Enterprises need to recognize their own conditions when developing a whole wood home

Through market research and analysis, nowadays, with the improvement of consumers' lives and aesthetic tastes, consumers have a deeper understanding of home. People need more than just the satisfaction of a single product. Instead, they are personalized and integrated. The decoration is getting more and more people's love and recognition.

As consumer psychology becomes more open and the level of consumption increases, more and more cultural influences will be received. In the future, it will become more and more internationalized. The whole wood furniture brand will also keep pace with the times and even go smart. The direction of the home is close, and the future experience of technology is cleverly attached to the natural home products in a hidden design way, which is conveyed to consumers and become more people-friendly.

Due to the shrinking market, rising costs, and fierce competition, the profits have become thinner, which has transformed the whole wood home improvement from a marketing concept into a business model, and then developed into an independent high-end home industry. Its original intention is to let dealers not lose orders, can pick up the orders, and then find ways to produce, and thus increase the added value of products.

However, behind such a booming development, most whole-wood home furnishing companies are not as glamorous as the expected business is booming and profits are rising.

The overall design is caught in the design bottleneck

In fact, the biggest feature of the overall home that highlights individuality, versatile design, and “depending on people” is personalized design, which is designed according to the taste of the consumer, the home environment, and the age, gender, and preferences of family members. The special function, between different household products, complements each other's functions until it fully meets the owner's needs, bringing maximum convenience to the owner's home life.

At present, the difficulty of the whole wood home is to passively fall into the design bottleneck. Most regular manufacturers do not lack excellent single-item designers, but lack the ability to have an overall grasp of indoor space home improvement products. The production capacity of a single product is not lacking, but it lacks the ability to connect and integrate various finished products. Maybe a single product is good, but integrated, but not necessarily perfect.

End-user brand awareness is almost "zero"

The purpose of the consumer to buy the whole wooden home improvement is to make the home space decoration achieve the desired effect, and they purchase the use value of the product. The brand is a symbol that is easy to remember. Consumers' feelings in the process of use will naturally be tied to this symbol and form a memory. Only when entering the memory of consumers, the brand will have vitality.

At present, the enterprises entering the whole wood home are many well-known brands in the original professional field, but in the cross-industry, most of them are “new army”, and the brand awareness of the end consumers is almost “zero”. Therefore, to transform the professional market advantage into the overall brand advantage, enterprises also need to seriously "replenish the class."

Positioning blur without direction

At present, many wood furniture brands are not only similar in material type, similar in style, overlapping in style, and even market positioning is almost the same. Many companies like to strive to be comprehensive and proficient in development, and they can't wait for every field in wall panels, ceilings, window coverings, stairs, doors and windows, cloakrooms, cabinets, wine cellars, etc., but they don’t know. Inadvertently, the essence of "Professional Proficiency" can easily become "scarce", and the huge cost of custom wood products may also drag down the enterprise.

Of course, the real test of the whole wood home is the financial strength. Not only does a perfect exhibition hall require huge funds, but product rework and raw material consumption require strong funds as a backing.

The whole wood home belongs to the niche customized high-end products, and the production capacity of the enterprise will not be too large. From the perspective of the current situation of the enterprise and the market prospects, the whole wood home enterprise will be expected to be independent from the original field and become a brand new industry, and the existing enterprises will further differentiate and integrate and develop in three directions: First, the successful whole Wood home custom enterprise; second is integrated wood factory; third is to return to professional production plant. No matter which aspect of development, the whole wood home is still one of the most promising marketing channels. Enterprises can develop the whole wood home under the premise of recognizing their own conditions, so that they can truly accept the market test and enjoy the new strategy. dividend.

Of course, enterprises can develop the whole wood home on the premise of recognizing their own conditions, and truly accept the market test, in order to enjoy the gift of this "new darling".

Pp File

Pp File,Pp Plastic File,School Pp Plastic File,A4 Pp Plastic File

TAISHAN JINRI STATIONERY PLASTIC CO.,LTD , https://www.jinri-folder.com