Excessive and Moderate Packaging Aspects (I)

Editor's note: There is only one word difference between moderate packaging and overpacking, but the meaning and results are very different. This article focuses on the importance of moderate packaging from the height of theory and the effect of practice. The misunderstandings of moderate packaging discussed in the article, foreign initiatives to control over-packaging, typical over-packaging cases, and appropriate packaging solutions for corrugated boxes, as well as proposals for rectifying over-packaging, are all ideas and experiences that can be used for reference. Talking, hope can arouse readers' attention.

Overpacking and Moderate Packaging

Excessive packaging refers to the over-investment in the packaging of products driven by a momentary economic interest, resulting in excessive packaging of the product. Its manifestations are: too many layers, materials are not appropriate, structural design is overdone, surface decoration is excessive, packaging functions are excessive, packaging costs are too high, and high-end daily necessities are used for packaging.


Over-packaging is also called over- or over-packaging. It usually means that the value of materials and materials used for packaging is too much or too much compared to the product itself. At present, in order to solve the problem of package pollution and save resources, developed countries regard over-packaging of reform as a way to green packaging.

For example, in the United Kingdom, “packaging is a stripping thing” is an activity that calls for no longer pursuing excessive packaging; Japan is a country that pays much attention to etiquette, and it has also started a simple and fashionable packaging to save packaging materials and costs; the United States, Canada and other countries It is considered that "overpackaging is pollution of the environment," and excessive consumption of resources also generates a lot of pollution. In the Canadian market, 50% of liquid milk is packaged in plastic bags, and 3,000 tons of solid waste is reduced each year. In Beijing, Shanghai, and other cities in China and Hong Kong, simple packaging is also used in the sales of daily necessities to reduce costs and reduce environmental pollution. In short, excessive packaging from the material itself does not necessarily contain toxic substances that affect the environment, but does not advocate over-packaging, from the perspective of saving resources, reducing packaging waste is very necessary.

Moderate packaging

Moderate packaging and its development goals

Moderate packaging is a reflection of the proper role of packaging, and refers to a reasonable and appropriate package of goods, that is, proper protection function, proper use of materials, appropriate volumetric capacity, reasonable cost and cost, and complete identification labels. Therefore, moderate packaging is proposed from the front and the whole, with a wide range of meanings and precise and feasible constraints. Moreover, its role, benefits and packaging costs are in a basically coordinated and balanced state. Conversely, packaging that goes beyond this state is called overpackaging.

"Moderation" refers to references already made in foreign countries, such as appropriate and appropriate. Its meaning is more general, abstract, and difficult to measure and evaluate. To this end, we have formulated quantitative and degree-requirement indicators in light of the national conditions. Therefore, we have chosen "moderate".

In order to promote proper packaging and oppose various forms of over-packaging, the packaging can meet the functions of protecting the goods, facilitating distribution, facilitating the use, and promoting sales, so as to achieve rationalization and reduction of packaging and protect the environment. Combining with the current status of overpackaging in China, we have proposed the development goals for moderate packaging of commodities in the future:

The first is the appropriateness of custom packaging and customs. By reassessing the management, customs, awareness, etc. of the "appearance gift package that presents gifts," the role of packaging becomes more practical. The second is the reduction of commodity packaging. Under the basic principle of not impairing the function of the packaging of goods, efforts have been made to make the packaging lightweight, adopt simple packaging, reduce the space volume ratio, use the smallest packaging, and play the greatest role of the packaging. Third, the environmental adaptation of commodity packaging. Through the recycling of packaging materials and easy handling measures, the processing costs and environmental loads of waste generated from packaging are minimized.

Moderately packaged standards

Moderate packaging is based on the role of the packaging and the cost of tuning proposed. The formulation of appropriate standards for proper packaging is extremely important for manufacturers to use appropriate packaging methods, packaging materials, and appropriate packaging. The first is the space volume rate. With reference to the experience of some developed countries, it is advisable to control the upper limit at 20%; the second is the ratio of packaging fees. With reference to the experience of some developed countries, it is advisable to control the index at 15%. The above-mentioned space volume ratio and packaging fee ratio can be used as references for the relevant departments in China to determine the concept of proper packaging and formulate appropriate packaging standards.

