Li Keqiang's Three Measures for Real Estate Regulation of Furniture Enterprises

On the 27th, Premier Li Keqiang of the State Council presided over the State Council executive meeting to study and determine the division of labor for the key tasks of the government this year.

According to the spirit of the Central Economic Work Conference, the government work report and the requirements of the first plenary meeting of the State Council, the meeting identified 48 key tasks for the six aspects of the government this year and related parts, and decomposed the tasks to all departments and units of the State Council.

The meeting demanded that all the work of this year be comprehensively promoted, and that the masses' concern, social concern, and mobilization of the whole body be done in a solid manner.

The meeting pointed out that there are many uncertainties and unstable factors in the domestic and international environment. All departments and units must strengthen the tracking, monitoring and in-depth analysis of the domestic and international economic situation, stabilizing growth, controlling inflation, preventing risks and promoting economic transformation. In combination, we will promote sustained and healthy economic development and maintain a stable overall price level.

It is necessary to further enhance the vitality of rural development and strive to achieve a good harvest of agriculture throughout the year. Extensively solicit opinions from all parties, pay close attention to formulating medium and long-term development plans for urbanization, and improve supporting policies and measures.

Accelerate the adjustment of industrial structure, and propose specific measures to resolve the contradiction of overcapacity in different industries, and implement the responsibility to relevant departments. We must actively promote reforms in important areas and strive for substantial progress.

The fiscal and tax reforms must come up with a plan and advance in a sequential manner. Financial reforms should introduce new measures to promote the marketization of interest rates and exchange rates and the development of multi-level capital markets. Price reform should focus on promoting and improving the price formation mechanism of resource products. Efforts will be made to cultivate new advantages in opening up and opening up new prospects.

The meeting pointed out that safeguarding and improving people's livelihood is the starting point and the end result of government work. We must increase employment by stabilizing economic growth and adjusting the economic structure. Improve the social security system, with a focus on efforts to solve the problems of special hardship groups.

We must continue to do a good job in the regulation of the real estate market, accelerate the establishment of a long-term mechanism for the stable and healthy development of real estate, and strengthen the construction of affordable housing projects. It is necessary to improve the supervision system and improve the level of food and drug safety and safety production. Targeted measures were taken in key areas to strengthen the control of prominent pollution problems such as the atmosphere, water and soil, and concentrate on fighting hard battles to let the people see hope.

The meeting pointed out that justice is the source of social vitality. It is necessary to promote education equity, employment equity, and entrepreneurial equity from the system, and gradually realize that state-owned units can openly and fairly select the best candidates, and promote the vertical flow of society and the rational flow of labor. It is necessary to come up with effective measures to relax the market access of private investment and stimulate the vitality of private investment. It is necessary to make good use of the annual fiscal education funds of more than 2 trillion yuan to improve the quality of education at all levels. We will comprehensively promote social construction and social reform.

As we all know, the property control policy in recent years has not only exerted great pressure on the real estate itself, but also has a certain impact on the furniture industry downstream of the real estate. So what will happen to the market this year? What kind of coping strategies should furniture companies make to improve their competitiveness and overcome this difficulty?

The impact of having the confidence to regulate is not as big as you think.

With a little analysis, we will find that the impact of real estate regulation on the home industry is not as serious as we think.

First, from the perspective of the development process, the Chinese furniture industry is in the middle of growth, and will continue to rise steadily for a long time in the future. Second, in the short term, the rigid demand for furniture in the market is still very large. The impact of the property market regulation policy will not be obvious for the time being; third, the most affected by the property market regulation is the middle-income group, then the brand-name high-end products are less affected by regulation; Fourth, with the country’s increased construction of affordable housing Strength, the market demand for low-end furniture will gradually increase; Fifth, a development idea of ​​the country during the "Twelfth Five-Year Plan" period is to stimulate economic growth through consumption, and has built domestic demand growth based on urbanization. The urbanization process will at least bring an average annual growth rate of 9% to the Chinese economy in the next 10-15 years, which will also bring great development space for the home industry. Therefore, as long as the furniture companies follow the national policy and constantly adjust their market positioning according to the market conditions and their own advantages, the product supply structure will inevitably stimulate the potential market, and the wind and rain in the furniture market will be more than enough.