How large is the market for shrinkwrap and shrink labels? At present, the sales revenue of heat-shrinkable film packaging is about 200 million U.S. dollars. According to relevant information, the sales revenue of heat-shrinkable film bottles will increase to 300 million U.S. dollars in the next five years, so the industry should at least turn one at a time. Fan. Other industry applications (such as cans, batteries, etc.) of heat-shrinkable film packaging have actually begun before this, although these markets are not as fast as the bottle, but the annual growth rate has reached 30%. .
I. The main reason behind the rapid growth is that the market is the main driving force for growth. In the beginning, shrinkwrap and shrink labels were only favored by some small companies. Since these companies are small and their popularity is not as high as that of large companies, their market share is very small. Some of them are even unknown. Supermarket counters and shelves are hard to "see." These small companies did not invest a huge amount of advertising costs, but instead used an overall shrink-thin packaging to attract large numbers of consumers with exquisite images. When this bold and dynamic packaging product is put together with traditional packaging products, it immediately gives a sharp contrast, winning the favor of many consumers, and it turns out that this strategy has achieved a lot. Success.
Second, is only small companies using shrink labels and shrink film packaging?
No, it is no longer just a small company's patent to use shrink film packaging and shrink labels to expand markets and open up markets. In the past two or three years, many large companies have gradually started using shrink film packaging and shrink labels. Gatorade and Heinz are two typical examples. Heinz is using shrinkwrap and labels on the bottle of green ketchup. The consumer group of this ketchup is mainly children. Since the whole body of the ketchup is covered with a shrink wrap, it is pretty and is loved by children. Therefore, this product has also achieved great success.
Another reason that shrink film packaging and shrink labels are loved by people is that their images have a three-dimensional effect, giving people a wealth of imagination, attracting the interest of many customers and consumers, and thus opening up a vast market.
Third, shrink film packaging market will have further development?
Shrink film packaging and shrink labels are an effective means and method for product sales, and more people will use such packages in the future. Some large beverage companies are also moving in this direction, and the cost is gradually decreasing.
Fourth, what are the fastest growing areas?
Some time ago, there was a “milk fever†in the market. Shrink film packaging and shrink labels have been popular in the milk packaging market for some time and are still very hot. New sports drinks are an open market, sports drinks developed very fast in the last year; in addition, the juice market has great potential. These are just some of the major markets. In addition, there are many scattered markets, such as personal care consumer goods and ready-to-drink coffee and tea markets. The pace of development is relatively rapid.
Fifth, which market will have a huge impact and a leap?
The carbonated beverage market may be one of the most unusual markets, but so far, large companies are reluctant to use shrink film packaging or shrink labels. Coca-Cola has already experimented with this, and has begun to promote the use of shrink film packaging in some areas, but they are secretly conducted, and they may not want to show up early. For more than a century, they have been working hard. They are convinced of the advertising, transportation, and market expansion of their products. I believe that this day will come.
Another aspect to consider is the cost of acquiring new equipment and the cost of training new processes. The company has invested a large amount of funds in the existing infrastructure such as machinery and equipment. It must overcome the inertia and inertia that existed, which also requires a huge price. Some new technologies may appear in the future, making the transition to shrink film packaging no longer difficult, but at least there is no such technology.
6. How should flexible packaging and printing companies enter the shrink film packaging and shrink label market?
note! Shrink film packaging and shrink labels are a fast-growing market, and the medium-sized market is not as large as the flexible packaging market. It is a science. It is also an art. It requires certain techniques and techniques. It is best to have a wealth of experience. For example, if the thin stretch film shrinks at 150 degrees, how do you dry the ink on it? If you reduce the speed of the press to keep the ink dry, it must affect the overall profit.
If you are a person in the flexible packaging industry, you need to study the knowledge of shrink film packaging to ensure that you find an area that you can win. In addition, you need to determine who your competitors are. You must search carefully for relevant information.
7. In the flexible packaging industry, substrate materials are a very important factor. What film materials can be used for shrink film packaging and shrink labels?
In the United States, two main materials are used: PVC and PETG. Among them, PVC has the longest history, and it is still prosperous. The development of PETG materials is relatively fast. The annual growth rate can be as high as 50%, mainly in the following two aspects. The reason: First, the shrinkage performance of PEGT materials is superior to other materials (including PVC). In some companies with relatively high environmental requirements, PETG materials are more suitable. The second is very similar to the PET material and can be widely used to make beverage bottles and can be recycled.
