Three words "design"

With the development of social commodity economy and the continuous improvement of people’s living standards, people have further requirements for product packaging. Paper packaging products, including cartons, have not only been used to meet the needs of loading goods, but have developed into a kind of The important factor that attracts consumers to purchase desire.

Most users of paper products have begun to consider the exquisiteness and uniqueness of the outer packaging of their products while considering the cost. At the same time, they require paper product manufacturers to continue to strengthen their own production capabilities while also paying attention to product design and R&D investment. Its products can be widely recognized by users. However, in the current carton product design, how to break through? Since it is an attempt for the user, of course, we must first listen to the user's voice.

In this issue of the whispering gallery, we specifically selected a part of end users to discuss the topic of “what kind of advice and advice do the end-users of paper products have in product packaging design”, not only to enable all End-users get the most perfect product for their own, but also to make carton and paper packaging manufacturers closer to the user in the future production, more close to the market.

Promotional carton packaging design is the "short board" of Chinese carton enterprises

â–¡ Wuhan Budweiser Purchasing Department Business Representative Liu Qing

With the warming of the weather, beer is slowly entering the peak season of sales. In the fierce market competition, clustered promotional packaging plays a good role in enhancing brand image and increasing sales. In the promotional packaging, high-end consumer goods generally use waterproof imports. Cattle cardboard for production. The design of new promotional carton structure emerges in an endless stream. The emphasis is on improving the functionality, such as adding handles, opening windows, improving display effects, developing special-shaped boxes or local shaped boxes. The novelty carton itself is a new weapon for promotional products.

For Budweiser, for example, a large number of paper baskets and bundled paper packaging are used each year in various sales channels, involving products ranging from glass bottles to cans, and six cans of cow paperboard packaging are available in sales channels. Proud sales performance. At present, the design of domestic promotional carton packaging is basically monopolized by MEAD and Riverwood. Many of its designs, such as baskets, have applied for design patents, and the two companies are also producing imported moisture-proof ox card paper for packaging. The design of promotional packaging is a “short board” for many carton companies and design companies in China, and it is precisely the more lucrative link in the value chain. Most carton companies can carry out accurate processing according to the user's drawings, but when it comes to the overall packaging solution, it is weak. An excellent promotional carton supplier must not only have a full-blown promotional packaging design capability, but also have a thorough knowledge of the sales channels of the packaged product and can make a wise analysis of the consumer's consumer psychology and consumer behavior. satisfy customer needs.

In the area of ​​promotional cartons, economic globalization and global marketing of products have created a new market for finely processed and printed high-end cartons. Europe, Asia, Japan and North America have excellent folding carton processing industries, and they have reached a very high level in terms of production machinery, and they are almost the same. In China, the corresponding supporting packaging machinery is still at a low level. Users basically use manual packaging.

With the continuous increase in consumer demand for personalization, the small batch of product packaging has become a trend. How to meet the strength requirements while saving materials, not only reduces the cost requirements, but also the requirements of environmental protection policies. In addition to improving display performance, adding a variety of new features, and adapting to high-speed automated production, it is the development direction of promotional carton packaging.

Adhere to and develop the road of "science, technology, creativity and environmental protection"

Sichuan Changhong Electric Appliance Co., Ltd.

Paper product design must adhere to and develop the road of "science, technology, creativity, and environmental protection." Strong innovation, continuous tracking and analysis of changes in the use of paper packaging, circulation, storage and other related aspects of the change, the development of new packaging structure, to meet user access convenience, ease of handling, loading and unloading, reflecting the principle of service for people. This will not only reduce the overall cost of packaging, but also increase the affinity of the packaging and help improve the image of the product. At the same time, for sales packaging, the printed pattern should be combined with the characteristics and positioning of the product, use special elements and symbols, and have unique creativity. When displayed with other similar products, it has outstanding visual impact and attractiveness. In the end, we must adhere to and develop green environmental protection packaging. This has been widely recognized and valued by society. It can not only create good economic benefits for enterprises, but also create good social benefits.

Highlight theme and improve packaging quality

Shanghai Fengyuan Cocoa Food Co., Ltd.

Paper packaging, because of its low cost, can be used repeatedly and is environmentally friendly, and is therefore a major trend in the use of packaging materials. The paper packaging problem provides some personal views from the point of view of my own industry. For FMCG products, including insourcing and outsourcing, the package can directly stimulate the consumer's vision. The design should highlight the product's theme and personality, such as The color of the packaging is individual, material is outstanding, there is a visual impact, and people have the desire to buy. The main purpose of the packaging is to ensure that the product will not be damaged in the process of turnover, to ensure the use of the product value, a reasonable reduction in costs.

Shape personality, material texture

China Youth Group Co., Ltd. Wang Di

We think that there should be some breakthroughs in the shape of the present box and it is no longer a regular shape. In terms of materials, we also want to be textured. When people pick it up, they find it is not the same as standard or glossy cardboard. Although we can use smooth or matte finishes, most customers prefer a matte effect that incorporates a textured material. There is also a different type of textured material, such as a cardboard with a crushed grain effect or a suede feel, and the texture can also be produced using a coating. In addition, the perspective packaging of the contents can be seen through the outer packaging and is increasingly favored by consumers. Although this effect can be achieved through cardboard openings, numerous brand marketers are choosing to achieve this through a combination of packaging – a plastic window embedded in a cardboard structure. On the packaging of cosmetics, the use of flashing and dazzling materials has begun to produce packaging for the purpose of attracting eyeballs. Special effects inks, coatings and metal materials are joining this trend. We hope to have these innovations to differentiate our product packaging.

Source: Shanghai Packaging