Recently, 2011 furniture production related data released: from January to December 2011, the national furniture output reached 699 million pieces, an increase of 8.27%. Among them, the metal furniture is 360 million pieces, accounting for 52.2% of the total output; the wooden furniture is 248 million pieces, accounting for 35.45% of the total output; the soft furniture is 42.86 million pieces, accounting for 6.13% of the total output.
From the production of various provinces and cities, from January to December 2011, the output of Zhejiang furniture reached 180 million pieces, an increase of 3.75% year-on-year, accounting for 25.88% of the national total output. Followed by Guangdong, Fujian and Shandong, accounting for 23.27%, 16.02% and 10.60% of the total output, respectively.
It is reported that the furniture industry has been developing steadily in the past year, especially in the field of soft furniture, the increase is even more amazing. According to industry insiders, the domestic market is still in good shape in the furniture market, but it is not very optimistic in terms of exports.
More stable and mature than the domestic market in foreign markets
As a developing country, China's national economy has been growing steadily. The furniture industry has been completing its own expansion with the help of the strong growth of the national economy. After 10 or even 20 years of accumulation, the Chinese furniture industry has gradually matured. With a stable market structure and system business philosophy, furniture companies targeting domestic sales have been developing very well. However, compared with the maturity and stability of the domestic market, the furniture industry is short of cold in the export. In the face of changes in foreign markets, some furniture companies lack the experience and methods to cope with the increase in operating costs, resulting in a decline in profits. Both have become the reason for the furniture exports to hit the wall.
The lack of competitive culture of products is difficult to eliminate
Chinese furniture is unpopular, and the conflict between Chinese furniture concept and foreign countries, especially in Europe and the United States, has always been one of the obstacles encountered when domestic furniture is exported. Furniture that is exported as a finished product does not meet the needs of customized furniture. The mahogany furniture that is sought after by the Chinese may be regarded as more art in foreign countries than conventional household items. Coupled with the unclear target population, the high price, the lack of product innovation, the combination of Chinese and Western, resulting in the production of furniture and foreign home style, lifestyle habits have large and small conflicts.
In addition, due to the obvious gap between the quality of domestic furniture and foreign countries, the lack of design inspiration is directly left to the low-grade impression of foreign markets. From this point of view, domestic furniture enterprises still need to start from themselves. Strengthen product production supervision, improve product quality, actively innovate, increase product differentiation, and seek to obtain better market resources.
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