What Should Have Been Used to Pack Our “Bad Packaging†Winning Entry?
At the start of January, our "Bad Packaging" competition wrapped up, and we were thrilled to see all the creative entries showcasing some truly subpar packaging experiences shared by our Facebook community. While this competition is certainly entertaining, it also gives us the chance to highlight better alternatives—balancing the need for products to arrive safely with keeping costs down and reducing waste and environmental harm.
Our winning entry (shown below) highlighted a tiny SD card that had been shipped in a massive cardboard box stuffed with unnecessary amounts of paper void fill, even though the item was already encased in its own cardboard-and-plastic packaging! Clearly, this is an over-the-top example of excessive packaging, and it doesn’t exactly leave customers impressed.
With some packaging expertise under our belt, we can offer a much smarter solution!
We’d recommend packing such items in bubble-lined envelopes, like those from our Arofol or Jiffy brands. These postal bags come lined with bubble wrap, offering cushioned protection that ensures peace of mind when sending delicate electronics like SD cards. Their tear-resistant outer layer and easy-to-use peel-and-seal closures make them both practical and efficient.
The best part? Bubble-lined envelopes come in various sizes, so you can choose one that fits snugly around the item while still allowing it to fit through most letterboxes. That means no missed deliveries, which is always a win for customer satisfaction!
By opting for this far more economical option, the seller could have significantly cut costs and reduced waste. It’s a no-brainer that bubble-lined mailers are a far superior choice for shipping lightweight, fragile items like SD cards.
If you enjoyed reading about this, don’t forget to like us on Facebook to stay updated with more insights from Kite, along with details on upcoming competitions!
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