Laser printer is new trend

Laser printers account for half of the entire printer market due to its moderate price, excellent performance, and advanced technology. As the computer's most important peripheral device, the printer showed a strong growth momentum in 2000, and various manufacturers also performed well. With its leading technology advantages and years of distribution system and service system, HP has done its best to beat the laser printer market. In 2000, Epson also increased the investment in the laser printer market. The original good brand image and strong and effective marketing promotion made it stand out in the fierce competition. Lenovo Group took advantage of Lenovo's brand and occupied a place in the MFP. Lexmark, Xerox and other famous laser printer manufacturers also maintain their own advantages. With the continuous changes in user needs, this year's laser printer market will emerge what new trends?
Trend 1: Replace small-scale printing equipment For a long time, users who need to print in small batches have been in such an embarrassing situation that the cost of expensive plate-making is unacceptable for small-volume printing users. The printing cost for 1,000 pages is almost 5000 pages. The printing costs are comparable. With the increasing perfection of laser printing technology, this problem is expected to be resolved by laser printers. From HP's series of laser printers such as the Hp LasterJet 8150 released by Hewlett-Packard at the beginning of the year to the Optra W810 of Lexmark, many laser printer manufacturers are exploring ways to replace small-scale printing equipment. To achieve this change, there are many advanced technologies that will become reliable and powerful guarantees. The impact of these advanced technologies can be seen in the series of HP Laster-Jet8150 laser printers recently released by HP.
Trend 2: The Demand Close to the Internet Times With the rapid development of the Internet, people's habits of work and life have undergone unprecedented changes, and many traditional ideas have been broken. The printer, the standard computer output device, has also been given new meaning under the influence of the huge wave of Internet. The transformation of this printing model has initiated a large number of emerging print electronic services. This is a natural combination of distributed printing concepts and electronic services. It will surely improve our lives.
In response to this demand, Hewlett-Packard, the leader in laser printers, pioneered the concept of network printing and made positive attempts. This attempt is not only reflected in the continuous improvement of the printer itself, but also more related to the management of network printing. HP's electronic printing Printinge-Services is to turn the printer into a unique tool, with high intelligence management features, to provide a safe channel for the transmission of information.
Trend 3: Pursuit of perfection in color printing solutions According to third-party survey agencies, color lasers in the domestic market will increase by more than 60%, and some manufacturers believe that this growth rate will exceed 100%. This increase in demand first comes from the increase in output quality requirements for users of various industries. For many users, black and white printing in the past has been unable to cope with increasingly complex forms, charts, red-headed documents, and various revision marks, and colors can help people better understand the contents of the documents. For color file output, color laser printers have the advantages of high output speed and high output quality.
With the expansion of the market and the popularity of user groups, users with clear requirements but lacking corresponding solutions have gradually increased. This requires manufacturers to provide users with better solutions. Therefore, in-depth understanding of the customer's actual needs is a problem that every manufacturer attaches great importance to, such as HP and other manufacturers have formed a complete program design system. It is precisely because manufacturers have expressed the intention of more customers in product development. Therefore, for customers with the same needs, it is easier to accept, and the market will develop faster.
Trend 4: The service level is increasingly important Service has always been an important weapon for competition among various vendors. Today, the view that services are value-added products has become a thing of the past. For each vendor, services have become a product, a product that is as important as hardware. In the laser printer industry, a relatively stable service standard has been established. All manufacturers will follow this service standard because of market pressure. The latest news from the market shows that HP intends to challenge this standard. It can be predicted that in the face of HP's challenges, other manufacturers will start to improve their services, set about establishing a service brand, and finally move the service to a higher level.

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