2012 Most Influential Hotel Brand Award Ceremony
On August 27th, 2013, initiated by China Dotcom, the portal website of China's hotel industry, the “2012 Most Influential Hotel Brand Award Ceremony†launched in conjunction with 126 mainstream media was successfully completed at the New Century Grand Hotel Hangzhou. , Representatives from 56 domestic and foreign hotel groups, including international hotel brands, domestic hotel brands, and budget hotel brands, attended the conference.
This festival takes the theme of “brand highlighting power influence to decide the future†as the theme. It seeks the core of the brand in benchmarking companies and explores the power of the brand in media exposure. It aims to guide the healthy development of the hotel industry brand and promote the Chinese hotel industry to the world.
Mr. Bai Haibo, Chairman and Chief Executive Officer of HNA Hotels Group, Mr. Zeng Yan, President of Select International Hotel Group (China) Co., Ltd., and Mr. Peng Sheng, Vice President of Marketing of Speed ​​Boite (Beijing) International Hotel Management Co., Ltd attended the event. Festivals, Xinhua News Agency, China Net, Zhejiang Daily, Zhejiang Minsheng and other authoritative mainstream media made on-site reports. The media and brand communication has enabled more media people to pay attention to the hotel industry and pay attention to the excellent hotel brands in the industry. At the same time, the multi-angle presentation of media exposure has also made the Chinese hotel industry brand more healthy.
Mr. Qiao Yi, Founder and CEO of Best Eastern, First, and Maidian.com
Mr. Qiao Yi, the founder and CEO of Best Eastern, First, and Maidian.com stated in his opening remarks: “We want to be able to awaken the brand awareness of the Chinese hotel industry in the sleeping industry, convey the spirit of service, and lead the development of the industry. He said that for the hotel, the brand is the core, the soul, the essence, the hotel's image and vitality, and it inspires and motivates more hotel people to advance and promote the hotel industry to develop faster and better.
Mr. Luo Qin, Chief Operating Officer of Eastern, First, and Maidian
Baidu Tourism Industry Integrated Marketing Strategy Manager Ms. Shang Yu
In the keynote speech session, Ms. Shang Yu, head of Baidu's tourism industry integrated marketing strategy department, used Baidu to search for hotel-related words, hotel website prices, reviews, and hotel reservations for various products. System analysis and explanation. It is reported that in 2012, the Baidu hotel industry search population has reached 55 million people, Baidu on the daily search information on the hotel-related information more than 120 million, of which more than 25% of the search request from the mobile terminal.
Mr. Rong Qiang, General Manager of Tourism Business Department, Tencent E-commerce Holdings Co., Ltd.
Mr. Rong Qiang, General Manager of Tourism Business Department of Tencent E-commerce Holdings Co., Ltd. shared the branding strategies of hotel groups under the mobile Internet, and shared more opportunities for hotel brands to be exposed by new media such as WeChat, Weibo and SNS. He said that "there are indications that with the emergence of new marketing models such as online marketing, social media marketing, mobile marketing, etc., it will bring new possibilities to the profit growth of the hotel industry and get rid of the previous difficulties."
From the explanations of the three guests on the brand marketing, we can learn that the intensification of brand awareness in the industry, the data analysis and monitoring of customer behavior, and the rational use of new marketing will all contribute to the healthy development of the Chinese hotel industry brand. Help.
"Top Ten Influence International Hotel Brands" Award Presentation Site
Top Ten Influential Domestic Hotel Brand Awards
Top Ten Influenced Economy Hotel Brand Awards
As the most important part of the festival, the “2012 Most Influential Hotel Brand Award Ceremony†was unveiled in a grand opening. 30 hotel brands were awarded “Top Ten Influential International Hotel Brands†and “Top Ten Influential Domestic Hotel Brands†and "Ten Influenced Budget Hotel Brands". It is worth noting that this selection is based entirely on Maid.com's independently developed MBD brand index. The Maidian brand index MBI is provided by 126 mainstream media sources, and reflects the dynamics of hotel brands in China in the past year objectively and truly through three dimensions: user influence, media influence and industry influence.
As a major event in China's hotel industry, the “2012 Most Influential Hotel Brand Award Ceremony†not only demonstrated the brand influence of the Chinese hotel industry in the present, but also heralded the development momentum of the Chinese hotel industry in the future.
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