Scan code payment service provider, do you compete with your peers with scan code?
As a code payment service provider, did you ask yourself on the day you stepped into this industry? "What is my core strength!"
Today, sweeping payment is no longer the original rare species. The payment method of mobile payment is known to everybody and everyone is a user. Two years ago, many service providers talked with merchants about paying more. This is a general trend. They will tell the business owner that this is a consumer trend. Users are forcing you to prepare equipment or tools that support mobile payment collection. This is a fact that has to be accepted by merchants. Today, just rely on this and you will be out.
From the fight speed, to the fight rate, to today's fight service. The second half of the sweeping payment is growing from barbarism to return to nature. How can a service provider easily handle a customer during this process of scanning and payment upgrade?
First, turn off the good product, starting from the product
All products and services related to money must not be sloppy. Product is the first business card communicated by service providers and merchants. At the same time, the positioning and application scenarios of the products basically locked the target customers of service providers and determined that your products are suitable for those merchants in those industries. When you become a scan code payment service provider, your first task is to find positioning. Your positioning directly determines the break-through point of conversation and communication of service personnel under the service provider.
The product is the first business card of the service provider: the product is the core service provided by the service provider to the merchant. A comprehensive, visual, and easy-to-use product or product introduction will allow business owners to quickly understand your company's products or services. The positioning of the product targets the target merchant, and the introduction of the product determines the key factors that the salesman can impress the customer.
Payment Channel and Fund Security Introduction: As a service provider, payment channels and fund security provide the basic services to merchants. The service provider owns those channels, and the related rate and time and business principle of fund arrival need to be known to every business person. And can accurately sort out the business logic of charging fees and credit methods.
Company Qualifications and Qualified Certification Channels: This issue is not really a product, but it is very important. It can assist and confirm the authenticity and reliability of the products provided by the service providers, and can eliminate customer doubts. At the same time, provide the business with the official relevant qualifications inquiry telephone or website address.
Second, lay a good marketing card, from the marketing breakthrough
Payment is the entrance, and channels and products provided by various scan code payment service providers in the market are basically the same. There are various payment scenarios for the product, and the channels are "directly connected, even connected," and you have everything that he has. These are hard conditions and cannot directly affect customer choices. Service providers must differentiate themselves quickly from their peers and must have their own core strengths. This advantage is precisely reflected in marketing capabilities. It is roughly divided into the following types:
The basic marketing function can not be forgotten: The basic marketing function mentioned here mainly refers to the basic payment marketing capabilities provided by the government: such as payment subsidies and preferential reduction activities, WeChat pays the default attention to the function of the WeChat public number after payment; Alipay paid attention after payment Alipay service window (currently life number). These capabilities cannot be used as the only marketing function to talk about, but often many salespersons are most likely to overlook. In fact, business owners are very interested in diversion, innovation, and secondary marketing.
Focus on core marketing capabilities: service providers cannot ignore basic marketing capabilities. At the same time, the highlights or selling points unique to service providers must allow merchants to understand and experience the first time. This is a watershed that distinguishes ordinary products from quality products. It is also the reason why direct marketing customers choose you. Therefore, each service provider needs to know what its core is.
What you can do for the business owner: Any function that can't solve the actual problem is the decoration. In the negotiation with the merchant, you need to know what the peers have and nothing. I have some of my colleagues, and I don’t have any of my colleagues. However, this is far from enough. Before communicating with customers, we must know what the business is facing and what is the pain point? What can you bring for him and what problems can be solved!
Customizable development and content operations capabilities: This ability must have, there is no need to say. This ability can satisfy customers with individual needs. This ability can reflect the soft power of a company to some extent.
Third, service is king, speak with service
Today is a time when service is king and quality is king. No matter how good the product is without service, it will become worse.
Scan code payment begins with payment and loyalty to service. An important factor in determining customer choice outside of product and marketing capabilities is service.
1. Service Commitment: Communication services seem simple, but in reality many service providers are not doing well. The customer's requirement for a product is that you help me, and they only know how to use it. Once there is a problem, their first time is not to solve it themselves. Twenty seek help. Therefore, when necessary, make commitments to customers: Problems can be solved anytime at any time.
2. Service content: After the clerk has established customer-oriented service awareness, he always communicates the service concept to the customer when communicating with the customer. Let customers pass through you and dispel any mistrust in your heart. At the same time, businesses are effectively informed of what the service provider can provide.
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