Shrink film packaging materials are more than this. For example, shrink film packaging uses an oriented polystyrene (OPS) film. The application of OPS film in Japan is very extensive, probably because the price of OPS film there is a little cheaper. Another material is the oriented polypropylene (OPP) film, which is a web material. Since it does not shrink as much as PVC and PETG, it is limited to use as shrink labels for products, such as tobacco cans. Or on the surface of the coffee cans and other shrink labels, OPP film can also be used on beer cans. Although the shrinkage of OPP film is not very good, the price is cheaper than PETG and PVC film.
VIII. Environmental issues of PVC materials The use of PVC materials involves environmental protection issues. In fact, due to the potential toxicity, recycling and post-processing (such as incineration) have become more serious problems. Some environmental protection units And the organization has put a lot of pressure on companies that use PVC materials, prohibiting them from using materials such as PVC. Others think that these unfavorable statements and behaviors of PVC materials are somewhat exaggerated. PVC material has high shrinkage, so far it is still an economical, flexible method, and its printability is also good, to meet a variety of different needs. Of course, environmental protection issues cannot be ignored, but we believe that PVC materials will continue to be used for a long time to come.
9. What is the trend of technology development in this market area?
A new type of UV-curable adhesive developed and produced by National Starch and chemical, used on OPP shrink labels, is a major trend in the development of adhesives. This adhesive, called Contour Adhesive, has been used on coffee maker cans. The problem is that as the film shrinks, the adhesive shrinks, and if the two shrink at different levels, the film is not stretched or the adhesive is broken. When heated in a shrink tunnel, the traditional hot melt adhesive will soften, which has long been a major difficulty. This new type of adhesive is UV-curable and therefore does not suffer from this problem at all.
This new type of adhesive is able to withstand the tension generated when the film shrinks, allowing the designer to freely design a variety of package shapes, even bizarre shapes, more attractive, it will help open up new markets. We believe that this innovation will enable more people, including those who had previously been reluctant to use shrink film packaging and shrink labels, to treat and focus on shrink labels seriously.
Another innovation is a new machine from Hauni Richmond. This machine has been exhibited at the Expo Expo. This machine is said to save 35% of the material due to the reduced material overlap at the seams. However, the user may think that this actually reduces the number of additional value-added processes. Although the machine is not as popular as expected, it does open the door to shrink film packaging to more people.
The new shrink material is also very exciting. Eastman has developed a new PETG material that is cheaper and more maneuverable. The shrinkage performance of current OPP films has also been quite high, and new materials, such as OPS and PET, have also gradually been adopted by people. In short, the emergence of these new materials and new developments will reduce the cost of production and prompt more and more packaging companies to use heat-shrinkable films.
I. The main reason behind the rapid growth is that the market is the main driving force for growth. In the beginning, shrinkwrap and shrink labels were only favored by some small companies. Since these companies are small and their popularity is not as high as that of large companies, their market share is very small. Some of them are even unknown. Supermarket counters and shelves are hard to "see." These small companies did not invest a huge amount of advertising costs, but instead used an overall shrink-thin packaging to attract large numbers of consumers with exquisite images. When this bold and dynamic packaging product is put together with traditional packaging products, it immediately gives a sharp contrast, winning the favor of many consumers, and it turns out that this strategy has achieved a lot. Success.
Second, is only small companies using shrink labels and shrink film packaging?
No, it is no longer just a small company's patent to use shrink film packaging and shrink labels to expand markets and open up markets. In the past two or three years, many large companies have gradually started using shrink film packaging and shrink labels. Gatorade and Heinz are two typical examples. Heinz is using shrinkwrap and labels on the bottle of green ketchup. The consumer group of this ketchup is mainly children. Since the whole body of the ketchup is covered with a shrink wrap, it is pretty and is loved by children. Therefore, this product has also achieved great success.
Another reason that shrink film packaging and shrink labels are loved by people is that their images have a three-dimensional effect, giving people a wealth of imagination, attracting the interest of many customers and consumers, and thus opening up a vast market.
Third, shrink film packaging market will have further development?
Shrink film packaging and shrink labels are an effective means and method for product sales, and more people will use such packages in the future. Some large beverage companies are also moving in this direction, and the cost is gradually decreasing.
Fourth, what are the fastest growing areas?
Some time ago, there was a “milk fever†in the market. Shrink film packaging and shrink labels have been popular in the milk packaging market for some time and are still very hot. New sports drinks are an open market, sports drinks developed very fast in the last year; in addition, the juice market has great potential. These are just some of the major markets. In addition, there are many scattered markets, such as personal care consumer goods and ready-to-drink coffee and tea markets. The pace of development is relatively rapid.
Fifth, which market will have a huge impact and a leap?
