The new national standard for children's furniture regulates the status quo of the industry or may limit design thinking

　　 The "General Technical Conditions for Children's Furniture" officially implemented on August 1st ended the current status of children's furniture reference adult furniture standards, so that children's furniture can also be labeled. The introduction of the new national standard for children's furniture has attracted a lot of good news, but what effect will the official implementation of the new national standard have on consumers' consumption behavior? What is the role of regulating the market chaos in the children's furniture industry? With these questions, the reporter visited the major home stores in Xi'an and interviewed the heads of major children's furniture brands.

The new national standard regulates the status quo of the industry or may limit design thinking

It is understood that the new national standard has relevant requirements for the safety performance and environmental performance of children's furniture. The new standard for children's furniture clearly states that the product should not be dangerous and sharp edges and dangerous sharp tips. The edges and edges should be rounded or chamfered. The contactable dangerous external angle of the product at a height of 160 cm below the ground shall be rounded and the radius of the rounding shall not be less than 1 cm to prevent the child from colliding and injured; the furniture exceeding a certain height and thickness shall be fixed on the wall to prevent the child from climbing. Doors or drawers cause the furniture to be dumped and bruised; cabinets, boxes and other enclosed spaces prevent children from entering the area and must have venting holes.

In the interview, most brand owners said that the implementation of the new national standard has a great effect on promoting healthy competition in the industry. With the new national standard as the basis, the behavior of commercial enterprises will gradually be standardized, which will promote the benign nature of the children's furniture industry. competition. The requirements of the new national standard in product structure, safety and environmental performance have also improved the level of the industry to a certain extent, making the product more humanized in design, more in line with children's living habits, and also allowing adults to choose children's furniture. There is a reference standard.

At the same time that the new national standard has attracted a lot of sounds, there are also some different voices. For the sharp rounding treatment specified in the new national standard for children's furniture, Yang Zong of the children's furniture of Columbini believes that each kind of furniture has its own unique characteristics. The design style and design ideas require that the sharp corners must be rounded. For some furniture with their own design style, the design thinking will be limited to a certain extent.

Merchants said that the new national standard will not cause furniture prices to rise

The new national standard has made many provisions on the raw materials of the products. Some people in the industry have analyzed the requirements of the new national standard in raw materials and production processes. The upgrading and change of raw materials in the raw materials will increase the production cost and may cause children. The price of furniture has risen.

In the interview, the heads of most brands said that as a manufacturer, the price of the product basically has no effect, but does not rule out the price of some models is slightly raised. Mr. Zhang of Orrick's Children's Furniture believes that the implementation of the new standards may increase the prices of some small manufacturers' products because their production costs have increased accordingly, but for some large manufacturers, they are used before the new standards are implemented. The standard is already very strict. In terms of raw materials, it is in line with the requirements. The only way to increase the cost is to increase the number of punching and edge treatment processes. It does not increase too much raw materials, so it will not cause price increases.

Deng Hui, manager of the pine fruit children's furniture business department, believes that for furniture brands that have already met the standards, the possibility of price increases is not high, but some brands that do not meet the standards in order to achieve these standards, the raw materials will certainly be upgraded, workmanship details The increase will also increase the labor costs of workers. This part of the cost will be added to the consumers, so the price increase is inevitable. However, when consumers choose furniture for their children, only those who consider the price are still relatively small. Generally, they will pay attention to the quality of the products. If the brands that are more influential in the industry do not raise prices, the price increase of individual enterprises will not affect the industry. There is a particularly big impact.

Consumers should first familiarize themselves with relevant standards for reference.

The introduction of the new national standard has protected the rights and interests of consumers to a certain extent. When purchasing children's furniture, consumers also have standards to follow, but how much do consumers know about this new national standard that protects their own rights and interests? In the interview of the reporter, the new generation of shopping guide told reporters that many consumers now know that there are new national standards, but there are not many people who know about the new national standard. When you come to the store to see the furniture, you will ask if it is new. National standard, but the most concerned about is the price of the product. In the survey, most shopping guides said that many consumers do not understand the new standards, and the changes made to the new standards, many consumers are not used to, and even suspect the change of brand style. In a questionnaire initiated by Sohu.com about the impact of the new national standard on consumers, 86% said they did not know that the new national standard had been issued.

When consumers buy furniture, they pay more attention to the price of the product. 56% of consumers said that if the price of children's furniture rises because of the new national standard, they will not pay for it. Wang Ping, marketing director of the Songbao Kingdom, believes that when consumers choose children's furniture, they should first familiarize themselves with the new national standard for children's furniture, and have a reference standard when purchasing children's furniture. Children's furniture has a great effect on the growth of children. Therefore, price is not the most important reference factor. Consumers should pay attention to the product itself while considering the price.

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