In the process of entering a new country and a new market, a company generally encounters two problems: First, dissatisfaction with land, such as cultural and religious beliefs in different places, including cultural differences, etc.; followed by each country Local brand policy protection.
In order to break through the problem of localization of exotic countries, the first-class products have taken the form of breakthroughs and breakthroughs. First of all, a thorough investigation and exploration has been conducted on the local market conditions. Second, the company has set up a special team to adjust products to local conditions. Tailored layout; again, cross-cultural, cross-domain integration; and finally, set up a professional operations team.
It is of course not easy for an emerging brand to quickly deploy the global market, but Ye Guofu’s attitude towards this issue is still quite optimistic. He said: “The goal of MINISO's future is to grow into a brand that can compete with Apple’s PK! There are people who like to do it everywhere, the rich and the poor like it, men, women and children, and they love it. Unlike Apple, we can afford all of our products!"
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