The carbonated beverage market may be one of the most unusual markets, but so far, large companies are reluctant to use shrink film packaging or shrink labels. Coca-Cola has already experimented with this, and has begun to promote the use of shrink film packaging in some areas, but they are secretly conducted, and they may not want to show up early. For more than a century, they have been working hard. They are convinced of the advertising, transportation, and market expansion of their products. I believe that this day will come.
Another aspect to consider is the cost of acquiring new equipment and the cost of training new processes. The company has invested a large amount of funds in the existing infrastructure such as machinery and equipment. It must overcome the inertia and inertia that existed, which also requires a huge price. Some new technologies may appear in the future, making the transition to shrink film packaging no longer difficult, but at least there is no such technology.
6. How should flexible packaging and printing companies enter the shrink film packaging and shrink label market?
note! Shrink film packaging and shrink labels are a fast-growing market, and the medium-sized market is not as large as the flexible packaging market. It is a science. It is also an art. It requires certain techniques and techniques. It is best to have a wealth of experience. For example, if the thin stretch film shrinks at 150 degrees, how do you dry the ink on it? If you reduce the speed of the press to keep the ink dry, it must affect the overall profit.
If you are a person in the flexible packaging industry, you need to study the knowledge of shrink film packaging to ensure that you find an area that you can win. In addition, you need to determine who your competitors are. You must search carefully for relevant information.
7. In the flexible packaging industry, substrate materials are a very important factor. What film materials can be used for shrink film packaging and shrink labels?
In the United States, two main materials are used: PVC and PETG. Among them, PVC has the longest history, and it is still prosperous. The development of PETG materials is relatively fast. The annual growth rate can be as high as 50%, mainly in the following two aspects. The reason: First, the shrinkage performance of PEGT materials is superior to other materials (including PVC). In some companies with relatively high environmental requirements, PETG materials are more suitable. The second is very similar to the PET material and can be widely used to make beverage bottles and can be recycled.
Shrink film packaging materials are more than this. For example, shrink film packaging uses an oriented polystyrene (OPS) film. The application of OPS film in Japan is very extensive, probably because the price of OPS film there is a little cheaper. Another material is the oriented polypropylene (OPP) film, which is a web material. Since it does not shrink as much as PVC and PETG, it is limited to use as shrink labels for products, such as tobacco cans. Or on the surface of the coffee cans and other shrink labels, OPP film can also be used on beer cans. Although the shrinkage of OPP film is not very good, the price is cheaper than PETG and PVC film.
VIII. Environmental issues of PVC materials The use of PVC materials involves environmental protection issues. In fact, due to the potential toxicity, recycling and post-processing (such as incineration) have become more serious problems. Some environmental protection units And the organization has put a lot of pressure on companies that use PVC materials, prohibiting them from using materials such as PVC. Others think that these unfavorable statements and behaviors of PVC materials are somewhat exaggerated. PVC material has high shrinkage, so far it is still an economical, flexible method, and its printability is also good, to meet a variety of different needs. Of course, environmental protection issues cannot be ignored, but we believe that PVC materials will continue to be used for a long time to come.
9. What is the trend of technology development in this market area?
A new type of UV-curable adhesive developed and produced by National Starch and chemical, used on OPP shrink labels, is a major trend in the development of adhesives. This adhesive, called Contour Adhesive, has been used on coffee maker cans. The problem is that as the film shrinks, the adhesive shrinks, and if the two shrink at different levels, the film is not stretched or the adhesive is broken. When heated in a shrink tunnel, the traditional hot melt adhesive will soften, which has long been a major difficulty. This new type of adhesive is UV-curable and therefore does not suffer from this problem at all.
This new type of adhesive is able to withstand the tension generated when the film shrinks, allowing the designer to freely design a variety of package shapes, even bizarre shapes, more attractive, it will help open up new markets. We believe that this innovation will enable more people, including those who had previously been reluctant to use shrink film packaging and shrink labels, to treat and focus on shrink labels seriously.
Another innovation is a new machine from Hauni Richmond. This machine has been exhibited at the Expo Expo. This machine is said to save 35% of the material due to the reduced material overlap at the seams. However, the user may think that this actually reduces the number of additional value-added processes. Although the machine is not as popular as expected, it does open the door to shrink film packaging to more people.
The new shrink material is also very exciting. Eastman has developed a new PETG material that is cheaper and more maneuverable. The shrinkage performance of current OPP films has also been quite high, and new materials, such as OPS and PET, have also gradually been adopted by people. In short, the emergence of these new materials and new developments will reduce the cost of production and prompt more and more packaging companies to use heat-shrinkable films.
Bottle Cooler Bag,Neoprene Cooler Bag,Cooler Bag
Rain Poncho,Beach Umbrella Co., Ltd. , http://www.nsraincoat.com