Mr. Sun Peisen, Assistant Operating Director, General Manager, Europa Group
[Reporter]: As the leading brand in the industry, Ou Pai cabinet has occupied a large market in Tianjin. Please introduce our measures in Tianjin this year.
[Sun Peisen]: Tianjin Ou Pai's sales have won the national championship for two consecutive years. In Tianjin, its total sales volume has reached the total of the competitor's second to ninth. It can be said that we have done a very good job in the Tianjin market! The current market is a traditional off-season. Many competitors are closing stores or shrinking markets. However, in 2012, Europaia launched a total of 400 million yuan to continue to build our brand culture to a deeper level. What did you do with four million yuan? The money was invested in internal management and construction, training and optimization of after-sales services in various regions, the construction of standardized 4S, and the promotion of advertising brands. In Tianjin, in addition to doing some promotion on our own, we will also engage with more media, and with the brand advantages of both sides, we will do more benefits for consumers in Tianjin!
[Reporter]: Ou Pai can achieve today's achievements, certainly can not be separated from special business ideas, please tell us about your success!
[Sun Peisen]: The Tianjin shopping mall is doing this step today, and it is inseparable from the top-down efforts. People are asking the secret of the success of Tianjin Europa. In fact, no, we are just a group of ordinary people who do things in a down-to-earth manner. People, diligence and replenishment are the ten years that the Europeans have insisted. In addition, Tianjin Europa has also conducted accurate investigation and analysis on the Tianjin market. The resident population of Tianjin is more than 14 million, of which 40% are migrants. For the housing situation, there are one or two sets of locals. If you are going to work in Tianjin, you will go to buy a house. So they are on the house. And the rigid demand for high quality home life is absolutely there. Under the state's macroeconomic regulation and control, it only slowed down the process of urbanization. In fact, the sales of the European brand in Tianjin has been very successful, putting brand influence and customer satisfaction in the first place. With the expansion of the company's scale, the company's strategy has also begun to adjust, and we have reached a lot of consensus with some media, with the platform of both sides, together lead consumers to create a high quality home life.
[Reporter]: For the brand building you said, what plans does Europa have in the second half of the year?
[Sun Peisen]: In fact, the European faction has come to the present day. It is a process of eating big fish and eating small fish. In addition to its own storefront, we have also acquired some competitors' stores. The basically completed Hongqiao storefront will be our first pilot to create the European-style vip exhibition hall. This exhibition hall will serve as a large customer service in the future, and optimize our products. After the landing of the vip store, there will be matching home decoration. With supporting electrical appliances, the whole family-style service is not only commercial, but also better explains the concept of serving only quality. The future work will be closer to this concept. The Bohai Head Office (about 2,000 meters) will be fully renovated. It can be said that this is a super concept flagship store of our brand, and it has also received recognition and support from the government. We welcome new and old customers to the store to experience the high quality of the overall home that we bring to everyone.
[Reporter]: Thank you for your interview and wish that the European Party is thriving in the Tianjin market and is climbing.
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