Simplified packaging

Try to simplify the packaging. Excessive packaging causes waste of resources and also causes unnecessary environmental pollution. Some developed countries have successively introduced some laws and regulations, such as the United States has imposed a regulatory limit on luxury packaging, excessive packaging exceeds the requirements, then a heavy penalty, in order to force manufacturers to simplify the packaging. Japan even proposed the idea of ​​"zero packaging."

At present, simplified packaging has become popular in countries all over the world. For example, Hewlett-Packard of the United States has used new cardboard boxes to pack new computers and is welcomed by consumers. The cosmetics industry also allows consumers to return used packaging when they buy cosmetics, and gives them larger rebates that benefit both parties. Beijing, China, administers white pollution and promotes the use of reusable fabric pockets instead of one-time consumer plastic bags. It has also become a new social fashion. Simplifying the new trend of packaging can greatly reduce packaging waste and protect the ecological environment.

Overpacking "misunderstandings"

Whether under capitalist or socialist conditions, the value of goods is added in the production process and is realized in the circulation process.

The packaging of goods is a continuation of the production process. Of course, the packaging process is also a value-added process. It is precisely because the packaging will increase the value of goods, so under the conditions of fierce competition in the market economy, in the rapidly changing commodity information society, the packaging link is increasingly important. This link has also increasingly attracted the attention of commodity producers and operators, even in order to win the competition in the market competition, attract consumers, competing for brains, in the "packaging" to make a fuss, using excessive packaging as a means to high Profit. Violation of the law of value laws has distorted the market economic order and harmed the interests of consumers. For a long time, the problem of excessive packaging of goods (also known as overly deceptive packaging, misleading packaging, etc.) existing in the society is worrying and confusing. It has been observed that the main errors in the packaging of goods (such as mooncakes) are as follows:

Luxury packaging: In order to win the favor of consumers, producers have changed from roughing to finishing, from rough packaging (pretty packaging) to hard packaging (precision packaging), and extensive management to fine management, which is the production of goods and The inevitable phenomenon and development trend of the business are also signs of a mature market economy. However, in the course of this development, there has also been an abnormal packaging phenomenon. One of its main manifestations is luxury packaging. The so-called "luxury packaging", from the point of view of value composition, is the cost of commodity packaging is much higher or greater than the cost of the value of the use of goods, ranging from several times, as many as ten or more times, or even more.

Collocation packaging: In recent years, due to intensified market competition, the packaging of goods is also a guise. Matching packaging is one of the new “inventions”. For example, in a moon cake that was listed last year, there was a gold fork and a silver knife in a box. The Ming side sold moon cakes and secretly sold high-end cutlery. A moon cake box with such a combination, identity doubled, priced at 1376 yuan. The more expensive packaging package than I do not know how many species, is a typical "hanging sheep, selling dog meat." The working-class consumers scoff at it. It can be seen that collocation packaging has deviated from the normative market economic order, contributed to social unhealthy practices, and poisoned the market atmosphere.

False packaging: False packaging is unfair competition in the current market circulation. Especially in the context of economic globalization, market competition has become increasingly fierce, and many illegal operators have used false packaging as an important means to obtain maximum profits. False packaging is first aimed at brand-name products. False packaging is a kind of "contamination of packaging." Any counterfeit product is a name-brand product that has a well-known image, has a high reputation, has a broad market, and has a good image in consumers' minds. The typical phenomenon of false packaging - "void." The "void" in the package is a typical phenomenon of false packaging. It can be found on the packaging of many commodities, and is particularly prominent in gift packaging. The so-called "void" of the commodity packaging means that the proportion of the packaged goods in the whole package is relatively small, and the entire cavity of the package is empty, resulting in complete inconsistency between the physical object and the visual observation in the commodity. Many countries have established strict management regulations and related laws on product packaging. For example, the packaging cost cannot exceed 15%-30% of the product value, and the packaging cannot exceed 1/10 of the volume of the packaged product. If the packaging cost and volume exceeds the standard, it should be defined as a "commercial fraud" that infringes the rights of consumers.
(to be continued)

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