-mail boxes of their own readers, and gain direct benefits through the club membership system. Since the editing process in the traditional publishing process is eliminated, the author must improve his cultural quality and sense of responsibility to minimize errors.
The above is an examination of the influence of the recent mid-term Internet publication on traditional publishing. From the perspective of the development prospects of computer technology and online publishing, online publishing will replace traditional publishing, including current electronic publishing and audiovisual publishing, and these forms of publishing will evolve to a large degree in order to accommodate readers under the coverage of Internet publishing. The new demand is because: # With the development of social economy and information technology, computers will become indispensable tools for people to work and live. The network will become the main means for people to obtain information and acquire knowledge.
1. The development of computer technology will make e-books possible. At present, most newspapers and magazines are beginning to appear on computer screens. With its online version, once a digital library is under construction, all books, including electronic audio-visual books, have its online version. People can not only read on a computer, but also can zoom in and zoom out. Search the entire book at any time. Including the author's comments, without having to check the pages back and forth. With the rapid development of computer technology, a brand-new reader has been born. Its size is similar to that of a traditional paperback book. Users simply insert a credit card-sized memory chip or a laser disk into the reader, and you can easily and conveniently read all the books you like, regardless of whether you are sitting or lying down. When you are tired, you can also wear headphones to listen to the pleasing sounds on the same chip or disk. This reader can be called an e-book in the true sense, that is, *+,, - because it can download all readings from the network via a chip or disk, with its multimedia, large capacity, small size, portability, and ease of reading The addition of web publishing has made web publishing a dominant position in the entire publishing industry and eventually replaced traditional publishing.
Web publishing has developed rapidly at an unprecedented rate. It has shown its vigorous vitality to the inclusiveness of traditional publishing and has challenged our traditional publishing practitioners. Only by working tirelessly can we meet the challenges, seize the opportunities, and develop ourselves better and faster.
First of all, we must learn modern science and technology, further emancipate the mind, fully understand the significance and influence of the birth of online publishing, actively welcome it, explore its development laws and control it, rather than passively adapting to it or indifferent to it and being eliminated.
Second, learn computer and network knowledge and operating skills. As soon as possible, you can use it skillfully to get information, broaden your horizons, enrich your knowledge, and improve your work.
Thirdly, we found that the advantage of the current network publication and the complementarity of traditional publishing were fully utilized to promote the rapid development of the traditional publishing industry and to maximize the benefits of traditional publishing.
Finally, it explores the laws and trends of online publishing, studies the bottlenecks that restrict its development, looks for the origins of online publishing benefits, adapts to its development needs, and establishes its own network publishing platform and publishing system as soon as possible to capture the commanding heights and promote publishing. The development made our own due contribution.
Author: High star Henan electronic audio-visual publishing house