From August 9 to 11, 2013, the twenty-second session of the Tianma On-road National Motorbike Championship and CRRC (Shanghai Railway Station) was held at the Tianmashan International Circuit. The National Road Motorcycle Championship is a national road motorcycle tour sponsored by the Automobile and Motorcycle Sports Management Center of the State Sports General Administration of China and hosted by the Chinese Moses Association. As in previous competitions, the world’s top motorcycle lubricant brand Shell Prince Edward is an important supporter of the competition’s organizers. The scene is not only exciting, the wonderful roar of the locomotive, but also the shadow of the Prince Edward brand that is everywhere. It also left a deep impression on the audience.
“The national road motorcycle championship is the top motorcycle event in China, and Shell Prince Edward has always given strong support, which is in line with Shell Prince Edward's global competition,†said Yan Ziyi, deputy general manager of the market and strategy of Shell United (Beijing) Petrochemical Co., Ltd. The fine tradition of cooperation has also demonstrated the determination of Shell Prince Edward to contribute to the advancement of China’s motorcycle industry. We not only provide ordinary consumers with quality products at the track level, but also experience activities through a series of interactions with consumers. Lead consumers to fully appreciate Shell's brand charm."
For this reason, Shell Prince Edward set up a special exhibition area at the scene of the game. The audience can not only learn more about the product information of Shell Prince Edward, but also can experience its brand charm through interactive activities and interactive games. The Ducati is arranged on site. The show car also provided viewers with the opportunity to get close to the top locomotive. The rich project arrangement has made the entire exhibition area crowded and become the hottest spot outside the track. In the end, Shell Prince Edward also presented the audience with a wonderful oil prize and a wealth of Prince Edward Memorial gifts.
As a leader in the global motorcycle lubricants market, Shell Prince Edward has been cooperating with well-known manufacturers of motorcycles and motorcycles for many years and has been deeply involved in product development and testing. Through the application of the racing car, Shell Prince Edward received various limits and rigorous tests to obtain valuable experimental results and maintain efficient product development capabilities. The cooperation between Shell Prince Edward and the Ducati Team in the MotoGP has become a model for a strong combination of international motorcycle races. In the past 13 years, Shell Prince Edward has helped Ducati team win 6 One World Superbike Rider title. In the Chinese market, the spirit of cooperation of Shell Prince Edward in the motorcycle business has made tremendous contributions to the Chinese motorcycle industry. The Prince Edward Prince who can be seen in many domestic motorcycle events and motorcycle activities is the most prominent figure. Good proof. After many years of insistence, Shell Aide Prince has formed a unique movement gene, Shell Prince Edward will also reach in-depth cooperation with more events to contribute to the promotion of China's motorcycle sports and cultural development.
Shell has had a hundred years of research and development on motorcycle oil. In the Chinese market, Shell Prince Edward has combined the products that have been tested in the competition with the actual needs of Chinese consumers. In addition to the “U energy†with superior quality and performance, Various product models and application focuses have been developed with "AX2", "AX3", "AX5", and "AX7" and many other product lines. The new RCE technology makes the performance of Shell Prince Edward's products even more outstanding. The car lasts to its fullest potential, creating the ultimate driving pleasure for consumers.
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