In the past two years, the transformation of flooring companies has become a hot topic. Floor companies have been very successful in the past few years. However, with the evolution of the market and the increase of competitors, many of the management methods that have been effective have begun to fail. Know where to break through, solve the bottleneck problem that restricts the development of flooring enterprises, and realize the second venture.
The boss and the executive team are out of touch
Floor entrepreneurs are top-notch smart elites who have deep insights into the industry's development trends, but there is often a huge gap between the boss and the executive team in terms of ideology and forward-looking predictions. Sometimes the boss's ideas are not. To everyone's understanding, I don't know how to effectively convince the executive team to accept their ideas.
Clear strategy and poor implementation
The company's strategic thinking is clear, but it is difficult to implement in place, watching the loss of opportunities, so that the highest decision-making level is very entangled. Many people attribute this phenomenon to the low quality of employees and the lack of executive power. In fact, the real reason behind this is that employees have limited knowledge of the company's strategy, and the company's incentives and communication measures for employees can't keep up. The fault can't be connected up and down.
Well done but not doing well
The market promotion and planning level of the floor enterprise floor is very high, but the product innovation ability can not keep up. Although the brand is well known, its reputation and loyalty are limited. Leading consumers to feel that the floor company is doing well, but it is not doing well. The floor enterprise floor has to rely on continuous market promotion activities to promote the market. On the one hand, it constantly develops new customers, on the other hand, it has continuously lost old customers and affected the profitability of flooring companies.
The overall situation is lacking, and each is fighting
Everyone is used to looking at the problem from their own standpoint, as long as they can ensure that their department does not have an accident. Due to the lack of effective mechanisms to form teamwork and complement each other, the overall situation is lacking and each is fighting.
The organizational structure is separated from the customer value chain, and the internal consumption is severe.
Many companies' organizational structures are not designed based on the customer value chain, and there is no internal customer system. It is not clear between different functional departments who are their own internal customers. The relationship between them is not straightened out, resulting in serious internal consumption. It is difficult to do things, and the troubles of the managers are not spent on meeting the market demand, but on the inside.
Floor corporate culture construction goes astray
Hang a lot of loud slogans on the wall and write them in the company's brochure to show customers, suppliers and officials a sense of culture. This kind of ethos that likes to be a superficial article, the company culture that has been formed in the end has become a set, a set, the wall is slogan, and the staff is another set, the floor Corporate culture is in vain.
Operation ahead, management lag
Many companies have very good business performance. It seems to be a glamorous and well-growth flooring company in the outside world, but the internal management is seriously lagging behind, and internal control can't keep up. Due to the rapid development of the company, the business performance has concealed many deep-seated problems. The radish is not washed quickly, and the result is often the problem of “dropping the chainâ€. This kind of problem of advanced management and lagging management is not prominent when the environment is good. Once the environment deteriorates, troubles come.
If the floor company has one or more of the above problems, it is necessary to calm down and analyze it with a humble attitude to find a fundamental solution.
Source: China Floor Network
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